The document discusses CARE's strategies for engaging the private sector. It outlines CARE's focus areas in Asia, including engaging workers, value chain distribution, and aggregation. It also discusses CARE's roles and responsibilities, innovation methodology, challenges engaging the private sector, and examples from CARE Vietnam. The overall aim is to contribute to CARE's impact goals through long-term partnerships with the private sector.

1. Developing and Applying
Private Sector Engagement Strategies
Mr. Tim Bishop, PSE Specialist, ARMU bishop@careinternational.org
Mr. Saif Mohammad Moinul Islam, CARE Bangladesh, saif@bd.care.org
Mr. Nguyen Thanh Viet, PSE Coordinator, CARE Vietnam, viet.nt@care.org.vn
Ms. Alexa Roscoe, PSE Advisor, CARE UK roscoe@careinternational.org
January 2013
© 2005, CARE USA. All rights reserved.

2. Questions to think about:
 What are the different motivations for engaging
with the private sector and how does this
influence CARE’s strategic approaches?
 What are the differences in engaging with
domestic or multi-national companies (MNCs)?
What are some strategies for leveraging
CARE’s global presence with both?
 How is this relevant to your country and
economic context?
© 2005, CARE USA. All rights reserved.

3. Asia Regional Programme Focus Areas
Introduction
Production Manufacturing Distribution
Value Chain Engaging Value Chain
Aggregation Workers Distribution
• Market access • Literacy/life skills • Informal/rural
Doing
• Ethical sourcing training economy product
business
• Smallholder • Better access to and service
with the
training healthcare/info distribution
poor…
• Job creation
• Meeting new • Labor productivity • Create innovations
… can create expectations • Social license to • Open new markets
financial from consumers operate • Identify and
performance • Mitigating • Security of remove investment
image risks operations risk
© 2005, CARE USA. All rights reserved.

4. Asia Regional Programme Focus Areas
1. Engaging Workers
Impact group: Why: How:
Low paid workers (especially in 1. CARE has a lot of • CARE as an
factories/migrants) who are also: experience in this area intermediary agency
• sole household income 2. Workplace responsibility is • Build capacity of local
earners a core CSR issue for Community Based
• under pressure to support MNCs Organisations
families 3. Private sector approaching • and/or deliver training
• operating in workplaces CARE to deliver • Facilitate relationships
where conditions do not interventions, and also to with MNCs
necessarily conform to advance their own
industry standards understanding
More emphasis needed on:
• Placing women at the centre of their destiny, addressing rights of impact populations, and
more purposefully engaging with companies about their business practices
• Rigorous measurement for worker engagement outcomes
• Shaping future programme initiatives around this area
• Identifying new and managing existing partnerships with MNCs
• Advocacy: use tea plantations exp.(Sri Lanka) as critical pilot to guide future CARE initiatives
© 2005, CARE USA. All rights reserved.

5. Asia Regional Programme Focus Areas
2. Value Chain Distribution and 3. Aggregation
Impact Group: Why: How (Agriculture example):
• Small scale 1. Close gap between • Support small-holder farmers to
producers (focus producers/consumers and increase yields/secure consistent
within this on various representations/ & appropriate pricing for products
agriculture) levels of private sector • Invest in new agricultural
• Bottom of the 2. CARE’s experience of techniques and methods
Pyramid (BoP) regional value chains (VCs) • Improve access to market
consumers and includes: JITA launch, market information and knowledge
producers access and capacity building • Influence purchasing practices of
support for small-scale PS actors in these supply chains
producers in • Help companies establish more
Bangladesh, India, Sri inclusive distribution channels for
Lanka, Vietnam, Nepal and local communities
Indonesia
Going forward: Market Engagement Community of Practice
• Key platform from which CARE’s regional market engagement/VC programming can develop
• Accelerate our own internal learning cycle
• Make it easier to access and apply lessons from across CARE
• Ultimately improve our project and programming impact
© 2005, CARE USA. All rights reserved.

6. Communications: Outreach
The list of offers that CARE has for different stakeholders, can
The CARE Package be merged with the categories of the funnel model, to help
• A catalogue of ideas + ensure outreach and ultimately engagement success for CARE.
investment ready biz plans
• Flexible presence
• Specific explanation of our
speaking at events;  CARE
Awareness posting editorials in
added value, in PS language appropriate sector media  MNCs
• Impressive entrepreneurs of
case study development;
 National companies
our own Familiarity
project visits  Governments
• Prepared to put our own “skin
in the game” (resources) value propositions;  Impact Investors
 Local NGO’s
•
• Deep market knowledge Consideration proposal; engagement
• Knowledge of investor with senior CARE  Land Owners/
mindset + priorities regional programming; Entrepreneurs
• Context analysis learning workshops with
• Telling the story
Engagement
partners; joint platform at
 Workers
• Innovative, particularly external events  Producers
around the social dimensions measurement and  Consumers
• Globally consistent in our Commitment
evaluation; proof of ROI
message and outputs
• Ability to go to scale
We must seek out orgs and partners with whom
there are the greatest possibilities of programme
impact including: MNCs, academic partners, impact
investors, governments, think tanks + local NGOs
© 2005, CARE USA. All rights reserved.

7. Roles and Responsibilities
Role of Asia Private Sector Hub
• Small leadership group representing cross regional
views, experiences, and mandates.
• Responsible for advancing PSE work at regional level, in line with the
regional Business Plan.
• Aggregator of CARE’s country based PSE, and has the convening power
and mandate to share ideas with other regions and globally.
• Promote CARE’s leadership position externally.
• Source innovative funding opportunities for PSE.
Role of Regional Network
• Wider group for managing and implementing individual
PSE programmes and partnerships
• Share learning and experiences regularly
• Provide technical and capacity inputs for each other
• CARE “entrepreneurs” who innovate and evolve our PSE work
• Profile CARE externally at a country level
© 2005, CARE USA. All rights reserved.

8. CARE Bangladesh:
How can CARE Strategically Engage with the PS?
Eco System & Enabling
ADVOCACY, RESEARCH, & EVIDENCE BASE
Environment
Methodology
•Core business
Private Sector •Social Investment
Sourcing and Distribution and Workforce
Market Access Access to Resources Empowerment
ICT for Development
INNOVATION
Financial Inclusion
Micro Insurance
Youth Entrepreneurship

9. Scale and Lessons Learned
Impact
Measurement
& Learning
4. Relationship
building and
communication
2. Conceptualize 5. Innovations
and design management and
3. Initial contacts
scale up
and validation
1. Research, mine and
map

10. PSE Team’s Thematic Structure
Senior
PRIVATE Management
SECTOR
ENGAGEMENT
CO
DESIGN RELATIONSHIPS INNOVATION
Impact Vision
LEARNING

11. CARE INTERNATIONAL IN VIET NAM
PSE Strategy Overview
© 2002, CARE USA. All rights reserved.

12. Ethnic Minorities
People
Women affected
Empowerment By
Socially Natural
Marginalized Disasters
People* and Climate
Change

13. PSE Goal
To contribute to CVN’s Impact Goals through long term proactive partnerships
with the private sector
No of Strategic partnerships
Proportion of funding from the PS increased
To establish long term proactive
To develop CVN’s capacity to influence
partnerships with the private sector
contributing to achieving the impact goals and engage with the private sector
1. Organizational development
1. Sector Research 2. Protocols and Processes
2. Value Mapping 3. Knowledge Management
3. Communication and Engagement 4. Organizational learning and sharing
Plan 5. Technical Capacity.
13
© 2005, CARE USA. All rights reserved.

14. What have been done ?
 Corporate Database
 Marketing materials
 Meetings and networking events
 Field trips for learning and matching program activities
and PSE opportunities
 Prioritizing ending projects for concept notes and
communications with companies
 Draft PSE Strategy ongoing
 CWP for FY2013
© 2005, CARE USA. All rights reserved.

15. Our challenges
 It takes time to test the strategy and approach
 We need a clear reporting line
 We need strong collaboration and technical
support from program team
 PSE technical capacity
 “Money talks”
 Resources
© 2005, CARE USA. All rights reserved.

16. Interested in engaging more?
PSE Procedures
• Coordination
• Due diligence
Market Engagement
Community of Practice-
join us now:
http://www.linkedin.com/gr
oups/CARE-Market-
Engagement-Community-
Practice-4318753/about
© 2005, CARE USA. All rights reserved.

17. Questions?
© 2005, CARE USA. All rights reserved.