This presentation is about how to best utilize LinkedIn and how it relates to growing your business. The topics covered include: 1. LinkedIn for business - an overview 2. Effectively building out your profile 3. Tools to increase your credibility 4. Optimizing your profile 5. Growing your network Presented by :Courtney Pemberton, Business Development Associate at Schipul - The Web Marketing Company

1. Using LinkedIn Like a Pro…
To Grow your Business
Courtney Pemberton
Schipul – The Web Marketing Company
cpemberton@schipul.com
flickr.com/photos/coletivomambembe/4305859251 281.497.6567 x537

2. Thank you for joining me today!
• Business Development Professional at
Schipul – The Web Marketing Company
• Connect with me -
linkedin.com/in/cpembyrun
• Tweet me - @cpembyrun

3. Today we will talk about
• LinkedIn for business development – an
overview
• Building out your profile
• Tools for increased “cred”
• Optimizing your profile
• Growing your network
• Additional Resources

4. An Overview

5. 147 Million Members
slideshare.net/amover/linkedin-demographics-statistics-jan-2012

6. LinkedIn Statistics
• 147 Million Members
• 45% Growth in 2011
• 58% Male
• Top Job Functions –
Entrepreneurship, Sales, Operations
• 39% LinkedIn members are
Manager, Director, Owner, Chief
Officer, or Vice President - a.k.a.
Decision Makers
• 40% in the US

7. What‟s the Point?
• Increase Visibility – be the answer they are looking for and
„the guy‟ that shows up in every search
• Grow connections – find people and allow them to easily
find you
• Due diligence & Research – better understand your prospect
even before the first contact; find commonalities and
establish rapport
• Passive communication – Low pressure „keep in touch‟ tool

8. What‟s the Goal?
To Grow Your Business
flickr.com/photos/andresrueda/3477537829

10. Getting the Most out of your
Dashboard
Snapshot of real-time
business trends, news
and connections

11. Top Headlines
Personalize your news
based on your
industry and interests

12. Updates from Connections
Share valuable industry
information and drive more
traffic to your website.

13. People You May Know
[My Favorite]
Easiest way to
constantly build your
network

14. Build Out Your Profile

15. People want to work with
people they like. Period.

16. Profile picture
Does your photo reflect who you
are as a professional?

17. Make the most of your headline
• Pick the most important keywords first
• Focus on your niche
• Don‟t be vague

18. Introduce your Personality – You
are a real person!
I am a light hearted, sometimes
goofy business development
professional who takes a
genuine interest in providing the
right answer to a client‟s need.
A little side note, I am
guilty of overly obsessing
about the Dallas
Cowboys, which is my
second occupation

19. Words to Avoid
http://blog.linkedin.com/2011/12/13/buzzwords-redux/buzzwords_final_usa_02-2/trackback/

20. Cut Back on the Clutter
& Focus on your Goals

21. Groups – As Bumper Sticker

22. Take a step back
Take away all of the fluff
and see what is still left. Are
you clearly communicating
your goals and your unique
offerings?

23. Increase Your
Credibility

24. Ask for a Recommendation
• Make it personable
• Don‟t be afraid to
address the skill set you
would like highlighted
• Build the relationship - be
the first to send a
recommendation

25. Be the Answer
• Position yourself as an industry leader
– linkedin.com/answers
• Provide genuine answers – don‟t try
to sell your product

26. Gauge your audience with Polls
• Ask something
relevant to your
industry and
audience
• Ask thoughtful
questions that
showcase your
expertise
• Share your poll
across your other
social networks

27. LinkedIn Apps

28. LinkedIn Apps
Learn.linkedin.com/apps

29. Optimize Your Profile

30. Could I tell what you do?
[Can the search engines tell what you do?]

31. Implement Keywords in the Right
Places
Page Meta
Description

32. Fill out your profile completely
Keyword Opportunity

33. Update Frequently
• Keyword – rich status updates
• Link back to blog and/or website
• Try and post at least once/day

34. What‟s your URL?
linkedin.com/in/cpembyrun
vs
linkedin.com/pub/your-name/0/335/385

35. Grow your Network

36. Connect
• Utilize your existing
contacts
• Search by
Colleagues, Alumni and
People You May Know

37. Connect – Make it Personal
Impersonal - Bad Personal - Good

38. Join Groups of Interest
Don‟t forget to join
the conversation and
ask questions
Check out the “Groups You May Like”
for new connections and conversations

39. Don‟t forget your
connections

40. Advanced Search – Find the
people you want to do business
with

41. Get Introduced by your
Contacts
• Seek out the people you would like to do
business with – don‟t be scared
• Find the connection that is 2-3 degrees in
separation
• Send the message to the person who will
introduce you – BE CLEAR about why you
are asking for the introduction
• Don‟t forget – MAKE IT PERSONAL!

42. Take the Connection Offline
Local networking events are the
best way to turn LinkedIn from a
passive communication tool to
a successful new business tool!

43. Resources

44. Check out the LinkedIn Blogs

45. Make your Profile Interesting

46. Go Pro?

47. Go Mobile

48. Questions?
Courtney Pemberton
Business Development Associate
281.497.6567 x537
cpemberton@schipul.com
linkedin.com/in/cpembyrun
Schipul – The Web Marketing Company
www.schipul.com
Blog.schipul.com
Tendenci
www.tendenci.com
Blog.tendenci.com