3. Our internal industry view
• We are proud of what we do
• We have achieved
impressive results
• We strive for best solutions
• We strictly fulfil legal
requirements
4. Public perception of our business
• Fears about possible
long-term effects
• Worries about climate
and
environment
• Deep mistrust in industry
Source: CLI Glasshouse - summary
5. External view on our industry
• Industry pursues
narrow self-interest
• Industry withholds and
obscures information
• Industry has retreated
from conversations
Source: CLI Glasshouse - summary
7. The broader scope –
European Agriculture’s bright future
• Excellent farming
conditions
• High productivity/quality
levels
• Driven by innovation
• Dominant role in world
trade