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Output Market
Existing Milk Marketing Channel
8 Barriers facing Producers

1.   Low volumes not interesting to formal sector
2.   Constant market price fluctuations
3.   Delayed payments – one week or more
4.   Lack of collection points in rural areas
5.   Lack of market information
6.   Unpredictable demand
7.   Lack of trust and dissatisfaction in traditional
     purchasing process
8.   Lack of buyer loyalty to producers
6 Barriers facing Processors

1.   Poor quality and quantity of milk
2.   Collectors are adulterating milk (adding
     water)
3.   Lack of trust in collectors and producers
4.   Competing with informal market on price
5.   Poor transport facilities in remote areas
6.   Lack of producer loyalty leads to
     underinvestment in production capacity
How has SDVC responded?
•    Promoted producer groups and input
     shops to improve productivity

•    Established village-level collection points

•    Trained milk collectors to reduce spoilage
     and maintain fair business policies

•    Facilitated matchmaking between
     processors and producers

•    Provided ongoing linkage support between
     producers, collectors and processors to
     build trust

•    Introduced digital fat testing system to
     improve transparency among stakeholders
Model Introduced by CARE to
overcome (DFT Model)
                                                      Village Level Fat Testing
                                 Milk
                                                      Point: Digital fat testing
                                                      facilities, farmers based
                                                      on milk fat content,
                                                      receipt issued to farmers
                                                      with their individual milk
                                Payment               fat reading, milk
                                                      aggregated in a locked
                                                      barrel




                                                      Milk Transporter: The
                                                      milk collector picks up the
                                                      locked barrel of
                                                      aggregated milk and
                                                      transports it to the chilling
                                                      plant. Milk transporter is
                                                      paid a wage by BRAC.

  BRAC Milk Chilling Plant: Digital fat testing
  facilities, increased supply of high quality milk
  and improved MIS systems.
How has SDVC integrated
    women into this vision and
    model?
•    Develop community-based collection
     system so that women can sell milk
     directly

•    Develop women entrepreneur as dairy
     collectors
THANK
S

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Improving Milk Marketing Channels and Overcoming Barriers for Smallholder Producers

  • 3. 8 Barriers facing Producers 1. Low volumes not interesting to formal sector 2. Constant market price fluctuations 3. Delayed payments – one week or more 4. Lack of collection points in rural areas 5. Lack of market information 6. Unpredictable demand 7. Lack of trust and dissatisfaction in traditional purchasing process 8. Lack of buyer loyalty to producers
  • 4. 6 Barriers facing Processors 1. Poor quality and quantity of milk 2. Collectors are adulterating milk (adding water) 3. Lack of trust in collectors and producers 4. Competing with informal market on price 5. Poor transport facilities in remote areas 6. Lack of producer loyalty leads to underinvestment in production capacity
  • 5. How has SDVC responded? • Promoted producer groups and input shops to improve productivity • Established village-level collection points • Trained milk collectors to reduce spoilage and maintain fair business policies • Facilitated matchmaking between processors and producers • Provided ongoing linkage support between producers, collectors and processors to build trust • Introduced digital fat testing system to improve transparency among stakeholders
  • 6. Model Introduced by CARE to overcome (DFT Model) Village Level Fat Testing Milk Point: Digital fat testing facilities, farmers based on milk fat content, receipt issued to farmers with their individual milk Payment fat reading, milk aggregated in a locked barrel Milk Transporter: The milk collector picks up the locked barrel of aggregated milk and transports it to the chilling plant. Milk transporter is paid a wage by BRAC. BRAC Milk Chilling Plant: Digital fat testing facilities, increased supply of high quality milk and improved MIS systems.
  • 7. How has SDVC integrated women into this vision and model? • Develop community-based collection system so that women can sell milk directly • Develop women entrepreneur as dairy collectors