Content marketing has been proven to increase traffic and sales. this info-graphic gives you ideas to help you create motivating and inspirational content.

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70% of businesses are totally
lacking any calls to action!
Influence your page visitors to do
something “buy now”, “click here”,
“follow us on...” etc.
Use hierarchy, color and
imagery to grab attention
Great for promoting sales,
events, offers and any other
exclusive content
Use imagery that reflects your
brand’s unique selling point
Capture your brand’s values and
‘essence’ via imagery, color,
composition etc.
Using detailed and branded
images can help you gain 67%
more audience attention
Great for promoting sales, events,
offers and any other exclusive content
Design your data
to reflect your brand
40% of people respond to
(and understand) visual information
better than plain text
Can communicate important facts
and figures to audiences much
more quickly
Can be maps, charts,
graphs, diagrams etc.
Give your brand a literal
voice and sound
64% of consumers are more
inclined to buy products
online after watching a video
Only 09% of U.S. small
businesses actively create
video content
Mix up your range
of content with videos
Can be recipes, tutorials,
“life hacks” or anything in between
Use visuals to get attention,
encourage shares, and make it
all seem achievable
Show off interesting ways
to use your product
Helps to construct a wise and
intelligent tone for your brand
Use screenshot to tease an
article or show off features
of your site/program
Annotate your screenshots
for even more clarity
Use screenshots to proudly
show off some positive
customer reviews
88% of people read reviews
to determine a business quality
Ask your consumers questions to
spark conversation and engagement
Helps break the barriers between
businesses and consumers
Keep your questions open
- What motivates you?
- What’s your favorite thing
about summer?
Presenting your question as an
Image will encourage sharing of
your content
Infographics are liked and shared
3x more that any other piece
of visual content
Makes lots of information a lot
easier to follow
Compress a lot of information
into one medium
Businesses that use infographics
report 12% higher profit that
those who don’t
Eye-Catching Photographs
#01
Show the‘behind the scenes’
of your brand
Put a face to your brand
Show off your product in action
93% of people say images
are the #1 deciding factor
when buying products
Strong Calls to Action#03
Inspiring Quote Cards #02
Use your brand’s font, colors, and
general look when creating quote cards
Very easy and fast to create
Quote cards are easy to share over
a variety of social platforms
Use quotes that reflect
your brand values
Branded Images #04
Interesting Data Visualizations
#05
Engaging Videos #06
Tips, Tricks and How-To’s
#07
Informative Screenshots #08
Thought-Provoking Questions
#09
Infographics #10
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A
Types of Content
You Should Be Creating
(but probably aren’t)