James mitchell cloud is traded as a commodity - cloud camplondon 24.12.12
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James mitchell cloud is traded as a commodity - cloud camplondon 24.12.12
- 1. Cloud Broker-Dealers Dr James Mitchell @strategicblue
- 2. A cloud broker-dealer? Buys from the Cloud …Sells to the Cloud Provider on terms to suit User on terms to suit the Provider… the User • Pay sooner • Pay later • Highest price • Lowest price • Long-term deals • Short-term deals • Pay for capacity • Pay for usage • Firm commitment • No commitment • Weak SLA • Strong SLA • Nothing unusual • Non-standard requests A cloud broker-dealer is someone you can negotiate with on price, payment term and commitment period
- 3. Reason to sell through Broker- Dealer • Sell long-term block usage • Get paid upfront Cloud Capacity • Extra sales channel Cloud Providers offer big discounts for big blocks sold long-term Time (months)
- 4. Reasons to buy through Broker-Dealer • Avoid credit card • Extend payment terms • Pay in different currency • Future starting, fixed price deals Cloud Capacity • Multi-cloud invoicing • Never more expensive • Often a lot cheaper Cloud Providers offer big discounts for big blocks sold long-term Time (months)
- 6. Cloud Trading Screens…Work in Progress
- 7. Does Fungibility Matter? • There are 10 different regional US electricity markets • They each have different rules and standards. • Most customers in NY will be unhappy if you deliver power to them in California. BUT •There are some buyers who can accept power in a different region for the right price. •This has the effect of “coupling” the http://www.ferc.gov/market-oversight/mkt- markets – prices are more correlated electric/overview.asp where more buyers can use either market. Buyers routinely switching cloud providers based on pricing signals will lead to more rational cloud pricing
- 8. Electricity Prices in Different Markets • Standard Unit of Measure • Independently metered • Comparison becomes easy • Makes trading easier • Allows exchange trading • Promotes pricing transparency http://www.ferc.gov/market-oversight/mkt-electric/overview/elec-ovr-on-pk-elec-pr.pdf
- 9. Can we learn from Coal • Two lumps of coal are not the same, even if you use the same machine to dig them up. • Coal is traded based off the price for “standard coal” Source – The Australian Source – Argus Media
- 10. Questions? Dr James Mitchell CEO, Strategic Blue contact@strategic- blue.com www.strategic-blue.com @strategicblue