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Social
 Media
demystified



      part one
conversations are simple
people are not
foreseen
    behavior?
75 million blogs and climbing
   More mobile phones than TV sets
         1.3 billion Internet users
  3.3 billion active mobile subscribers
 Canadian broadband users online more
 hours monthly than any other country
 Over 5.9 million canadians on MySpace
18% of advertising generates positive ROI
  Texting is the most widely used data
        application on the planet
           2 billion users of SMS
    800 million active users of email
Up to 85% of Koreans belong to Cyworld
   Majority of youth expect two-way
     relationships from their brands
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)
Social Media Demystified (part one)

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Social Media Demystified (part one)

  • 4. foreseen behavior?
  • 5. 75 million blogs and climbing More mobile phones than TV sets 1.3 billion Internet users 3.3 billion active mobile subscribers Canadian broadband users online more hours monthly than any other country Over 5.9 million canadians on MySpace 18% of advertising generates positive ROI Texting is the most widely used data application on the planet 2 billion users of SMS 800 million active users of email Up to 85% of Koreans belong to Cyworld Majority of youth expect two-way relationships from their brands