A run-through of the fundamental design issues to consider when building a newsletter, whether it's for print or Web.

1. Newsletter Design Basics What You Need to Know for Print & Web Layout

2. Rule #1 cOnSIsteNcyMAtTers

3. Don’t Start with This One Week:

4. And Go with This Next Week:

5. Rule #2 Use the Right Tools

6. Right Tool = $$$ + +

8. Can be Expensive

9. You Lose Some Control

10. Designer Must Learn Your StylePROS High Quality Material No Equipment Expenses Designs Template to Reuse

12. Equipment Costs

13. Experience Costs

14. Staff Time OccupiedPROS You Know Your Company Make Changes for Free Can do Coordinated Pieces

15. Best Case: Adobe Creative Suite

16. Not Bad: Adobe InDesign

17. Good Enough: MS Office Publisher

18. Rule #3 Know the Fundamentals Color Layout Typography

20. Learn Your Color Wheel

21. Good

22. Not So Good

24. Bad Layout Misaligned logo Too many boxes Not a good use of Color Inconsistent headline placement Lack of direction

25. Good Layout Nice logo Solid left-side TOB Good font for headline Plenty of space for story Large, appropriate image

26. Make the Most of Typography

27. What to Keep in Mind: Keep enough space between letters and lines (leading & kerning) Use consistent formatting throughout Use fonts appropriate to the audience No more comic sans

28. Bad Typography

29. Better Typography

30. Rule #4 Know Your Audience

31. What to Consider: Age Education Profession/Career Gender Income Hobbies

32. What Does the Audience Share?

34. What about the Web?

35. It’s the same thing!

37. Any Questions?