The document provides 7 steps to rank videos on the first page of search results: 1) Upload videos directly to YouTube, 2) Embed the video on your website, 3) Embed videos on pages with descriptive text, 4) Create a video sitemap, 5) Focus on long-tail keywords, 6) Create a YouTube channel, 7) Build backlinks to your video. Following these steps, particularly adding descriptive text and building quality backlinks, can help videos outrank websites in search results.
1. orangecat.com/...integrati.com.au/f.....www.mattbacak.com....www.vaclassroom.com
...kolagenetics.com...www.optimizepress.com
Donât you ever wish there was a way to land on the first page of search results
that didnât involve the back-breaking work of traditional SEO?
Well, ever since Google started giving more and more attention to its blended
results, you have had an incredible opportunity to jump to the first page of
results by creating video content.
Studies have shown that videos were over 50 times more likely to appear on the
first page of search results as part of the blended results.
The bad news is that this pushes down web pagesâthe good news is if you jump on
the advantage that videos give you in appearing on the first page then you can
get a distinct advantage over your competition.
But you have to do more than just create, edit and upload. There are some very
specific stepsâ
Step #1: Upload videos directly to YouTube
So, while it wonât guarantee first-page results, you can be certain that Google
will index your video if you upload it to YouTube.
The only problem is this wonât accomplish your SEO goal of driving clicks to
your site since anyone who clicks on a result on YouTube will get sent to
YouTube and not your site.
Now, this just wonât be a successful SEO strategyâso thatâs not the only thing
you should do.
Step #2: Embed the video onto your website
What you have to do is embed the video on your site like SEOmoz doesâ
By embedding videos onto your website it will help get the videos more views.
This is important because Google algorithms want to know how many times a video
on YouTube has been watchedâ
The views on the video on your site will get included in that tally. Keep in
mind; almost all of the videos that Google show on its blended searches are from
YouTube.
There are exceptions, however:
Step #3: Embed videos on pages with text
To help search engines like Google get a better understanding of what the
content is all about, make sure you are putting copy on the page.
There are two simple ways of doing that.
One, write an introduction to the video that goes before the embedded video:
2. The other strategy is to put the transcript on the page, too:
You can insert the transcript under the video.
You can get the transcript by using a service like SpeechPad. You are also going
to use the transcript on YouTube, so save the transcript as a txt file.
Step #4: Create a video sitemap
You donât need strict video content to get indexed. Google recognizes a lot of
other formats as video like slide shows, screen capture and Power Point
presentations that are animated.
The issue is, Google doesnât see your video content, which means it searches for
other ways to determine what your video is all about. Thatâs where video SEO
comes inâ
Traditionally, Google reads a page of content to figure out how to index it. But
Google, though it is trying, canât fully read Flash, so the content in the video
remains invisible to their spiders. That means you need to submit your video to
Google using a Video Sitemap found at their Webmaster Tools site.
Here is an example:
Step #5: Focus on long tail keywords
The video title is important. It is what Google is most interested in when it
comes to the term that is being used for a search. In other words, the title and
search term needs to match your video title.
In the above search I typed in âhow to buy an iPad.â The title influences the
search rankings, as well as the description tag so make sure you fill those in
as well.
And just like normal SEO, itâs much easier to rank videos for long tail
keywords, so focus on thehm instead of going after generic keywords like âcredit
cardsâ.
Here are some examples of keywords I could go after with my Quick Sprout Traffic
System video:
Traffic System
Quick Sprout Traffic System
SEO Training
Online marketing training
Once you figure out the keywords you want to rank for, make sure you video title
and descriptions match them, as it will be very difficult to rank them if they
donât.
Step #6: Create a YouTube channel
If you donât already have one, create a YouTube channelâ andmake sure you create
a channel name that is related to your industry. You can even go as far as
creating a channel name that has your keyword in it.
In the example above you might say âSEO Training and Marketing.â Not many names
will be available, so this will take some time. And donât forget that there is a
character limit to the channel name, which seems to be about 30.
3. The fastest way to get the keyword loaded copy is to upload the transcript to
YouTube. The procedure is pretty straight forwardâyou just upload it like it was
a caption:
The reason this is important is because all of your keywords are in that
transcript, which then gets indexed by Google
Enter the keyword in the title, description and keyword tag, and now start
building links to it.
Step #7: Build backlinks to your video
If you want to build links to your video I recommend that you follow these 10
advanced techniques of getting authority links and these link-building tactics.
If you want to be lazy about your link building, you could use Fivver.
Fivver is a site where people will do just about anything for $5, like dance in
spandex and sing happy birthday messages.
But thatâs not what you need!
What you need is to look for the Fivver profile âsocial_bookmarkâ.
Once you give him the keyword and URL and pay him $5, heâll get backlinks to
your YouTube video.
In about a week heâll be finished, even giving you a report with all of the
links.
The amount of time that it takes for your video to actually rank, however, may
take anywhere from a week to three weeks after the back links have been added.
So in total you could be ranking in one month, but you probably wonât rank as
high as you would like as the links that youâll get from Fiverr wonât be as high
in quality. Which is why I recommend that you ideally try to build them
manually.
Conclusion
One advantage you have with videos over conventional SEO is that it is easier to
get a YouTube video to rank on page 1 than it is to rank a website.
What that means is you can compete for rankings with well-established sites if
you have optimized your videos correctly, giving you equal footing with the
competition.
Googleâs algorithm to find and index videos will only get better over timeâand
the competition for these results will obviously get more competitive, which
means first page ranking will get tougher. So if you havenât created a video
yet, you better hurry up.
What other SEO tactics do you use to rank videos on the first page of search
results?