Proving our worth: finding allies in strategic communication

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Jason Smith

Kurt Riesselmann, Symmetry magazine, Fermilab Office of Communication, May 2010

Bildung Technologie

A case study in strategic communication: The way to symmetry magazine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pre- symmetry ,[object Object],[object Object],[object Object]

How symmetry was born: strategic communication, building alliances ,[object Object]

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Of course, many more audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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How can we measure our ROI? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The real ROI: The benefit of alliances? ,[object Object],[object Object],[object Object]

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