The seminar was presented in March 2012 to the Canadian Association of Professional Speaker's Toronto Chapter. It's a step be step guide to creating your own social media and internet strategy.

1. Hashtag: #scmmarketing
Get a free website review @ www.shortcircuitmedia.com

2. Aidan Crawford
• President of Short Circuit
Media
• Former Marketing Director
for The CLEMMER Group
• Social media integration and
marketing for professional
speakers/consultants and
small business
• Proud sponsor of CAPS and
NSA conventions

3. Why professional speakers?

4. Why professional speakers?
• Speakers have a lot of content

5. Why professional speakers?
• Speakers have a lot of content
• Videos, audios, articles, books

6. Why professional speakers?
• Speakers have a lot of content
• Videos, audios, articles, books
• Large database of contacts

7. Why professional speakers?
• Speakers have a lot of content
• Videos, audios, articles, books
• Large database of contacts
• Most of this content goes unused

8. Why social media is your greatest
opportunity

9. Why social media is your greatest
opportunity
• Potential to reach millions of
people around the world

10. Why social media is your greatest
opportunity
• Potential to reach millions of
people around the world
• Ability to repurpose existing
content

11. Why social media is your greatest
opportunity
• Potential to reach millions of
people around the world
• Ability to repurpose existing
content
• Automate a steady flow of
information out to your "fans,"
contacts, and followers

12. Creating your content

13. Creating your content
• Content is still king

14. Creating your content
• Content is still king
• Keyword research everything you put to the web

15. Creating your content
• Content is still king
• Keyword research everything you put to the web
• Use the Google Keyword Tool to find out what your ideal
client is searching for and optimize for that.

16. Creating your content
• Content is still king
• Keyword research everything you put to the web
• Use the Google Keyword Tool to find out what your ideal
client is searching for and optimize for that.
• The equation you should look for is number of searches per
month is high and the competition is low or medium

17. Creating your content
• Content is still king
• Keyword research everything you put to the web
• Use the Google Keyword Tool to find out what your ideal
client is searching for and optimize for that.
• The equation you should look for is number of searches per
month is high and the competition is low or medium
• BIG HINT: Don't optimize for your name. If somebody is
looking for you specifically, they'll find you.

18. Reduce, Reuse, Recycle

19. Reduce, Reuse, Recycle
• Reduce your work
• Reuse your your content
• Recycle and repurpose what you already have
for different mediums

20. Your best stuff is sitting in a box

21. Your best stuff is sitting in a box
• Videos, webinars, and DVDs of presentations
you've done in the past

22. Your best stuff is sitting in a box
• Videos, webinars, and DVDs of presentations
you've done in the past
• Books and articles you've written

23. Your best stuff is sitting in a box
• Videos, webinars, and DVDs of presentations
you've done in the past
• Books and articles you've written
• Audios and teleconferences you've created

25. • YouTube is the second biggest search engine in
the world, behind Google

26. • YouTube is the second biggest search engine in
the world, behind Google
• Every video is an opportunity to show yourself
off to potential clients

27. • YouTube is the second biggest search engine in
the world, behind Google
• Every video is an opportunity to show yourself
off to potential clients
• Use presentations you've done in the past or
create handy tutorials right from your desktop
using a tool like Camtasia

29. Optimizing for YouTube

30. Creating your YouTube Channel

31. Creating your YouTube Channel
• Choose a keyword rich name for your channel

32. Creating your YouTube Channel
• Choose a keyword rich name for your channel
• Create a background image

33. Creating your YouTube Channel
• Choose a keyword rich name for your channel
• Create a background image
• Connect your channel to auto update Twitter

34. Creating your YouTube Channel
• Choose a keyword rich name for your channel
• Create a background image
• Connect your channel to auto update Twitter
• Grab your RSS feed

35. YouTube background image 1450x1200
To the left side you have 250px

36. Optimize your Description
Use http://www.yoursite.com as the very first piece
Use keyword rich descriptions and tags

37. Connect to your Social Media
http://youtube.com/rss/user/YOURCHANNEL/videos.rss

38. Other uses for video

39. Other uses for video
• Create a video section on your site

40. Other uses for video
• Create a video section on your site
• Chop up your videos for weekly podcasts

41. Other uses for video
• Create a video section on your site
• Chop up your videos for weekly podcasts
• If you have a book on Amazon, you can add a
video to the publisher page

42. Other uses for video
• Create a video section on your site
• Chop up your videos for weekly podcasts
• If you have a book on Amazon, you can add a
video to the publisher page
• Post videos on Linkedin

43. Other uses for video
• Create a video section on your site
• Chop up your videos for weekly podcasts
• If you have a book on Amazon, you can add a
video to the publisher page
• Post videos on Linkedin
• Use video on your Facebook business page

44. Books and Articles

45. Books and Articles
• If you have a book, you can make it work for
you

46. Books and Articles
• If you have a book, you can make it work for
you
• Chop it up into blog posts, articles and tweets

47. Books and Articles
• If you have a book, you can make it work for
you
• Chop it up into blog posts, articles and tweets
• Submit to directories like ezine articles

48. Books and Articles
• If you have a book, you can make it work for
you
• Chop it up into blog posts, articles and tweets
• Submit to directories like ezine articles
• Use the RSS feed from your site to push this
content out to Twitter, Facebook and Linkedin

49. Audios

50. Audios
• If you have a video, you can also have an
audio

51. Audios
• If you have a video, you can also have an
audio
• A 60 minute audio can be chopped into
multiple podcasts

52. Audios
• If you have a video, you can also have an
audio
• A 60 minute audio can be chopped into
multiple podcasts
• Smaller pieces of the audio can also be
dropped into your site to illustrate points

53. Connecting your pipes

54. Social media and RSS feeds

55. Social media and RSS feeds
• Real Simple Syndication or RSS
feeds push your content out to
the world

56. Social media and RSS feeds
• Real Simple Syndication or RSS
feeds push your content out to
the world
• Post once to your blog or
YouTube account and have
content appear on Facebook,
Linkedin and Twitter.

57. Feeds to know
Youtube:
http://youtube.com/rss/user/YOURCHANNEL/videos.rss
Twitter:
api.twitter.com/1/statuses/user_timeline.rss?screen_name=YourName

58. Facebook

59. Facebook
• Create a business page and move folks from your
personal account

60. Facebook
• Create a business page and move folks from your
personal account
• Use Facebook apps to spruce up your page

61. Facebook
• Create a business page and move folks from your
personal account
• Use Facebook apps to spruce up your page
• RSS Graffiti will take your blog, Twitter and
YouTube feeds and make sure it goes out to your
fans.

62. Facebook
• Create a business page and move folks from your
personal account
• Use Facebook apps to spruce up your page
• RSS Graffiti will take your blog, Twitter and
YouTube feeds and make sure it goes out to your
fans.
• Custom landing page (Constant Contact)

63. • Customize your
business page
with a Welcome
page for non-
fans.
• Include a video
• A call to action to
Like

65. • Connect your Twitter and Blog feeds to your
personal account

66. • Connect your Twitter and Blog feeds to your
personal account
• Create a business page and fill out the
complete profile

67. Twitter

68. How to use Twitter

69. How to use Twitter
• Automatically feed from your RSS feeds (blog, newsletter,
YouTube)

70. How to use Twitter
• Automatically feed from your RSS feeds (blog, newsletter,
YouTube)
• Automatically update LinkedIn and Facebook

71. How to use Twitter
• Automatically feed from your RSS feeds (blog, newsletter,
YouTube)
• Automatically update LinkedIn and Facebook
• Follow thought leaders in your industry

72. How to use Twitter
• Automatically feed from your RSS feeds (blog, newsletter,
YouTube)
• Automatically update LinkedIn and Facebook
• Follow thought leaders in your industry
• Follow clients

73. How to use Twitter
• Automatically feed from your RSS feeds (blog, newsletter,
YouTube)
• Automatically update LinkedIn and Facebook
• Follow thought leaders in your industry
• Follow clients
• Follow potential clients

74. How to use Twitter
• Automatically feed from your RSS feeds (blog, newsletter,
YouTube)
• Automatically update LinkedIn and Facebook
• Follow thought leaders in your industry
• Follow clients
• Follow potential clients
• Use hastags to target your message

75. Twitter background
Image size 1600x1200
On the left you have 250px

76. Connect your site

77. Social media buttons

78. Social media buttons
• Facebook, Linkedin, Twitter and Google+ all have
provide simple code snippets to place buttons on
your site.

79. Social media buttons
• Facebook, Linkedin, Twitter and Google+ all have
provide simple code snippets to place buttons on
your site.
• The most important is NOT Facebook

80. Social media buttons
• Facebook, Linkedin, Twitter and Google+ all have
provide simple code snippets to place buttons on
your site.
• The most important is NOT Facebook
• LinkedIn is where your clients are

81. Social media buttons
• Facebook, Linkedin, Twitter and Google+ all have
provide simple code snippets to place buttons on
your site.
• The most important is NOT Facebook
• LinkedIn is where your clients are
• If you are using Wordpress or Joomla there are
simple plugins to do this

82. My mom doesn't care about speakers

83. My mom doesn't care about speakers
• Just because you can
doesn't mean you
have to.

84. My mom doesn't care about speakers
• Just because you can
doesn't mean you
have to.
• Clients want to know
that YOU know about
Facebook, Twitter et
al.

85. Facebook comments

86. Facebook comments
• Reduces spam

87. Facebook comments
• Reduces spam
• Takes the conversation out of your blog

88. Facebook comments
• Reduces spam
• Takes the conversation out of your blog
• Makes it easy for people to comment

89. LinkedIn Share

90. LinkedIn Share
• Gives visitors the ability to share your
content with individuals or whole
groups they belong to

91. LinkedIn Share
• Gives visitors the ability to share your
content with individuals or whole
groups they belong to
• Brings your content to where decision
makers are

92. LinkedIn Share
• Gives visitors the ability to share your
content with individuals or whole
groups they belong to
• Brings your content to where decision
makers are
• Most of my business comes from
Linkedin

93. Feedburner

95. • Feedburner creates a clean RSS feed

96. • Feedburner creates a clean RSS feed
• Allows for email subscriptions to your blog

97. • Feedburner creates a clean RSS feed
• Allows for email subscriptions to your blog
• Automatically notifies directories when you update
content

98. • Feedburner creates a clean RSS feed
• Allows for email subscriptions to your blog
• Automatically notifies directories when you update
content
• Works with ANY RSS feed - Twitter, YouTube, Podcasts,
newsletter

99. • Feedburner creates a clean RSS feed
• Allows for email subscriptions to your blog
• Automatically notifies directories when you update
content
• Works with ANY RSS feed - Twitter, YouTube, Podcasts,
newsletter
• Republishes your feed anywhere you want

101. • I've not found it useful
because you need to
manage it separately
from other social media
• It counts toward SEO, so
set up an account
• Another way to let
Google know you're out
there

102. Mobile Apps

103. App-ify your content

104. App-ify your content
• joemobi.com
• Create an app from ANY Wordpress site
• Creates native apps for Android,
Blackberrys and the Playbook. iOS is
coming soon.
• App is available on your site and
submit it to Android Market and BB
App World

105. A few SEO tips

106. A few SEO tips
• Create an xml-sitemap and submit it to all the
search engines.

107. A few SEO tips
• Create an xml-sitemap and submit it to all the
search engines.
• Start a Google Webmaster account

108. A few SEO tips
• Create an xml-sitemap and submit it to all the
search engines.
• Start a Google Webmaster account
• Have unique page titles and descriptions

109. A few SEO tips
• Create an xml-sitemap and submit it to all the
search engines.
• Start a Google Webmaster account
• Have unique page titles and descriptions
• Have a privacy statement

110. A few SEO tips
• Create an xml-sitemap and submit it to all the
search engines.
• Start a Google Webmaster account
• Have unique page titles and descriptions
• Have a privacy statement
• Update your copyright

111. Let's Connect
• www.shortcircuitmedia.com/CapsToronto
• www.facebook.com/shortcircuitmedia.com
• www.Twitter.com/AidanCrawford
• www.Linkedin.com/aidancrawford