1. Time to change
Jon Parr – Member of the
Executive Committee & EAME Regional
Director, Syngenta
Annual Conference - 10 November 2011
2. Agriculture in Europe
• Essential role in world
leading Agri-Food Industry
• Best growing conditions
anywhere on the planet
• Crop protection industry
proud of its contribution
3. We need to change to be recognized
and understood
• Engage in a different way
• Be more open,
transparent
• Inspire people in what
we do
4. A clearer vision of our role
Enable European agriculture to…
• be safe & sustainable
• value creating & innovative
• embrace science & technology
• protect natural resources
6. Four new fundamental commitments
1. Protect & conserve water
2. Improve farmer & public health
3. Increase food safety, quality,
and affordability
4. Enhance biodiversity
7. A new Advisory Board
Full spectrum of opinions represented
in the Board
Growers and Farmers Manufacturers
Water Managers Retailers
Consumers Epidemiologists
Regulatory Academics
Authorities
NGOs