A presentation given to the Stanford Alumni Association on mobile technology and marketing. For more, go to www.cristinajcordova.com or www.twitter.com/cristinacordova

1. Mobile Technology &
Stanford Alumni Association
Cristina Cordova
VP of Business Development for Alphonso Labs
www.cristinajcordova.com

2. Alphonso Labs
www.alphonsolabs.com

3. Some Questions
 Raise your hand if you have a cell phone.

4. Some Questions
 Raise your hand if you have a cell phone.
 Keep it raised if you have a smart phone.

5. Some Questions
 Raise your hand if you have a cell phone.
 Keep it raised if you have a smart phone.
 Keep it raised if you have ever downloaded apps to
your phone.

6. Some Questions
 Raise your hand if you have a cell phone.
 Keep it raised if you have a smart phone.
 Keep it raised if you have ever downloaded apps to
your phone.
 What are your most used apps?

7. Mobile Technology

8. Focus
Where is it going?
How can SAA leverage it?

9. Where has it been?
Texting Search
Virtual
Gaming
Goods

10. Where is it now?
Geo Local
Real-
Shopping
Time

11. 3 Areas for What’s
Next in Mobile

12. Better Shopping and Deal
Experiences Based on Location

13. Payments and Money Transfers

14. Augmented Reality in Gaming

15. Smartphones, Smartphones,
Smartphones, Smartphones!

16. 6 things you can do
right now to leverage
mobile technology

17. 1. Get as much data as possible

18. 2. Start Small, Text!

19. 3. Email for Mobile

20. 4. Website for Mobile

21. 5. Encourage Alumni to Check-
In to Events

22. 6. Gowalla Trips for Reunions

23. Imagine the future…

24. Donating to Stanford via Phone

25. Get Alumni to Connect via
Geolocation on Mobile

26. Resources

27. On The Web
 http://www.mobilemarketingwatch.com/
 http://www.mobilemarketer.com/
 http://www.mobilecrunch.com/
 http://mobile.engadget.com/

28. In Person
 Techcrunch Disrupt – September 27-29th
 Techcrunch CrunchUp
 100+ Upcoming Social Media & Tech Events via
Mashable

29. Contact Me
Web – www.cristinajcordova.com
Twitter – cristinacordova