Let's face it - sales technology is fun to talk about. Never before has sales been more technology-enabled than now. As the Funnelholic, we love talking sales tech which is why we HAD to have Matt Heinz, President of Heinz Marketing, lead the sales technology webinar. Matt is an analyst, an end user, and a consultant who seen it all and tried it all. He is always trying to find the tools that are not only cool (of course), but deliver real value, real efficiencies, and real ROI to sales people. He is also one of the most entertaining, engaging presenters in the world. In other words, you can't ask for more.

1. The 15 “Must Have” Sales Technologies
Matt Heinz
President, Heinz Marketing Inc
matt@heinzmarketing.com @heinzmarketing

2. Housekeeping
• Copy of this deck
• Offers for you
– Successful Selling
– The Modern Marketer’s Field Guide
– Content Marketing Best Practices Guide
• Send me an email with what you want…
– matt@heinzmarketing.com
– It’s that simple…

3. How to define “must have”
• Measurable before/after results
• Adoption across your sales organization
• Accessible to sales teams of all types &
sizes

4. Disclosures & disclaimers
• I personally use several of these
• Many of these represent not just a
company but a genre of technology
• Plan to test a lot of stuff first to determine
the right tools and mix for your sales
organization

5. Prospect Engagement Funnel
Bottom of Funnel
Opportunity Management
& Pricing/Closing Support
Middle of Funnel
Lead Management, Qualification, Scoring &
Nurturing
Top of Funnel
Lead Generation, Buying Signal Identification
Network-exclusive access to content
Value-added special offers
Discovery events
White papers, top ten tips, etc.
Testimonials, Success Stories
Profile-Specific Messages
New product/service offers
Referral & Tell-a-Friend Offers
Network / Community Invites
New Opportunity Alerts
1:1 with Existing Customer
In-Market Events
Next Step Accelerator IdeasCustomer Targets (based on persona profiles)

6. Top of Funnel
1. LinkedIn Sales Navigator
2. Salesloft
3. Socedo
4. ToutApp
5. Compile

7. LinkedIn Sales Navigator

8. Salesloft

9. Socedo

10. ToutApp

11. Compile

12. Middle of Funnel
1. Hootsuite
2. Tellwise
3. FactorLab
4. VisualizeROI
5. Charlie
6. Velocify or InsideSales.com

13. Hootsuite

14. Tellwise

15. FactorLab

16. VisualizeROI

17. Charlie

18. Velocify/InsideSales.com

19. Bottom of Funnel
1. Qvidian
2. Apptus
3. Hoopla

20. Qvidian

21. Apptus

22. Hoopla

23. Don’t forget…
matt@heinzmarketing.com

24. Thank you!
Matt Heinz
@heinzmarketing
matt@heinzmarketing.com
877-291-0006