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Starbucks Struggles and Solutions
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14. Ho: µ =average quality of customer service ≤ somewhat unsatisfactory Ha: µ = average quality of customer service >some what unsatisfactory
15. The number of cases in the dataset is recorded under the column labeled N ... The average satisfaction of last visit to a starbucks coffee shop is contained in the Mean column. Variability can be assessed by examining the values in the Std. Deviation column. The more that individual data points differ from the mean, the larger the standard deviation will be. WE REJECT THE HYPOTHESIS (95% INTERVAL, 0.00 SIG. LEVEL,
16. How satisfying is Starbucks Coffee? Frequency distribution Analyze menu: analyze->descriptive statistics->Frequencies
17. Based on your experience how does Starbucks coffee compare with Dunkin Donuts coffee in terms of taste?
18. Paired-Samples T test Starbucks coffee shops are too close to each other vs. Café’s from best(1) to worst(6)
19. Ho: µ =relation between living settings and store location H a µ= in relation between living settings and store location INDEPENDENT SAMPLE TEST small value (<.05) in the column labeled Sig . indicates that this hypothesis is false and that the groups do indeed have unequal variances. In the above case, the value <.05 in that column indicates that the variance of the two groups, rural and city, is not equal.
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