1. MASS PARTICIPATION: NEED OF THE HOUR
ANDY RIDLEY, CEO EARTH HOUR
9 April 2014

2. 162162
MORE THAN 7000 CITIESMORE THAN 7000 CITIES
ACROSS
ALL CONTINENTS
COUNTRIES

3. 181822
Singapore
Mass Participation - Australia

4. 181822
India
Indonesia
India
Indonesia

5. 181822Malaysia

6. 181822 UAE Russia

7. 181822
Africa

8. 181822
Latin America

9. GLOBAL MEDIA SUPPORTGLOBAL MEDIA SUPPORT ACROSS ASIA PACIFIC,ACROSS ASIA PACIFIC,
EUROPE, MID. EAST, AFRICA, S. & N. AMERICAEUROPE, MID. EAST, AFRICA, S. & N. AMERICA

11. EARTH HOUR BLUE:
CROWDFUNDING AND CROWDSOURCING PLATFORM

12. We Love Cities Save the Reef Shark Savers
CROWDSOURCING 2014

13. 20+ CROWDFUNDING PROJECTS IN 2014

14. UNIQUE CHALLENGES FOR EARTH HOUR BLUE
• Charities Commission of Singapore wanted Earth
Hour Global to have a high level of accountability
for each project
• Charity fundraising permits in Singapore are time
bound (3- 6 months)
• A white-label solution was required that
emphasised Earth Hour’s strong brand and
ensured a consistent look and feel
• Resources and insights into crowdfunding
campaigns we delivered in house and with the
help of key strategic partners
• It was the first monetary ask to, and by, the Earth
Hour community

15. PARTNERING WITH CROWDONOMIC
• Crowdonomic was chosen after analysing
multiple global crowdfunding platforms
• The unique mix of Crowdonomic’s strength
in the Asian crowdfunding market, and
their location in Singapore, helped Earth
Hour manage crowdfunding campaigns
• Provided a fully customizable white-labeled
solution that complimented the Earth Hour
brand look and feel

16. CROWDFUNDING INSIGHTS
Duration Feb 13 – April 01
•Donors came from 56 countries showing the true possibility of borderless
fundraising using Earth Hour Blue
•As a charity with a vision to offer open sourced crowdfunding, a vetting
process must be developed to ensure donor accountability
•Identified differences in motivation to donate, between traditional charity
donors and crowdfunding backers
•Conflict and hierarchy between messaging and pro bono space –
crowdfunding messaging versus Earth Hour event messaging
•Better language support, local payment gateways and better integration
with WWF and non WWF websites to ensure offshoot versions of the
platform is promoting the same campaign

17. NEXT STEPS FOR EARTH HOUR BLUE
• Complete first batch of projects and ensure that the remittance to project creators are
finalised
• Ensure that project updates are constant and relevant
• Renew fundraising permits and refine the project submission criteria
• Commence the second batch of projects

18. WORKING WITH WWF NETWORK
•Work with GMI team and other donor countries
to increase donations/crowdfunding for EH
projects.
•Build data in modules so every WWF office
can view real time visualisations.