By Lasse Makela, INVESDOR. Presented at Crowdsourcing Week Europe 2014. Join us at the next event: http://crowdsourcingweek.com/

1. DIGITALIZATION OF THE
FUNDRAISING PROCESS
The Investment Banker Point of View
Lasse Mäkelä,
Co-Founder and CEO, Invesdor Ltd -@Lassemac

2. Who am I?
• 16 years of experience in corporate
finance, 8 of which in investment
banking
• IPOs and capital raising, M&A
• Merrill Lynch, Icecapital Securities, KONE, Consti
Group, Corbel Holding
• Now co-founder and CEO of equity
crowdfunding platform Invesdor
• Digitizing fundraising and corporate finance

3. Inves
dor

4. Building a leading equity
crowdfunding market place in
Europe • Easy online marketplace for unlisted growth companies
and for investors around the world
• Successfully launched in May 2012
• Founding member of Nordic Crowdfunding Alliance with
four other Nordic platforms
• Impressive list of local partners (Business Angel
networks and Wealth Management Companies)

5. Invesdor so
far company
pitches
received
campaign
s
accepted
21successful
rounds
37
0 7
2
2.7
9
M.€
raised
2,30
0+Investme
nts 14,8
00Reg.
users

6. 60% market share in equity
crowdfunding in Finland 2013
Invesdo
r
60%
Others
40%
Report: 13th March 2014 by Ministry of Finance and Ministry of Employment and the
Economy of Finland

7. Senior board with international financial and
legal expertise
Lasse
Mäkelä
16 years in
finance, banking,
capital raising,
M&A and
business
development
Merrill Lynch,
Icecapital
Timo Lappi
15 years of
legal work with
growth
companies,
business
angels and
private equity
Fondia,
Castren &
Tero
Weckroth
11 years in
investment
banking, 5 years
in biotech
industry
Alfred Berg/ABN
AMRO,
Dresdner
Petteri
Poutiainen
16 years of
international
sales and
marketing in IT
industry
Inspirational sales
leader and Senior
Sales Director at
Mikko
Bergman
17 years in
banking &
corporate
finance,
entrepreneur
Alfred Berg/ABN
AMRO,
Managing

8. Digitalisat
ion of the
process

9. Two philosophies of financing
Public, open financing
• Open to the public
• Transparent
• Natural exit: IPO
Seed & Startup
Financing
Cabinet financing
• Closed to the public
• Venture capital, private
equity
• Natural exit:
acquisition

10. Banking process

11. Invesdor provides
Open, transparent
and scalable
market place
• Buying unlisted
shares made easy
• Open, safe and
transparent service
model
• Revenue model:
Upfront listing fee &
commission

12. The evolution of equity
crowdfunding value chain
CF
Angels VCs
CF Angels VCs
Public
funds
Angels VCs
2012: A new tool to raise funds
2013: This thing works
2014: Full integration in the system

13. Current legal framework for
Invesdor
• Invesdor has operated 2 ½ years in Finland with
process accepted by the Financial Authority
• Financial Authority reinterpreted the existing law in
June 2014 -> investment firm license needed to operate
in Finland
• Invesdor applies for the license
• We are exited about the new possibilities what the
license will bring us!

14. Thank you!
Lasse
Mäkelä
lasse.makela@invesdor.com
@lassemac