1. General and Specific

2.  To Inform
• To Persuade
• To Entertain
• To Inspire

3.  Lectures, demonstrations, briefings, trainings.
 The audience learns something.

4. Sales presentations, project proposals,
campaign speeches
 The audience is convinced to change attitudes
or behaviors, or to accept your point of view.

5.  After dinner speeches, stand-up comedy.
 Provides amusement or enjoyment for the
audience

6.  Commencement addresses, sermons.
 Motivates the audience to achieve noble
goals or ideals.

7.  A one sentence statement about
what you want to accomplish
◦ Worded from the audience’s point
of view
◦ Precise
◦ Attainable

8. “After hearing my speech,
the audience will….”

9.  All speeches should have
introduction, preview, body,
summary, conclusion.
 Customize your structure,
language, visual aids.
 Drive home your point!

10.  General purpose: to inform,
persuade, entertain, inspire
 Specific purpose: audience P.O.V.,
precise, attainable.
 Organize for maximum
effectiveness.