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2. Task 5 – Ownership & Distribution AO5: Compare distribution channels and ownership patterns within the media sector and explain your findings .

4. Example: A Little Less Conversation Ownership: Looking at amazon.com , it appears that a company called RCA owns this song. However, a search for RCA reveals that it is not as simple as that. RCA is a label or imprint . DEFINITION: A label typically enters into an exclusive recording contract with an artist to market the artist's recordings in return for royalties on the selling price of the recordings.

5. A Music Label is… In the music industry, a record label is a brand and a trademark associated with the marketing of sound recordings and music videos. A record label is also a company that manages such brands and trademarks; coordinates the production, manufacture, distribution, promotion, and enforcement of copyright protection of sound recordings and music videos; conducts A&R; and maintains contracts with recording artists and their managers

6. Example: A Little Less Conversation You must also recognise that the artist owns it in some way – as does the artist’s management.

7. Ownership / Distribution Useful websites Amazon.com Discogs.com Wikipedia.org

11. Revenue Flow Artists (Ownership) Songwriters Strange / Davis A Little Less Conversation Elvis Presley Enterprises Artist: Elvis Presley CKX, Inc Lisa Marie Presley 85% 15% JXL Roadrunner Records

12. Distributors Hierarchy Sony Music Entertainment BMG Entertainment Sony BMG Music Entertainment RCA Records Bertelsmann AG Sony 50% 50%

13. Sony Music Entertainment BMG Ent Sony BMG Music Entertainment RCA Records Bertelsmann Sony 50% 50% Revenue Hierarchy 15% $ Songwriters Strange / Davis A Little Less Conversation Elvis Presley Enterprises Artist: Elvis Presley CKX, Inc Lisa Marie Presley 85% 15% JXL Roadrunner Records

14. Distribution Channels A Little Less Conversation “ CD” Sales “ Synch” TV / Film Downloads Retail Outlets Online Stores Ocean’s 11 Nike Ad Singles Albums iTunes HMV Amazon Music TV VH1 The Hits