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Important 22 off page
SEO steps for Beginners
1). Community Creation in Social
Networking Sites
• Also known as online reputation management, this is
the first and foremost step with which you have to
initiate your process. Try to become a member of the
most popular social networking sites like
Orkut, Myspace, Facebook, Linked
In, Ecademy, etc., and create a profile of your own. By
doing this you can extend your network online, get
connect with your friends, share things with each
other, and promote your company/website to build an
online reputation. This is most likely the same as Web
2.0 (Participatory Web), which means you have to
show your active participation on a regular basis.
2). Blogging
• This is one of the most powerful ways to promote your
company/website online. Write a blog of your own for your
company/website and include lots of unique content. Be
precise in what you're trying to convey for the users in your
blog entry and promote your blog in blog directories and
blog search engines. You can also promote your
blog/website by posting comments in other service-related
blogs which allow links in the comments section that are
crawlable by the search engines (these blogs are commonly
identified as Do-Follow Blogs). If you're not very good at
writing content for blog posts, hire a guest blogger for your
blog and ask him/her to write precise and unique content
so that your blog can gain more credit from a search engine
point of view.
3). Forum Postings
• Create a forum/online discussion board of
your own and start a discussion or share
topics with your friends. You can also
post/reply to a thread in other service-related
pre-existing forums that allow links in your
signature which can be crawled by the search
engines (aka "Do-Follow Forums").
4). Search Engine Submission
• Submit your website to the most popular
search engines like
Google, Yahoo, MSN, Altavista, Alexa, Allthewe
b, Lycos, Excite, etc., to get listed for free.
5). Directory Submission
• Many people may say that directory submission is
dead. As far as I'm concerned it is still alive. It is
purely based on how effectively we are selecting
those directories and how efficiently we are
choosing the category for submission. Of course, I
agree that it gives quite delayed results, but it is
worth doing it. Submit your websites to the
topmost quality directories like DMOZ, Yahoo
Directory, ZoomInfo, One Mission, Pegasus, etc.
Nowadays many web directories may offer paid
listings but don't go for it.
6). Social Bookmarking
• Social Bookmarking is yet another powerful way of
promoting your website, but nowadays most people are
spamming social bookmarking sites without knowing how
to use them. Since content in these websites update
frequently, search engines like these types of sites and
often visit them (this is commonly termed as Tagsonomy &
Folksonomy in Web 2.0). Do some social bookmarking in
popular bookmarking sites like Digg, Delicious,
StumbleUpon, Propeller, etc. You should be very careful
while doing this and you must properly handle the tags
which are very essential to broadcast your news on a wide
area network. This may increase your website traffic based
on how effectively you have participated.
7). Link Exchange
• Exchange links with service-related websites
(this is commonly termed as Thematic Link
Exchange) that can help increase your link
popularity, which is a major factor of Google's
PageRank algorithm. Beware of Black-Hats
while doing exchanges.
8). Link Baiting
• Suppose you have copied/published another
website's news or content in your
blog/website. Don't forget to place their
website link as a reference. Do it for others
and, if your content is trustworthy, let others
do it for you. This is another way to increase
your link popularity.
9). Cross-Linking
• Link to internal pages within your site wherever
necessary (this is commonly termed Internal Linking).
This increases your internal link popularity ,which is
another major factor of Google Page Rank algorithm.
The best known example of successful internal linking
is Wikipedia. Also try to get a content link from
websites/blogs that are related to your site theme. Try
getting a link from within their site content using a
targeted keyword as anchor text (much like Wikipedia
does). We know that this strategy can often be hard to
implement, but these types of links have more weight
from a search engine point of view.
10). Photo Sharing
• Publish/share your website product pictures
and make them public. Let your friends see
them and comment on them too, which will
help drive traffic towards your website. Do
this in major photo sharing websites like Flickr,
Picasa, Photo Bucket, Picli, etc.
11). Video Promotions
• Like with photo sharing, you can publish/share
your product videos, expert opinions, and
reviews of your product and make them public
in YouTube, Metacafe, Dailymotion, etc.
12). Business Reviews
• Write reviews about others businesses or ask
your friends/clients to write a review of your
business in major business review sites like
RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
13). Local Listings & Yellow Pages
• Instead of going global and facing huge
competition, make your website local so that
search engines can easily view your website
and fetch the content. This will help you to
reach a targeted audience. Submit your
website to Google Local, Maps, Yahoo
Local, Yellow Pages, Superpages, Hotfrog, etc.
14). Article Submission
• Write articles of your own and submit them to
popular article sites like Ezine, Go Articles,
Now Public, Buzzle, etc. This will help you to
attain some deep links for your website
(though it's usually a slower process).
15). Press Release Promotion
• If you are a business/service provider then go
for PR submission in popular PR websites like
1888pressrelease, Open PR, PR Leap, etc. This
will help you to publish your site in Google
News.
16). Classifieds Submission
• Do some classifieds submissions to advertise
your products for free. Try Craigslist and other
major classifieds sites like Kugli, Myspace,
iMadespace, Vivastreet, etc.
17). Social Shopping Network
• If you own an e-commerce website, this is a
good strategy for advertising and easily
branding your products for free. Submit your
products to Google Product Search, Yahoo
Online Shopping, MSN Online Shopping, and
other major social shopping network sites like
Kaboodle, Style Feeder, Wists, Five Limes, Buzz
Shout, Ohmybuzz, etc.
18). Answers
• Participate in Answers by asking and
answering relevant questions and placing a
link to your website in the source section if
necessary. If you don't spam, this is another
great way to increase your link popularity
(Yahoo Answers, Cha-Cha, Answer Bag, etc.)
19). Document Sharing
• Share your website documents like business
documents, information brochures, and slides
in Google Docs, Slide Share, etc. This will help
you brand your website.
20) CSS, W3C & RSS Directories
Submission
• If you have a web design site or offer services
related to web design, submit your website to
CSS and W3C website directories which may
drive traffic towards your website. Also submit
your website to RSS feed directories
which, again, will help you attain more traffic.
21). Widget / Gadget Development
• Develop some interactive and innovative
widget/gadget applications (such as an online
poll or game widgets) for your website and
publish them on your blog/website or in other
popular social networking sites like Facebook
and Myspace. Let your friends and others
vote/play/use the widget/application, which
will help you increase your branding and
website visits.
22). PPC Ad Campaign
• When none of the above strategies work for
you, go for a PPC ad campaign with your
targeted keywords. Remember that you have
to pay to drive more traffic towards your
website through PPC.

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Important 22 off page seo steps for SEO beginners

  • 1. Important 22 off page SEO steps for Beginners
  • 2. 1). Community Creation in Social Networking Sites • Also known as online reputation management, this is the first and foremost step with which you have to initiate your process. Try to become a member of the most popular social networking sites like Orkut, Myspace, Facebook, Linked In, Ecademy, etc., and create a profile of your own. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an online reputation. This is most likely the same as Web 2.0 (Participatory Web), which means you have to show your active participation on a regular basis.
  • 3. 2). Blogging • This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content. Be precise in what you're trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawlable by the search engines (these blogs are commonly identified as Do-Follow Blogs). If you're not very good at writing content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.
  • 4. 3). Forum Postings • Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines (aka "Do-Follow Forums").
  • 5. 4). Search Engine Submission • Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Allthewe b, Lycos, Excite, etc., to get listed for free.
  • 6. 5). Directory Submission • Many people may say that directory submission is dead. As far as I'm concerned it is still alive. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. Of course, I agree that it gives quite delayed results, but it is worth doing it. Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. Nowadays many web directories may offer paid listings but don't go for it.
  • 7. 6). Social Bookmarking • Social Bookmarking is yet another powerful way of promoting your website, but nowadays most people are spamming social bookmarking sites without knowing how to use them. Since content in these websites update frequently, search engines like these types of sites and often visit them (this is commonly termed as Tagsonomy & Folksonomy in Web 2.0). Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.
  • 8. 7). Link Exchange • Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange) that can help increase your link popularity, which is a major factor of Google's PageRank algorithm. Beware of Black-Hats while doing exchanges.
  • 9. 8). Link Baiting • Suppose you have copied/published another website's news or content in your blog/website. Don't forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.
  • 10. 9). Cross-Linking • Link to internal pages within your site wherever necessary (this is commonly termed Internal Linking). This increases your internal link popularity ,which is another major factor of Google Page Rank algorithm. The best known example of successful internal linking is Wikipedia. Also try to get a content link from websites/blogs that are related to your site theme. Try getting a link from within their site content using a targeted keyword as anchor text (much like Wikipedia does). We know that this strategy can often be hard to implement, but these types of links have more weight from a search engine point of view.
  • 11. 10). Photo Sharing • Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.
  • 12. 11). Video Promotions • Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.
  • 13. 12). Business Reviews • Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
  • 14. 13). Local Listings & Yellow Pages • Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.
  • 15. 14). Article Submission • Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website (though it's usually a slower process).
  • 16. 15). Press Release Promotion • If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.
  • 17. 16). Classifieds Submission • Do some classifieds submissions to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc.
  • 18. 17). Social Shopping Network • If you own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.
  • 19. 18). Answers • Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.)
  • 20. 19). Document Sharing • Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.
  • 21. 20) CSS, W3C & RSS Directories Submission • If you have a web design site or offer services related to web design, submit your website to CSS and W3C website directories which may drive traffic towards your website. Also submit your website to RSS feed directories which, again, will help you attain more traffic.
  • 22. 21). Widget / Gadget Development • Develop some interactive and innovative widget/gadget applications (such as an online poll or game widgets) for your website and publish them on your blog/website or in other popular social networking sites like Facebook and Myspace. Let your friends and others vote/play/use the widget/application, which will help you increase your branding and website visits.
  • 23. 22). PPC Ad Campaign • When none of the above strategies work for you, go for a PPC ad campaign with your targeted keywords. Remember that you have to pay to drive more traffic towards your website through PPC.