Imagine you’re getting hundreds of thousands feeds everyday. You hired social media consultants or subscribed many social media analytics tools that provide only general and meaningless sentiment analysis. Croakun takes it one step further by showing specific sentiment for each of the identities or issues. Consistent and smarter through human machine hybrid analysis, Croakun enables you knowing what actions to tackle each issue or specific customer’s need to improve loyalty and sales. To get real value from any social media monitoring tool, ongoing human refinement and interpretation is essential. Our researchers can help you setup the initial machine learning and customize the meaningful intelligence reports.

1. CroakunCustomised Social Media Intelligence
Real-time Social Media Analytics & Actionable KIPs
Chew Kai Feng : kafechew@croakun.com | +6.017.952.8807
© 2015 Croakun | croakun.com

2. 82% of subscribers will switch providers because of
core service failures.
Problem

3. OFTHOSE WHO DECIDEDTO STOP DOING
BUSINESS WITH A BUSINESS ...

4. Detect issues quickly, and automate an appropriate
resolution before frustration leads to a lost relationship.
Solution

5. SOCIAL AGGREGATION
100%Twitter and Facebook social
data coverage through premium
firehose access.
SENTIMENT ANALYSIS
80% proven accuracy ontology
engine that works with English,
Chinese and Malay.
ACTIONABLE INSIGHTS
Proprietary machine learning and
statistical modeling to help with
business decisions.
DEDICATED SUPPORT
Dedicated 24/7 support from experienced media analysts and account
managers.
Providing different industries with industry specific algorithm to parse
online conversations will provide immense value to targeted niche
groups and add to the better performance of language analysis.
© 2015 Croakun | croakun.com

6. Data
Collection
Cleaning &
Classification
Spams
Ads
Meaningless messages
Neutral
Sentiments Issues Identities
Interactive
Dashboard
Intelligence
Insights
People’s Voices

7. 92% are Noise
RTs Meaningless Messages
Media Style
Spams
Unrelated
Ads
“Shock Sendiri”
Neutral Statements
People’s Voices
8%

8. More efficient use of existing customer service agents;
improved customer satisfaction resulting in increases in
customer loyalty and future spending; reduced cost of
customer acquisition.
Benefits

9. Reduced Revenue At Risk
Research shows that one in three customers gave up, or bought the
same product from a competitor, after a negative customer experience.
This is the world of the smart and empowered consumer.
Reduced Cost of Customer Acquisition
Positive customer experiences create word-of-mouth referrals and are
shown to be 2.5x more effective than traditional advertising.
Increased Share of Wallet
Leading analysts have reported that brand advocates spend 15% more
than non-advocates, and are less likely to switch to a competitor.
Increased Net Promoter Scores
A consistent experience ensures customers move from being satisfied
to loyal, and then from loyal to being brand advocates.
© 2015 Croakun | croakun.com

10. Sampling Full data
Standard social media sampling
(violates research and statistical
standards)
Standard social media sampling
(violates research and statistical
standards)
Standard social media sampling
(violates research and statistical
standards)
Standard social media sampling
(violates research and statistical
standards)
Geography Global with focus on Malaysia, Singapore,
Brunei and Indonesia
Global with focus on Asia
Global but no focus on Asia, poor
geographical filtering
Focus on Southeast Asia China only
Level of customization Completely custom solutions Some level of customization Low Low Low
Objective
To find recommendations that help the
client change consumer behavior and drive
business
Social media insights Social media insights Social media insights Social media insights
Impact
Focus on how to drive consumer behavior
change
Focus on monthly reporting or other on-
going access to data
Focus on dashboards Focus on dashboards
Focus on monthly reporting or other
on-going access to data
© 2015 Croakun | croakun.com

11. Croakun is a fully customised social intelligence engine, that
gives you full control of building and owning a social media
analytics apps in short time, while the analysis can be made
automatically and very accurate.
© 2015 Croakun | croakun.com

12. YES! I WANTTO ENCHANT CUSTOMER
EXPERIENCESTHAT GOVIRAL NOW!
Please contact us at
CROAKUN SDN BHD (958777-A)
Lot 1.03-A, Level 1, KPMGTower,
No. 8, First Avenue, Persiaran Bandar Utama,
47800 Petaling Jaya, Selangor.
tel no: +6.03.7732.1610
email: success@croakun.com
http://croakun.com
Chew Kai Feng
+6.017.952.8807
kafechew@croakun.com
© 2015 Croakun | croakun.com