Building an Ecosystem - The mdinar© case

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Fabrizio Minei

Creova - The mdinar© case - Building an ecosystem

Wirtschaft & Finanzen

What the future of the Mobile looks like The case of Japan Apartment keys Integrated in the mobile Electronic money « Edy » : Accepted in about 30,000 stores Credit CardID, launched by NTT DoCoMo Accepted in Vending machines (Coca-Cola, C-mode2) Loyalty card For airline companies (ANA, JAL)

Mobile Revenues Benchmark with the rest of the world Mobile advertising Paid mobile services Mobile Commerce Mobile Access costs Rest of the world 2008 (194 M$) Japan in 2000 (6 M$) Japan in 2008 (43 M$) The structure of present Japan lets us imagine what the future is made of Source : NaoshiNema/Hironori Tanalka, Morgan Stanley Mobile Commerce : Sale of physical and virtual (ringtones, logos, etc…) Mobile Services : Hotel reservation, transportation, bank, …

The success of M-PESA “Sending Money Home” The service targets non banked who have a prepaid phone Simple: Embarked solution Secure: Protected by a pin

The success of M-PESA An ease to use micro-payment tool Distribution of mobile transactions in Kenya Transaction costs much lower than the banks’ Example: for a 1,000 Ksh, transfer, the costs are: ,[object Object]

Between 30 and 75Ksh for M-PESA solution 8,5 17 34 51 68 85 170 340 TDN Source: Vodafone, 2009

Which Model to adopt? Kenya Japan ,[object Object]

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2. What the future of the Mobile looks like The case of Japan Apartment keys Integrated in the mobile Electronic money « Edy » : Accepted in about 30,000 stores Credit CardID, launched by NTT DoCoMo Accepted in Vending machines (Coca-Cola, C-mode2) Loyalty card For airline companies (ANA, JAL)

3. Mobile Revenues Benchmark with the rest of the world Mobile advertising Paid mobile services Mobile Commerce Mobile Access costs Rest of the world 2008 (194 M$) Japan in 2000 (6 M$) Japan in 2008 (43 M$) The structure of present Japan lets us imagine what the future is made of Source : NaoshiNema/Hironori Tanalka, Morgan Stanley Mobile Commerce : Sale of physical and virtual (ringtones, logos, etc…) Mobile Services : Hotel reservation, transportation, bank, …

4. The success of M-PESA “Sending Money Home” The service targets non banked who have a prepaid phone Simple: Embarked solution Secure: Protected by a pin

6. Between 30 and 75Ksh for M-PESA solution 8,5 17 34 51 68 85 170 340 TDN Source: Vodafone, 2009

8. Early adopters in new technologies

9. Many alternative payment solutions

10. Developing country

11. Limited access to new Technologies

12. Cash based financial transactions

13. NFC: Breakthrough technology

14. Expensive to deploy

15. Integrates many players around a service provider

16. Basic and accessible technology

17. Affordable to offer

18.