1. Best-Practice Guide on
Mobile Applications
Cristina Dresch
November 8th, 2010

2. web-enabled smartphones already make up 20% of the 3 billion mobile
devices worldwide, with predictions of heading towards 50% in the next 3-5 years.
Mobile Market Insights
5 type of users
• Up-to-date
• Social and curious
• Busy and productive
• Latest and greatest
• Just the basics

3. Type of applications
ENTERTAINMENT UTILITY
“one-third of the downloadable mobile applications
available are games, and more are being developed every
day” (KRUM 2010)
• branded game;
• product placement;
• game sponsorship
SHORT-TERM
LONG-TERM
 valuable service to the customer
56% of smartphone owners who have
download at least one application in the
last month downloaded a news or
weather application, followed
by 55% for maps, navigation
and search and 54% for social
networking

4. Next steps
Promote the App
What to do next? Keep upgrading and improving the
application, otherwise you won’t
keep competitive.
• make it viral
• create something new
• get rated/reviewed in the store
• have a good name/icon/logo
• price it right
CONCLUSION
1  understand the market
2  what's the goal? what's the audience?
3  create a valuable concept, benchmark
4  promote the app
5  don’t forget about it
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