The annual Global Crowdsourcing Survey is conducted by Wikibrands and Crowdsourcing Week. This presentation highlights the 2014 topline results, for a free download of the complete report please visit http://crowdsourcingweek.com/survey and follow us @crowdweek @wikibrands #crowdresults to join the conversation.

1. 1ST ANNUAL SURVEY TOPLINE RESULTS
2014 Global Crowdsourcing Survey by Wikibrands and Crowdsourcing Week
@wikibrands @crowdweek #crowdresults
WWW.CROWDSOURCINGWEEK.COM/SURVEY

2. Could Gartner be Right About Crowdsourcing?

3. Is crowdsourcing a sustainable thing?
Google confirms the “crowd” has room to
grow
Source: Google Search Trending

4. “Substantially more than current growth”
“More than current
growth”
“Same as
current growth”
“Less than
current growth”
What do you expect growth wise in the “crowd
economy” for 2014 and 2015?
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

5. Why are we attracted to the
“crowd” movement?

6. #1 We love crowds’ disruption
possibilities
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

7. #2 Crowds connects people with
purpose
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

8. #3 Crowds keeps us on the leading
edge
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

9. What do we call this “crowd thing”?

10. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

11. Is the “crowd economy” warring with
social media?

12. The Crowd Universe The Social Universe
Alternate Business Model Media
Business/Cause Motive Larger Set of Purposes
Innovation Connection
Monetary Outcome Engagement Outcome

13. What is driving our optimism?

14. The big 6 “Meta” Crowd Trends
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

15. Crowd Change Factor #1 -The rise of
entrepreneurial startup culture
60% of millennials consider themselves
entrepreneurs
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

16. Crowd Change Factor #2
Growth of free agents, freelancing,
independent contracting
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

17. Crowd Change Factor #3
Expanded global marketplaces and
scale
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

18. Biggest Crowd Growth Sub-Segments
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

19. Biggest Industries
Disrupted by the Crowd
(next 3 years)
* Health Care 7th, Manufacturing 8th, Education 9th,
Public Service & Government 10th
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

20. Top Objectives for
Launching a Crowd Venture
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

21. What are the top 7 ingredients of….

22. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

23. 1.Crowdworthy Idea – Taskrabbit - Your Tasks, Done.

24. 2. Triggers, Incentives and Motivations– Kiva

25. 3. Great Product, Step Change Innovation

26. Top Impasses for Leading
a Successful Crowd Initiative

27. #1 Legal & Regulatory Hurdles
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

28. #2 Time for Staff to Manage It
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

29. #3 Organizational silos/adoption issues
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

30. Crowdsourcing : Storm Clouds Ahead?

31. #1 Intellectual Property Rights/Plagiarism
#2 Weaker Participant Commitment
#3 Regulatory Prevents Expansion
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

32. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

33. Strongly Agree/
Agree
Strongly Disagree/
Disagree
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

34. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

35. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW

36. “There is a need for a centralized
forum for sharing learnings and best
practices of crowdsourcing.”
“77% Strongly Agree/Agree”

37. Where are you on the crowd continuum?
“It
Makes
Money”
“It
Creates
a Better
World”
“It
Produces
Better
Results”

38. No Matter Where You Are…

39. KEY TAKEAWAYSKEY TAKEAWAYS
ü
The world is a blur and the time for crowdsourcing is now –
economy/technology and culture line up
ü
Crowdsourcing is growing up and maturing – less risk and no
longer a play thing
ü
Best crowd practices are starting to develop – crowds we are
creating impact in business, causes and government
ü
Someone has to lead the crowds, will it be you?

40. DOWNLOAD THE FULL 2014
GLOBAL CROWDSOURCING
SURVEY THOUGHT PAPER:
COMING AUGUST 2014.
@wikibrands @crowdweek #crowdresults
WWW.CROWDSOURCINGWEEK.COM/SURVEY