SlideShare ist ein Scribd-Unternehmen logo
1 von 28
Downloaden Sie, um offline zu lesen
Marketing in the Digital Age




 YVETTE ADAMS
 THE CREATIVE COLLECTIVE
 @creativecollect
http://www.thecreativecollective.com.au
Marketing in the digital age
So where are YOU at…???
•   Marketing?           Like it?    Hate it?
•   Website?             have one?   use it?
•   SEO?                 know it?    use it?
•   Emarketing?          know it?    use it?
•   PPC?                 know it?    use it?
•   Networking?          know it?    use it?
•   Facebook?            know it?    use it?
•   Twitter?             Know it?    use it?
•   Linkedin?            know it?    use it?
•   PR?                  know it?    use it?
•   YouTube?             know it?    use it?
•   Blog?                know it?    use it?
•   Advertising?         know it?    use it?

http://www.thecreativecollective.com.au
Marketing in the digital age
http://www.thecreativecollective.com.au
Accept change, embrace it &
 progress, or be left behind…


                                                                Late
                                                Mid to late     2000s
                                                2000s           The advent of
                                                                Social media
                                2000s           Search
                                                becomes         “The Reign of
                                Internet goes                   Facebook”
                                mainstream      mainstream
                   1980s        “The Reign of   “The Reign of
                                Email”          Google”
                   Computers
                   Go
                   Mainstream
       1950s
       Computers
       invented
                                                    The evolution of digital according
                                                             to me. ©Yvette Adams

http://www.thecreativecollective.com.au
Smart phones: anything BUT a phone!




http://www.thecreativecollective.com.au
Marketing in the digital age
Some compelling stats…




                                          Comps of Andy Lark

http://www.thecreativecollective.com.au
The ‘Big 4’ social media




http://www.thecreativecollective.com.au
To demonstrate the power of social
 media, a quick Twitter lesson on
 hash tags! We’ll share the results later…
1.    Get a Twitter account
2.    Get it verified
3.    Log into your Twitter Account
4.    Post a message (up to 140 characters) and
     include anyone you’d like to mention and the
     event hashtag e.g:
“Enjoying @creativecollect speaking
      at @smartermag, @telstra
        #smarterbizsc event on
          #sunshinecoast!”

http://www.thecreativecollective.com.au
How influential are you? How about the
 professionals you choose to work with?

http://www.thecreativecollective.com.au
Work smarter, not harder!




http://www.thecreativecollective.com.au
Designing your marketing
strategy…
•   Where am I in the EVOLUTION OF DIGITAL?
•   Where are my COMPETITORS?
•   Where do I NEED TO BE?
•   What business OBJECTIVES am
    I trying to fulfil?
•   Who are my TARGET MARKET?
•   What resources do I have (TIME, MONEY)?
•   Do I have the SKILLS or INCLINATION or
    WHO ELSE will do it?
•   How will I MONITOR progress?
•   How will I MEASURE results




http://www.thecreativecollective.com.au
http://www.thecreativecollective.com.au
Issue? Need to recruit OR get
leads/promote my product/service to
other business people




                                      Solution? Linkedin!
 http://www.thecreativecollective.com.au
Issue? Need to ensure my advertising
spend is producing results

                              versus



       Watch this TV ad....
                                        Go to our Facebook
                                               page
        then do nothing!               www.facebook.com/
                                       thecreativecollective




                   Solution? Call to action. Link to social
                         network or dedicated web page.
 http://www.thecreativecollective.com.au
Issue? Need to build my social networks




           Facebook – hey come over to my Twitter!
           Linkedin – hey come to my event – register here
           Emarketing – hey did you know we’re on social media?
           PR – see our website for more




      Solution? Ensure your social networks are on
    every piece of your collateral – either live link or
              write out username – it’s not obvious!
Another solution: Rapportive


   Free add-on for Firefox, Safari, Mailplane
   and Chrome: www.rapportive.com




 http://www.thecreativecollective.com.au
Issue? I need people to come to my
shop/restaurant/hair salon etc




             Solution? Add your venue to Foursquare.
                  Get them to check in. Offer specials.
 http://www.thecreativecollective.com.au the mayor well!
                                And treat
Issue? Need to convey a complex issue or a
lot of information in a short time frame.




                                           Solution? Video!

 http://www.thecreativecollective.com.au
Issue? Need to diversify my revenue
streams and increase sales volumes.




           Solution? Sell online – products, services,
                                      events – all of it.
 http://www.thecreativecollective.com.au
Issue? Need people to read my blog,
website, article, press release.




                         Solution? Encourage sharing.

 http://www.thecreativecollective.com.au
Issue? Need to get a competitive edge.




                     Solution? Introduce gamification.

 http://www.thecreativecollective.com.au
SPECIAL OFFER: Corporate Social Media
 Super Hero package - Normally $1497,
 TODAY only $997
   Initial consult & development of your social media strategy
   Promotions of your networks to our combined database of 50,000+ users!
   Correct set up across x4 social networks
   Customised graphics
   Set up social media monitoring & scheduling tool
   Hand over/training session
 + BONUS SOCIAL MEDIA SUCCESS SQUAD
  ACCESS FOR 3 MONTHS VALUED AT $141
   Live monthly webinars
   Access past recordings
   Get updates and ask questions in a group environment -
   learn from others
   Access our online resources                              TOTAL VALUE =
   Private Facebook Group
                                                                $1708
  AND we’ll even throw in x2 Web Wednesday
                                                            YOU PAY = $997
  tickets for our final event 2011 – valued at $70

http://www.thecreativecollective.com.au
Marketing in the digital age
Upcoming events. See
www.thecreativecollective.com.au/events
16-Nov-2011Web Wednesday - Top Online Trends for 2012
08-Nov-2011DEEDI Seminar - Local search marketing - Sunshine Coast 9am - 12 Noon
21-Nov-2011DEEDI Seminar - Linkedin - Sunshine Coast 4pm - 7pm
26-Nov-2011Secret Social Media Business - Become an Expert - Two day intensive
bootcamp - Brisbane
27-Oct-2011FREE WEBINAR - Business Continuity Planning - provided by DEEDI and
facilitated by The Creative Collective
15-Nov-2011FREE WEBINAR - Strengthening your business- provided by DEEDI and
facilitated by The Creative Collective
17-Nov-2011FREE WEBINAR - Harnessing the Power of Social Media - provided by
DEEDI and facilitated by The Creative Collective
22-Nov-2011FREE WEBINAR - Cloud Computing - provided by DEEDI and facilitated by
The Creative Collective
29-Nov-2011FREE WEBINAR - Search Engine Optmisation - provided by DEEDI and
facilitated by The Creative Collective
30-Nov-2011FREE WEBINAR - Business Continuity Planning - provided by DEEDI and
facilitated by The Creative Collective
06-Dec-2011FREE WEBINAR - Local Search Marketing - provided by DEEDI and
facilitated by The Creative Collective


http://www.thecreativecollective.com.au
Stay in contact!


      www.facebook.com/thecreativecollective
      www.twitter.com/creativecollect
      www.linkedin.com/company/781000

       www.youtube.com/dacreativecollective

       Join our database

  www.thecreativecollective.com.au
  07 545 11315


http://www.thecreativecollective.com.au

Weitere ähnliche Inhalte

Was ist angesagt?

Seedcamp Presentation: Crossing the Pond / Building an Audience
Seedcamp Presentation: Crossing the Pond / Building an AudienceSeedcamp Presentation: Crossing the Pond / Building an Audience
Seedcamp Presentation: Crossing the Pond / Building an AudienceCourtney Myers
 
The hidden power of Social Media -- A presentation for Design Professionals
The hidden power of Social Media -- A presentation for Design ProfessionalsThe hidden power of Social Media -- A presentation for Design Professionals
The hidden power of Social Media -- A presentation for Design ProfessionalsDan McCarthy
 
Using Social Media at Religious Events & Conferences
Using Social Media at Religious Events & ConferencesUsing Social Media at Religious Events & Conferences
Using Social Media at Religious Events & ConferencesPatrick Padley
 
Social Media Week Chicago #SMW9Tools4Fame
Social Media Week Chicago #SMW9Tools4FameSocial Media Week Chicago #SMW9Tools4Fame
Social Media Week Chicago #SMW9Tools4FameTerez Baskin
 
The 10 Mistakes I've made...so you don't have to
The 10 Mistakes I've made...so you don't have toThe 10 Mistakes I've made...so you don't have to
The 10 Mistakes I've made...so you don't have toTara Hunt
 
Awesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech ToolsAwesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech ToolsJodi Rudick
 
Digital winners, Mike Berry, LOTE 2011
Digital winners, Mike Berry, LOTE 2011Digital winners, Mike Berry, LOTE 2011
Digital winners, Mike Berry, LOTE 2011hnkonferencie
 
Winnebago County Bar Association Social Media Presentation
Winnebago County Bar Association Social Media PresentationWinnebago County Bar Association Social Media Presentation
Winnebago County Bar Association Social Media PresentationKMK Media Group
 
Using images to enhance your social media strategy
Using images to enhance your social media strategyUsing images to enhance your social media strategy
Using images to enhance your social media strategyPooky Knightsmith
 
Kent House and KUSBP "Using Social Network sites to develop business" event
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House and KUSBP "Using Social Network sites to develop business" event
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House
 
Building digital eminence: How to look great online
Building digital eminence: How to look great onlineBuilding digital eminence: How to look great online
Building digital eminence: How to look great onlinelaurapnicholas
 
Sales Leads Are Like Aggregate - Deister Sales Meeting
Sales Leads Are Like Aggregate - Deister Sales MeetingSales Leads Are Like Aggregate - Deister Sales Meeting
Sales Leads Are Like Aggregate - Deister Sales MeetingKevin Mullett
 

Was ist angesagt? (13)

Seedcamp Presentation: Crossing the Pond / Building an Audience
Seedcamp Presentation: Crossing the Pond / Building an AudienceSeedcamp Presentation: Crossing the Pond / Building an Audience
Seedcamp Presentation: Crossing the Pond / Building an Audience
 
The hidden power of Social Media -- A presentation for Design Professionals
The hidden power of Social Media -- A presentation for Design ProfessionalsThe hidden power of Social Media -- A presentation for Design Professionals
The hidden power of Social Media -- A presentation for Design Professionals
 
Using Social Media at Religious Events & Conferences
Using Social Media at Religious Events & ConferencesUsing Social Media at Religious Events & Conferences
Using Social Media at Religious Events & Conferences
 
Social Media Week Chicago #SMW9Tools4Fame
Social Media Week Chicago #SMW9Tools4FameSocial Media Week Chicago #SMW9Tools4Fame
Social Media Week Chicago #SMW9Tools4Fame
 
The 10 Mistakes I've made...so you don't have to
The 10 Mistakes I've made...so you don't have toThe 10 Mistakes I've made...so you don't have to
The 10 Mistakes I've made...so you don't have to
 
Awesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech ToolsAwesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech Tools
 
Digital winners, Mike Berry, LOTE 2011
Digital winners, Mike Berry, LOTE 2011Digital winners, Mike Berry, LOTE 2011
Digital winners, Mike Berry, LOTE 2011
 
Winnebago County Bar Association Social Media Presentation
Winnebago County Bar Association Social Media PresentationWinnebago County Bar Association Social Media Presentation
Winnebago County Bar Association Social Media Presentation
 
Using images to enhance your social media strategy
Using images to enhance your social media strategyUsing images to enhance your social media strategy
Using images to enhance your social media strategy
 
Kent House and KUSBP "Using Social Network sites to develop business" event
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House and KUSBP "Using Social Network sites to develop business" event
Kent House and KUSBP "Using Social Network sites to develop business" event
 
Building digital eminence: How to look great online
Building digital eminence: How to look great onlineBuilding digital eminence: How to look great online
Building digital eminence: How to look great online
 
Easy Talk for Professional Services
Easy Talk for Professional ServicesEasy Talk for Professional Services
Easy Talk for Professional Services
 
Sales Leads Are Like Aggregate - Deister Sales Meeting
Sales Leads Are Like Aggregate - Deister Sales MeetingSales Leads Are Like Aggregate - Deister Sales Meeting
Sales Leads Are Like Aggregate - Deister Sales Meeting
 

Ähnlich wie Marketing in the digital age

Taking Your Business To The Next Level with Social Media
Taking Your Business To The Next Level with Social MediaTaking Your Business To The Next Level with Social Media
Taking Your Business To The Next Level with Social MediaActionplanr
 
10 Digital Hacks Every Marketer Should Know
10 Digital Hacks Every Marketer Should Know10 Digital Hacks Every Marketer Should Know
10 Digital Hacks Every Marketer Should KnowMark Fidelman
 
Digital Media Presentation to the REIQ
Digital Media Presentation to the REIQDigital Media Presentation to the REIQ
Digital Media Presentation to the REIQPeter Brewer
 
Conclusion
ConclusionConclusion
ConclusionEmakina
 
Cepg social-media-101 Geoff Hunt Silverdale
Cepg social-media-101 Geoff Hunt Silverdale Cepg social-media-101 Geoff Hunt Silverdale
Cepg social-media-101 Geoff Hunt Silverdale Geoff Hunt Silverdale
 
Warren Knight - 7 Steps B2B Social Media Strategy
Warren Knight  -  7 Steps B2B Social Media StrategyWarren Knight  -  7 Steps B2B Social Media Strategy
Warren Knight - 7 Steps B2B Social Media StrategyThink Digital First
 
Social media for Real Estate brokers
Social media for Real Estate brokersSocial media for Real Estate brokers
Social media for Real Estate brokersCiao Bella Marketing
 
Taming the Social Media Marketing Beast
Taming the Social Media Marketing BeastTaming the Social Media Marketing Beast
Taming the Social Media Marketing BeastJeff Bullas
 
Muse - Nico Wlock - Web Marketing for BIZ
Muse - Nico Wlock - Web Marketing for BIZMuse - Nico Wlock - Web Marketing for BIZ
Muse - Nico Wlock - Web Marketing for BIZNico Wlock
 
WLE Exeter Library 19th nov
WLE Exeter Library 19th novWLE Exeter Library 19th nov
WLE Exeter Library 19th novGet up to Speed
 
Social Media for the Advertising set
Social Media for the Advertising setSocial Media for the Advertising set
Social Media for the Advertising setEd Schipul
 
Social Media in Business - Best Practice for Entrepreneurs
Social Media in Business - Best Practice for EntrepreneursSocial Media in Business - Best Practice for Entrepreneurs
Social Media in Business - Best Practice for EntrepreneursAmar Trivedi
 
How to Win in a Digital Economy
How to Win in a Digital Economy How to Win in a Digital Economy
How to Win in a Digital Economy Jeff Bullas
 
Integrate Social Media Into Sales Process Ppt
Integrate Social Media Into Sales Process PptIntegrate Social Media Into Sales Process Ppt
Integrate Social Media Into Sales Process PptDavid Cheek
 

Ähnlich wie Marketing in the digital age (20)

John Foley - Global Channel Partners Summit 2012
John Foley - Global Channel Partners Summit 2012John Foley - Global Channel Partners Summit 2012
John Foley - Global Channel Partners Summit 2012
 
Taking Your Business To The Next Level with Social Media
Taking Your Business To The Next Level with Social MediaTaking Your Business To The Next Level with Social Media
Taking Your Business To The Next Level with Social Media
 
10 Digital Hacks Every Marketer Should Know
10 Digital Hacks Every Marketer Should Know10 Digital Hacks Every Marketer Should Know
10 Digital Hacks Every Marketer Should Know
 
Digital Media Presentation to the REIQ
Digital Media Presentation to the REIQDigital Media Presentation to the REIQ
Digital Media Presentation to the REIQ
 
Conclusion
ConclusionConclusion
Conclusion
 
Cepg social-media-101 Geoff Hunt Silverdale
Cepg social-media-101 Geoff Hunt Silverdale Cepg social-media-101 Geoff Hunt Silverdale
Cepg social-media-101 Geoff Hunt Silverdale
 
Warren Knight - 7 Steps B2B Social Media Strategy
Warren Knight  -  7 Steps B2B Social Media StrategyWarren Knight  -  7 Steps B2B Social Media Strategy
Warren Knight - 7 Steps B2B Social Media Strategy
 
Social media for Real Estate brokers
Social media for Real Estate brokersSocial media for Real Estate brokers
Social media for Real Estate brokers
 
Taming the Social Media Marketing Beast
Taming the Social Media Marketing BeastTaming the Social Media Marketing Beast
Taming the Social Media Marketing Beast
 
Tea For 2.0
Tea For 2.0Tea For 2.0
Tea For 2.0
 
Muse - Nico Wlock - Web Marketing for BIZ
Muse - Nico Wlock - Web Marketing for BIZMuse - Nico Wlock - Web Marketing for BIZ
Muse - Nico Wlock - Web Marketing for BIZ
 
WLE Exeter Library 19th nov
WLE Exeter Library 19th novWLE Exeter Library 19th nov
WLE Exeter Library 19th nov
 
Cepg social-media-101
Cepg social-media-101Cepg social-media-101
Cepg social-media-101
 
Social Media for the Advertising set
Social Media for the Advertising setSocial Media for the Advertising set
Social Media for the Advertising set
 
Social Media in Business - Best Practice for Entrepreneurs
Social Media in Business - Best Practice for EntrepreneursSocial Media in Business - Best Practice for Entrepreneurs
Social Media in Business - Best Practice for Entrepreneurs
 
How to Win in a Digital Economy
How to Win in a Digital Economy How to Win in a Digital Economy
How to Win in a Digital Economy
 
Integrate Social Media Into Sales Process Ppt
Integrate Social Media Into Sales Process PptIntegrate Social Media Into Sales Process Ppt
Integrate Social Media Into Sales Process Ppt
 
Iitd pres 01102010
Iitd pres 01102010Iitd pres 01102010
Iitd pres 01102010
 
Nassau Broadcasting - Social Media for Business
Nassau Broadcasting - Social Media for BusinessNassau Broadcasting - Social Media for Business
Nassau Broadcasting - Social Media for Business
 
Cepg social-media-101
Cepg social-media-101Cepg social-media-101
Cepg social-media-101
 

Mehr von The Creative Collective

Social media reflection, direction & projections
Social media reflection, direction & projectionsSocial media reflection, direction & projections
Social media reflection, direction & projectionsThe Creative Collective
 
The rise of influencer marketing and the power of instagram
The rise of influencer marketing and the power of instagramThe rise of influencer marketing and the power of instagram
The rise of influencer marketing and the power of instagramThe Creative Collective
 
How to succeed with your online business
How to succeed with your online businessHow to succeed with your online business
How to succeed with your online businessThe Creative Collective
 
Become a social media super hero tools automation
Become a social media super hero   tools automationBecome a social media super hero   tools automation
Become a social media super hero tools automationThe Creative Collective
 
Become a social media super hero twitter
Become a social media super hero   twitterBecome a social media super hero   twitter
Become a social media super hero twitterThe Creative Collective
 
Become a social media super hero linkedin final
Become a social media super hero   linkedin finalBecome a social media super hero   linkedin final
Become a social media super hero linkedin finalThe Creative Collective
 
How to-become-a-super-hero-wendy moore-list_building_using_social_media
How to-become-a-super-hero-wendy moore-list_building_using_social_mediaHow to-become-a-super-hero-wendy moore-list_building_using_social_media
How to-become-a-super-hero-wendy moore-list_building_using_social_mediaThe Creative Collective
 
How to-become-a-super-hero-wendy moore-facebook
How to-become-a-super-hero-wendy moore-facebookHow to-become-a-super-hero-wendy moore-facebook
How to-become-a-super-hero-wendy moore-facebookThe Creative Collective
 
Considering a business presentation v190710
Considering a business presentation v190710Considering a business presentation v190710
Considering a business presentation v190710The Creative Collective
 
4 hour presentation madam glamour v090710
4 hour presentation   madam glamour v0907104 hour presentation   madam glamour v090710
4 hour presentation madam glamour v090710The Creative Collective
 

Mehr von The Creative Collective (20)

Social media reflection, direction & projections
Social media reflection, direction & projectionsSocial media reflection, direction & projections
Social media reflection, direction & projections
 
The rise of influencer marketing and the power of instagram
The rise of influencer marketing and the power of instagramThe rise of influencer marketing and the power of instagram
The rise of influencer marketing and the power of instagram
 
How to succeed with your online business
How to succeed with your online businessHow to succeed with your online business
How to succeed with your online business
 
Introduction to social media
Introduction to social mediaIntroduction to social media
Introduction to social media
 
Local search marketing
Local search marketingLocal search marketing
Local search marketing
 
Social media for medical professionals
Social media for medical professionalsSocial media for medical professionals
Social media for medical professionals
 
Become a social media super hero tools automation
Become a social media super hero   tools automationBecome a social media super hero   tools automation
Become a social media super hero tools automation
 
Become a social media super hero twitter
Become a social media super hero   twitterBecome a social media super hero   twitter
Become a social media super hero twitter
 
Become a social media super hero linkedin final
Become a social media super hero   linkedin finalBecome a social media super hero   linkedin final
Become a social media super hero linkedin final
 
How to-become-a-super-hero-wendy moore-list_building_using_social_media
How to-become-a-super-hero-wendy moore-list_building_using_social_mediaHow to-become-a-super-hero-wendy moore-list_building_using_social_media
How to-become-a-super-hero-wendy moore-list_building_using_social_media
 
How to-become-a-super-hero-wendy moore-facebook
How to-become-a-super-hero-wendy moore-facebookHow to-become-a-super-hero-wendy moore-facebook
How to-become-a-super-hero-wendy moore-facebook
 
GE Money Work Life Balance
GE Money Work Life BalanceGE Money Work Life Balance
GE Money Work Life Balance
 
WW Ecommerce Presentation Slides
WW Ecommerce Presentation Slides WW Ecommerce Presentation Slides
WW Ecommerce Presentation Slides
 
The move to mobile
The move to mobileThe move to mobile
The move to mobile
 
Become a social media rockstar
Become a social media rockstarBecome a social media rockstar
Become a social media rockstar
 
Considering a business presentation v190710
Considering a business presentation v190710Considering a business presentation v190710
Considering a business presentation v190710
 
4 hour presentation madam glamour v090710
4 hour presentation   madam glamour v0907104 hour presentation   madam glamour v090710
4 hour presentation madam glamour v090710
 
Become a social media super hero
Become a social media super heroBecome a social media super hero
Become a social media super hero
 
Business nirvana
Business nirvanaBusiness nirvana
Business nirvana
 
Kindermusik september 2010
Kindermusik september 2010Kindermusik september 2010
Kindermusik september 2010
 

Kürzlich hochgeladen

Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 

Kürzlich hochgeladen (20)

Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 

Marketing in the digital age

  • 1. Marketing in the Digital Age YVETTE ADAMS THE CREATIVE COLLECTIVE @creativecollect http://www.thecreativecollective.com.au
  • 3. So where are YOU at…??? • Marketing? Like it? Hate it? • Website? have one? use it? • SEO? know it? use it? • Emarketing? know it? use it? • PPC? know it? use it? • Networking? know it? use it? • Facebook? know it? use it? • Twitter? Know it? use it? • Linkedin? know it? use it? • PR? know it? use it? • YouTube? know it? use it? • Blog? know it? use it? • Advertising? know it? use it? http://www.thecreativecollective.com.au
  • 6. Accept change, embrace it & progress, or be left behind… Late Mid to late 2000s 2000s The advent of Social media 2000s Search becomes “The Reign of Internet goes Facebook” mainstream mainstream 1980s “The Reign of “The Reign of Email” Google” Computers Go Mainstream 1950s Computers invented The evolution of digital according to me. ©Yvette Adams http://www.thecreativecollective.com.au
  • 7. Smart phones: anything BUT a phone! http://www.thecreativecollective.com.au
  • 9. Some compelling stats… Comps of Andy Lark http://www.thecreativecollective.com.au
  • 10. The ‘Big 4’ social media http://www.thecreativecollective.com.au
  • 11. To demonstrate the power of social media, a quick Twitter lesson on hash tags! We’ll share the results later… 1. Get a Twitter account 2. Get it verified 3. Log into your Twitter Account 4. Post a message (up to 140 characters) and include anyone you’d like to mention and the event hashtag e.g: “Enjoying @creativecollect speaking at @smartermag, @telstra #smarterbizsc event on #sunshinecoast!” http://www.thecreativecollective.com.au
  • 12. How influential are you? How about the professionals you choose to work with? http://www.thecreativecollective.com.au
  • 13. Work smarter, not harder! http://www.thecreativecollective.com.au
  • 14. Designing your marketing strategy… • Where am I in the EVOLUTION OF DIGITAL? • Where are my COMPETITORS? • Where do I NEED TO BE? • What business OBJECTIVES am I trying to fulfil? • Who are my TARGET MARKET? • What resources do I have (TIME, MONEY)? • Do I have the SKILLS or INCLINATION or WHO ELSE will do it? • How will I MONITOR progress? • How will I MEASURE results http://www.thecreativecollective.com.au
  • 16. Issue? Need to recruit OR get leads/promote my product/service to other business people Solution? Linkedin! http://www.thecreativecollective.com.au
  • 17. Issue? Need to ensure my advertising spend is producing results versus Watch this TV ad.... Go to our Facebook page then do nothing! www.facebook.com/ thecreativecollective Solution? Call to action. Link to social network or dedicated web page. http://www.thecreativecollective.com.au
  • 18. Issue? Need to build my social networks Facebook – hey come over to my Twitter! Linkedin – hey come to my event – register here Emarketing – hey did you know we’re on social media? PR – see our website for more Solution? Ensure your social networks are on every piece of your collateral – either live link or write out username – it’s not obvious!
  • 19. Another solution: Rapportive Free add-on for Firefox, Safari, Mailplane and Chrome: www.rapportive.com http://www.thecreativecollective.com.au
  • 20. Issue? I need people to come to my shop/restaurant/hair salon etc Solution? Add your venue to Foursquare. Get them to check in. Offer specials. http://www.thecreativecollective.com.au the mayor well! And treat
  • 21. Issue? Need to convey a complex issue or a lot of information in a short time frame. Solution? Video! http://www.thecreativecollective.com.au
  • 22. Issue? Need to diversify my revenue streams and increase sales volumes. Solution? Sell online – products, services, events – all of it. http://www.thecreativecollective.com.au
  • 23. Issue? Need people to read my blog, website, article, press release. Solution? Encourage sharing. http://www.thecreativecollective.com.au
  • 24. Issue? Need to get a competitive edge. Solution? Introduce gamification. http://www.thecreativecollective.com.au
  • 25. SPECIAL OFFER: Corporate Social Media Super Hero package - Normally $1497, TODAY only $997 Initial consult & development of your social media strategy Promotions of your networks to our combined database of 50,000+ users! Correct set up across x4 social networks Customised graphics Set up social media monitoring & scheduling tool Hand over/training session + BONUS SOCIAL MEDIA SUCCESS SQUAD ACCESS FOR 3 MONTHS VALUED AT $141 Live monthly webinars Access past recordings Get updates and ask questions in a group environment - learn from others Access our online resources TOTAL VALUE = Private Facebook Group $1708 AND we’ll even throw in x2 Web Wednesday YOU PAY = $997 tickets for our final event 2011 – valued at $70 http://www.thecreativecollective.com.au
  • 27. Upcoming events. See www.thecreativecollective.com.au/events 16-Nov-2011Web Wednesday - Top Online Trends for 2012 08-Nov-2011DEEDI Seminar - Local search marketing - Sunshine Coast 9am - 12 Noon 21-Nov-2011DEEDI Seminar - Linkedin - Sunshine Coast 4pm - 7pm 26-Nov-2011Secret Social Media Business - Become an Expert - Two day intensive bootcamp - Brisbane 27-Oct-2011FREE WEBINAR - Business Continuity Planning - provided by DEEDI and facilitated by The Creative Collective 15-Nov-2011FREE WEBINAR - Strengthening your business- provided by DEEDI and facilitated by The Creative Collective 17-Nov-2011FREE WEBINAR - Harnessing the Power of Social Media - provided by DEEDI and facilitated by The Creative Collective 22-Nov-2011FREE WEBINAR - Cloud Computing - provided by DEEDI and facilitated by The Creative Collective 29-Nov-2011FREE WEBINAR - Search Engine Optmisation - provided by DEEDI and facilitated by The Creative Collective 30-Nov-2011FREE WEBINAR - Business Continuity Planning - provided by DEEDI and facilitated by The Creative Collective 06-Dec-2011FREE WEBINAR - Local Search Marketing - provided by DEEDI and facilitated by The Creative Collective http://www.thecreativecollective.com.au
  • 28. Stay in contact! www.facebook.com/thecreativecollective www.twitter.com/creativecollect www.linkedin.com/company/781000 www.youtube.com/dacreativecollective Join our database www.thecreativecollective.com.au 07 545 11315 http://www.thecreativecollective.com.au