There are many parallel benefits of crowdfunding beyond just funding. Find out how startups and larger organizations are beginning to adopt crowdfunding platforms for innovation acceleration. By Nick Yap, ROCKI. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/ Read more: http://crowdsourcingweek.com/get-started/brussels/#ixzz34QVpdvsF

1. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
When Crowdfunding Is More Than Just Finance.
How To Seek Customer-Led Innovation
While Crowdsourcing?
Nick NM Yap | CEO & Founder ROCKI
Crowdsourcing Summit Brussels | 5 June 2014

2. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap

3. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
From Every Phone, To All Speakers, For Everyone. ROCKI. FREE YOUR MUSIC.

4. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
When people think of Crowdfunding
Money is the first thing that
comes to mind
The 10 Million Dollar Pebble... the 6 Million Dollar Neil Young Pono
Music Player…

5. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Money is the FUNDING part
of CROWDFUNDING

6. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Crowd

7. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Build a Crowd
Where are they? What are they doing? Engage each group - eg. Android
fanatics, iOS fans, developers etc - each group is a mini-crowd. Then
finally connect the mini-crowds into a Crowd - your project Crowd.

8. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Build a Crowd
Dispersed individuals is NOT a Crowd
Birds of a feather flock together

9. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Build a Crowd
You can’t have a successful Crowd-
funding without a Crowd
Where are they? What are they doing? Engage each group - eg. Android
fanatics, iOS fans, developers etc - each group is a mini-crowd. Then
finally connect the mini-crowds into a Crowd - your project Crowd.

10. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Traditional
Pitching
Broadcast Top-down
Crowd
Networking
Build from Bottom-Up

11. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
How to Have a Good Product?
The Micro-Product Manager
Here at Crowdsourcing Week, we’ve seen
the Micro-Entrepreneur, the Micro-Journalist, Micro-Producer …
Everyone is a Producer. You can be who you want to be.

12. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
4000+
Product Managers
30-day x 24/7 Meeting
More
Memory
Rounder
It should
have wings
I second that

13. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Crowdsourcing
Listen, Engage, Curate & Implement
It should be an ongoing process during the entire campaign
Even the entire life of the product
The Product gets personified
Becomes an extra dimension of an Engager

14. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
80% 20%
It’s not about no planning and throwing it open. Quite the opposite is
about a lot of planning to have room for the unplanned.
Planned confirmed
product features
Planned possible
product features

15. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
1. ROCKI PLAY+ ** Yes, a new product was created 1 week into the campaign
2. The 7th Color
3. Streaming from Computer
4. Spotify or Deezer
5. Internet Radio Stations
6. Streaming Audio of Movies
7. App Alliances
8. 3D Printing
9. ROCKI Live
10.That one cool thing
ROCKI’s 20% from Crowd

16. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Value Proposition
Win-Win
We Mentality

17. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
You don’t build a business
You build people
and then People build the Business
… Team, Users, Friends, Friends of Friends, Journalists, Investors …
Integrative Approach Human to Human #H2H

18. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Celebrity
Gaming
Smartwatch
3D Printing

19. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Make it a Crowd Fun Thing

20. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
1. Don’t Just Focus on the Funding part of CrowdFunding
2. Build Your Crowd, Target Rich Environment, Start Early
3. Build People, Crowdsource your team
4. Crowd Networking, Engage, Think We
5. Have A Good Product, Crowdsource “Product Managers”, Engage
6. Crowd Fun Thing, Run it Like a Reality Show + Game Show
7. … … … ??
Recap

21. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
[ reserved space for crowdsourced input #CSWBrussels ]

22. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Can you do all that on your own?

23. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Can you do all that on your own?
Crowd it
If you are a product guy, get the social, networking people involved.
If you are a networking guy, don’t get more networking people. Seriously
get some product guys. You owe it to the backers to do it right incl.
organising a capable and balanced team.

24. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
When you’ve done all that
You’ve got a Million Dollar
companymoney can’t buy
Starts with the One
Give it a shot. Always your best shot. That’s all you can do.

25. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
If you never shoot, it’s always a miss.
Dutch entrepreunial spirit
Niet schieten is altijd een mis.

26. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
It’s a Road Trip, come journey with us
Planning 2-3 more Product Crowdfunding in 2014
[ Projects of different sizes Kickstarter, Indiegogo, Local ]
Prep phase for Equity Crowdfunding [ accredited AngelList / SeedInvest |
non-accredited Seedrs / CrowdCube ]
Crowdsource Video campaign
[ inspired by #CSWBrussels to go crowdsourcing with video campaign ]
How & Where to catch the bus?Facebook : www.facebook.com/myrocki |
@MyRocki
Google+ : gplus.to/myrocki | +Rocki
Twitter : www.twitter.com/myrocki | @MyRocki
Instagram : www.instagram.com/myrocki

27. #CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
THANK YOU
We’re Grateful & Pay it forward