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Social media and healthcare fall 2013
1. Social media and healthcare
Natalia
Shcherbakova,B.S.Pharm, M.S.Pharm, Ph.D.
Assistant Professor, Department of
Pharmaceutical & Administrative Sciences
September 9, 2013
Western New England University College of
Pharmacy, Springfield, MA
2. Learning Objectives
Characterize main features of web 2.0 as
compared to static web
Describe the current trends of social media use
among healthcare professionals and patients
Apply the knowledge about social media
platforms to personal education and professional
development
3. Roadmap
Web 2.0
Social Media & Patients
Social Media and Healthcare
Professionals
Toolbox:
wikis, blogs, Twitter, Apps, MO
OCs
How to get involved
Image available at: http://scispeak.com/uncategorized/the-top-4-social-media-roadmap/
4. Social media- web-based and
mobile technologies used to turn
communication into interactive
dialogue1
Web 2.0 can broadly be defined as
“social programming for everyone
“ whereby the interaction between
user and internet transformed from
‘read-only’ to ‘read-writeparticipate’ form.2
1Available
at : http://en.wikipedia.org/wiki/Social_media
F, Mayer MA, Torrent J. Opportunities and challenges of Web 2.0 within the health care
systems: an empirical exploration. Inform Health Soc Care. 2009 Sep;34(3):117-26.
Image available at : http://postgradproblems.com/wpcontent/uploads/2013/08/757913ac9efccba3c21197be09ac509c.jpg
2Lupianez-Villanueva
5. Patients
ePatients
Passive Role
Active (engaged) role
Information given to
They seek out information
them
Top down healthcare
delivery
Paternalistic Medicine
Participatory medicine
(internet)
Partner in healthcare
Adapted from Poikonen J. “Social Media & Health 2.0,” October 2011
Image available at: http://clinicalposters.com/news/2011/0926-empowered-patient.html
7. Medical Apps
Clinician Tools
Help increase
access to clinical
information at the
point-of-care
Communication
Sharing of data
Workflow
Increase
Patient Engagement
Education
Data collection and
feedback
Students and
Practitioners
Students:
educational and
productivity
clinical apps
Integration into
Practitioners: clinical
EHR
calculators and drug
Education
Slide courtesy of Timothy Aungst: “Evaluating mobile medical information
applications for utilization by pharmacy
students” Available at
8. Pharmacy Apps
~814 apps appear in a
search with a keyword
“pharmacy”
IMedicalApps
(http://www.imedicalapp
s.com/about/) reviews
and evaluates the apps
for healthcare
professionals and
patients
9. Wikis
Social writing
applications
Collaborative
knowledge base
Research
coordination
Brainstorming
Image available at: http://ruonlineyet.edublogs.org/using-wikis/
12. Massive Open Online Courses
(MOOCs)
EdX , 8 courses (2012) -> 67 courses (2013)
Coursera , over 100 courses (2012) -> over 400
courses (2013)
Udacity, 18 courses (2012) -> 25 courses (2013)
Stanford Online, 5 courses
Anything useful for pharmacy students?
54+ relevant courses on Coursera!
7+ relevant courses on EdX!
Suggestions
Fundamentals of Clinical Trials (on EdX)
SciWrite (on Stanford Online)
13. How to Get Involved
Twitter thought-leaders to consider following:
Physicians:
@kevinmd, @FarrisTimimi, @hjluks
Pharmacists:
@kevinclauson, @poikonen,@DrJeffCain
@TDAungst
Tweet Chats to consider lurking in:
Healthcare Social Media : #hcsm every Sunday @9
pm EST
Medical Education: #meded every Thursday @9
pm EST
Editor's Notes
Check this link: http://cchir.org/consumer-health-informatics-course/