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Hungry for Change
Vincent Gros
Senior Vice President BASF SE
ECPA President
10 November 2011
Why is it
time for change?
Our internal industry view


• We are proud of what we do
• We have achieved
  impressive results
• We strive for best solutions
• We strictly fulfil legal
  requirements
Public perception of our business


• Fears about possible
  long-term effects
• Worries about climate
  and
  environment
• Deep mistrust in industry




Source: CLI Glasshouse - summary
External view on our industry


• Industry pursues
  narrow self-interest
• Industry withholds and
  obscures information
• Industry has retreated
  from conversations




Source: CLI Glasshouse - summary
Public perception also
drives regulatory systems
The broader scope –
European Agriculture’s bright future

• Excellent farming
  conditions
• High productivity/quality
  levels
• Driven by innovation
• Dominant role in world
  trade
We have two options
A huge gap – and now… ?
A huge gap – and now… ?
The way forward


• Changing
  our behaviour
• Responding
  to society’s concerns
• Seeking
  for open dialogue
We are hungry for change




…and we take our responsibility seriously
Hungry for Change - Vincent Gros

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Hungry for Change - Vincent Gros

  • 1. Hungry for Change Vincent Gros Senior Vice President BASF SE ECPA President 10 November 2011
  • 2. Why is it time for change?
  • 3. Our internal industry view • We are proud of what we do • We have achieved impressive results • We strive for best solutions • We strictly fulfil legal requirements
  • 4. Public perception of our business • Fears about possible long-term effects • Worries about climate and environment • Deep mistrust in industry Source: CLI Glasshouse - summary
  • 5. External view on our industry • Industry pursues narrow self-interest • Industry withholds and obscures information • Industry has retreated from conversations Source: CLI Glasshouse - summary
  • 6. Public perception also drives regulatory systems
  • 7. The broader scope – European Agriculture’s bright future • Excellent farming conditions • High productivity/quality levels • Driven by innovation • Dominant role in world trade
  • 8. We have two options
  • 9. A huge gap – and now… ?
  • 10. A huge gap – and now… ?
  • 11. The way forward • Changing our behaviour • Responding to society’s concerns • Seeking for open dialogue
  • 12. We are hungry for change …and we take our responsibility seriously