State of Local Search Today - Social Goes Local

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Sharksfly Marketing Inc.

Technologie Business

@CurtisRCurtis
Search Marketing (Present)

@CurtisRCurtis
- A Gold Opportunity
Local Search

@CurtisRCurtis
Powerful & Growing
75% of all online business searches are
locally related & the numbers are growing.

@CurtisRCurtis
Why It Works
43% of search engine users are searching
locally to buy offline. (comScore Networks)
73% of online activity is in one way or
another related to local content (Google)
51% Internet users in the U.S explicitly
characterize their behavior as “shop
online, purchase offline”
(NPD Group)

@CurtisRCurtis
Local Advertising Revenues
To Reach $144.9B By 2014

@CurtisRCurtis
Battle of the Internet Giants

@CurtisRCurtis
3 Categories of Local Advertising
1. Search
2. Consumer Reviews
3. Social Networks
LOCAL

@CurtisRCurtis
#2 – Consumer Review Sites

@CurtisRCurtis
Google Places – New & Improved???

@CurtisRCurtis
Link to website
Add coupons
Photos
Videos
(Only $25/m  )
Hyper Local - Tags for
Google Places

@CurtisRCurtis
Facebook Places – The New Face of
Local Search?
Is This The Next Killer
Local Advertising Platform?

@CurtisRCurtis
American Eagle Outfitters: Offering 20 percent off.
Gap: Giving blue jeans to the first 10,000 customers to
claim their deal.
Harrah's: Offering a complimentary nightclub admission,
buffet or other gift to people who stop by any of its 10
Las Vegas resorts.
JCPenney: Giving $10 off any $50 purchase.
Lululemon: Sharing the gift of yoga by giving guests a
pass to a local yoga studio.
Macy's: Offering 20 percent off select merchandise.
Some More Facebook Deals

@CurtisRCurtis
The Next Generation of Local
-- Mobile Phones vs. Tablets

@CurtisRCurtis
Local Mobile Applications

@CurtisRCurtis
Over 25% of all businesses are inaccurately
listed or completely missing online
where they need to be found.

@CurtisRCurtis
For Additional Information:
(Curtis) R. Curtis
CEO, Sharksfly Marketing inc.
 Office: 1 (206) 734-4711
 Direct: 1 (604) 313-7377
CRCurtis@Gmail.com
The State of Local Search Today

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This presentation looks at how competitive the hosting and other such marketplaces have become. It discusses what savvy marketers are doing to overcome what has become unrealistic bidding wars in both Adwords PPC and in the CPA payouts for new signups. It looks at why so many companies led by so-called marketer who only know how to follow the pack are failing while those who are using non-conventional marketers such as Lunarpages, Hosting.com, UK2 and others have been leading the pack.

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This presentation examines what online businesses need to do to ensure they are found locally online everywhere they need to be found. It examines what are some the local search ranking factors, off page as well as on-page requirements, why customer reviews are so important and other ranking tactics for local search. It looks at what you need to do to have the right local mindset and of course, how Google scores your website for local rankings. It also discusses what tools, tactics and techniques are recommended and are successful for online businesses can utilize without having to spend a lot. Finally it looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods and how hosting companies can help their clients take the first most important step towards being found online.

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Mike Stewart (@dallasSEOguru) is speaking at the State Of Search Conference in Dallas on November 12, 2012. Mike is the Founder and Director of Search at SMB SEO, a full service internet marketing agency dedicated to helping companies grow through local search. He has a passion for SEO, localized internet search marketing, and social content marketing. He has spent more than 12 years practicing and preaching the ins and outs of print and online marketing campaigns. Mike’s career in Search Engine Marketing began at Verizon Information Services (Yellow Pages) and Superpages.com in 2000. During his time at VIS, he was responsible for developing advertising solutions for large, medium, to small-sized business clients. His expertise was in internet advertising solutions, including SEM, SEO, and website optimization. He was also responsible for designing print ads that drove response and attention. He was the first media consultant to be a three time recipient of Verizon’s President’s Award for the Region and was repeatedly ranked #1 Media Consultant in the Central and Southern Regions. Mike left SuperPages.com and founded SMB SEO in early 2010. His most recent speaking engagement includes the MetroTech Realtors Association Conference in September 2012. In 2012, he was also called to testify as an Expert Witness in a Federal Case involving Google search and geo-targeting. He currently serves as a member of the Board of Directors for DFWSEM. You can follow his business blog at smbseo.com/blog where he offers daily tricks, tips, and information related to online marketing.

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State of Local Search Today - Social Goes Local

1. @CurtisRCurtis State of Local Search Today – Social Goes Local (Curtis) R. Curtis, CEO Sharksfly Marketing Inc. CurtisRCurtis

2. @CurtisRCurtis Search Marketing (Present)

3. @CurtisRCurtis

4. @CurtisRCurtis

5. @CurtisRCurtis Time to Change

6. @CurtisRCurtis - A Gold Opportunity Local Search

7. @CurtisRCurtis Powerful & Growing 75% of all online business searches are locally related & the numbers are growing.

8. @CurtisRCurtis Why It Works 43% of search engine users are searching locally to buy offline. (comScore Networks) 73% of online activity is in one way or another related to local content (Google) 51% Internet users in the U.S explicitly characterize their behavior as “shop online, purchase offline” (NPD Group)

9. @CurtisRCurtis Local Advertising Revenues To Reach $144.9B By 2014

10. @CurtisRCurtis Battle of the Internet Giants

11. @CurtisRCurtis 3 Categories of Local Advertising 1. Search 2. Consumer Reviews 3. Social Networks LOCAL

12. @CurtisRCurtis #1 – Local Search

13. @CurtisRCurtis #2 – Consumer Review Sites

14. @CurtisRCurtis #3 – Social Networks

15. @CurtisRCurtis Google Places – New & Improved???

16. @CurtisRCurtis Link to website Add coupons Photos Videos (Only $25/m  ) Hyper Local - Tags for Google Places

17. @CurtisRCurtis

18. @CurtisRCurtis Facebook Places – The New Face of Local Search? Is This The Next Killer Local Advertising Platform?

19. @CurtisRCurtis Facebook Deals

20. @CurtisRCurtis American Eagle Outfitters: Offering 20 percent off. Gap: Giving blue jeans to the first 10,000 customers to claim their deal. Harrah's: Offering a complimentary nightclub admission, buffet or other gift to people who stop by any of its 10 Las Vegas resorts. JCPenney: Giving $10 off any $50 purchase. Lululemon: Sharing the gift of yoga by giving guests a pass to a local yoga studio. Macy's: Offering 20 percent off select merchandise. Some More Facebook Deals

21. @CurtisRCurtis The Next Generation of Local -- Mobile Phones vs. Tablets

22. @CurtisRCurtis Local Mobile Applications

23. @CurtisRCurtis Over 25% of all businesses are inaccurately listed or completely missing online where they need to be found.

24. @CurtisRCurtis

25. @CurtisRCurtis

26. @CurtisRCurtis For Additional Information: (Curtis) R. Curtis CEO, Sharksfly Marketing inc.  Office: 1 (206) 734-4711  Direct: 1 (604) 313-7377 CRCurtis@Gmail.com The State of Local Search Today

State of Local Search Today - Social Goes Local

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