A quick 10 minute presentation I gave as an introduction to psychology in design. Why it matters and what drives us to make decisions online.

1. Psychology in Design
Hypnotoad wants you to click here

2. People == Systems

4. •Old brain
•Developed first, wants to survive.
•Mid brain
•Processes emotion, wants to feel.
•New brain
•Separates us from the rest of the animal
kingdom.

5. Why do your best ideas
always come to you in
the shower?

6. Automatic cognitive processes are internal
automations that help us navigate a multifaceted
and complex environment by slicing it into easily
digestible bites. They can thus free our very
limited-capacity consciousness from many
burdens.
!
- Ran R. Hassin
The New Unconscious
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7. Citation needed.

8. Quadrant Test

9. •Never in the same square twice in a row.
•The location of the third X was dependent
on the location of the second.
•The location of the fourth X was dependent
on the location of the first.
•The X never appeared in the top right
unless it had appeared in the other three
first.

10. CHAOS

11. Why does it matter?

12. We like to think we make our decisions based
on careful thought, but most of our decision and
actions come from our unconscious.
!
The unconscious is smart, efficient, and fast. We
couldn’t survive without it.
!
- Susan M. Weinschenk, Ph.D.
Author of Neuro Web Design
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13. Products that “speak”
to all three brains are
the most effective.
“
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14. •Old brain
•Developed first, wants to survive.
•Mid brain
•Processes emotion, wants to feel.
•New brain
•Separates us from the rest of the animal
kingdom.

15. Teach me your
secrets?

17. Talking to the old Brain
$1000

18. Talking to the old Brain
$89.95 $9.95

19. If you want more...

20. Further reading