How to Select the Best Content Management System for your Website
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With so many gadgets, gizmos and "things that sparkle" on the market these days, it's become quite difficult to determine what works best for your organization's website. It is important that you are investing in a website that meets your functionality needs and not just your aesthetic wants. Join us for this free online webinar to learn more about: 1. What is a CMS and why you shouldn't build a website without one 2. Which CMS is right for you? 3. Detailed look at individual CMS' - WordPress, Drupal and Tendenci 4. What questions you need to ask yourself when looking for the right CMS 5. What is a realistic budget for each CMS
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How to Select the Best Content Management System for your Website
- 1. Content Management Systems Which one is right for you? Courtney Pemberton Schipul – The Web Marketing Company cpemberton@schipul.com 281.497.6567 x537
- 2. Today we will talk about: • What is a CMS? • Why a CMS will change your life • What options are out there? – an overview of WordPress, Drupal and Tendenci • What questions do you need to ask yourself • What is a realistic budget
- 3. What is a CMS?
- 4. According to Wikipedia… • A content management system (CMS) is a system providing a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based. The procedures are designed to do the following: – Allow for a large number of people to contribute to and share stored data – Control access to data, based on user roles (defining which information users or user groups can view, edit, publish, etc.) – Aid in easy storage and retrieval of data – Control of data validity and compliance – Reduce repetitive duplicate input – Improve the ease of report writing – Improve communication between users
- 5. In other words… This guy is saving time
- 6. You don’t have to be one of these… Hi, we’re developers!
- 7. You don’t have to know this… <HTML>
- 8. And you won’t feel like this…
- 9. The WYSIWYG
- 10. So why invest in a CMS? • Let’s recap: – Saves you time – Easily update your website without having to be a developer or know html – It’s a collaborative effort because it’s so easy • But what else…
- 11. So why invest in a CMS? • “Ease of use changes behavior” – Dynamic and real – time content – Rich media – Search Engine Optimization • Position yourself as a thought leader
- 13. So why invest in a CMS? • “Ease of use changes behavior” – Dynamic and real – time content – Rich media – Search Engine Optimization • Position yourself as a thought leader
- 15. So why invest in a CMS? • “Ease of use changes behavior” – Dynamic and real – time content – Rich media – Search Engine Optimization • Position yourself as a thought leader
- 17. So why invest in a CMS? • “Ease of use changes behavior” – Dynamic and real – time content – Rich media – Search Engine Optimization • Position yourself as a thought leader
- 20. With over 1200 CMS options out there, we will just focus on 3 today…. 1. WordPress: Used for websites with basic content updates like posts, pages and basic categorization; easily integrated 2. Drupal: Necessary for custom functionality requirements and typically used for large, robust websites 3. Tendenci: Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available
- 21. Open-Source Options • WordPress and Drupal • Open – source: A main principle and practice of open-source software development is peer production by bartering and collaboration, with the end-product, source-material and documentation available at no cost to the public. - Wikipedia WordPress – 62.4% Drupal – 8.79% http://trends.builtwith.com/cms
- 22. WordPress • Used for websites with basic content updates like posts, pages and basic categorization; easily integrated
- 23. WordPress: Easy Install • GoDaddy’s One-click Install http://www.ehow.com/how_4791402_install-wordpress- godaddy-hosting-account.html
- 24. WordPress: Self sign-up • WordPress.com – Hosted by WordPress – Everything is taken care of: setup, upgrades, spam, backups, security, etc – Secure Dashboard – Content backed up automatically – Cannot upload a custom theme or modify the code – Can’t upload plugins • WordPress.org – Self-hosted – Upload themes and plugins – Complete control to change the code (technical skills recommended) – You are in charge of spam protection, upgrades and back-ups • More info: http://en.support.wordpress.com/com-vs-org/
- 25. WordPress: Easy Integration • Integrates with other softwares easily – Mail Chimp: http://wordpress.org/extend/plugins/mail chimp/ – Eventbrite: http://wordpress.org/extend/plugins/even tbrite-for-the-events-calendar/
- 26. WordPress: Blog and Website • Use WordPress to power your website and blog without having to setup two different websites www.stetsonassociates.com www.stetsonassociates.com/blog
- 27. WordPress: Templates • Thousands of template options out there, for example: – Themeforest – www.themeforest.net – Woothemes – www.woothemes.com
- 28. WordPress: Plug-ins • Extended functionality and access to over 18,000 plug-ins http://wordpress.org/extend/plugins/
- 31. Stores Rotator Shopping Cart Blog
- 32. Things to think about… • Limited customization to plug-ins • Installing plug-ins will require a developer at some point • Permission levels are limited • Open-source is free, if you have the skill set
- 33. Drupal • Necessary for custom functionality requirements and typically used for large, robust websites • Let’s talk legos…
- 34. Drupal: Powers LARGE sites
- 35. Drupal: Powers LARGE sites
- 36. Drupal: Powers LARGE sites
- 38. Drupal: Infinitely Customizable • Over 6,000 modules available – Gmap - http://drupal.org/project/gmap – CiviCRM - http://drupal.org/project/civicrm – Ubercart - http://drupal.org/project/ubercart – Drupal API – complete customization For example – IKEA Houston’s Shopping Cart www.ikeahouston.com
- 39. Drupal: Creative Content • Contextual Content www.lockebryan.com/our-team
- 40. Drupal: Permissions • Granular Workflows for viewing content • Organic groups fosters collaboration www.fairwaysupply.com
- 41. Drupal: Self Sign-up • Drupal Gardens www.drupalgardens.com
- 42. Things to think about… • Drupal configuration is not easy if you are a non-developer (not a good out-of-the- box solution) • Functionality may become unsupported because it is community-driven • Open-source is free, if you have the skill set
- 43. Tendenci • Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available
- 44. Tendenci: SAS • The goal of Software as a Service is to lower cost • Software that brings in more revenue for organizations • Hosted on the cloud (Amazon)
- 45. Tendenci: Out-of-the-box • Tendenci Core
- 46. Calendar Events [source of revenue] www.schipul.com/events
- 47. Job Board [source of revenue] www.prsahouston.org/jobs
- 50. Business Directories [source of revenue] www.houstontech.org/directories
- 52. Tendenci: Membership Management
- 53. Tendenci – Newsletter Integration • Campaign Monitor www.campaignmonitor.com
- 54. Tendenci: Plug-ins • Flexible framework allows for custom plug-ins at a competitive cost – Ex. Videos gallery – Ex. Staff – Ex. Before and After Photo Gallery
- 57. Before and After Photos www.austin-weston.com/before-after
- 58. Tendenci: Self Sign-up www.signup.tendenciapp.com
- 59. Things to think about… • Limited flexibility in hosting options – Higher security • Smaller community of developers
- 60. CMS Recap 1. WordPress: Used for websites with basic content updates like posts, pages and basic categorization; easily integrated 2. Drupal: Necessary for custom functionality requirements and typically used for large, robust websites 3. Tendenci: Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available
- 61. Budget • Budgets vary • Dependent on CMS • Dependent on complexity of your website • Ex. Schipul’s price range
- 62. Questions to ask 1. What do I want my website to do? It’s all about the functionality and complexity of your website 2. Where do you want your website hosted? 3. What is your timeline? 4. Who will be updating my website(s) and how many will need access? 5. What is your budget?
- 63. Resources • Wordpress.com • Wordpress.org • Drupal.org • Drupalgradens.com • Tendenci.com • Signup.tendenciapp.com
- 64. Thank you! Call Me! Courtney Pemberton Business Development Associate 281.497.6567 x537 cpemberton@schipul.com Schipul – The Web Marketing Company www.schipul.com Blog.schipul.com Tendenci www.tendenci.com Blog.tendenci.com
Editor's Notes
- Save time
- And because a CMS is so easy to update, you can have multiple administrators adding content
- Screen shots of WYSIWYG editors
- Point out the stories rotator
- Photos and videos easily embedded and dynamic
- May need more screen shots
- Articles published in real-time and fed to the homepage
- Multiple ways to showcase you as a thought leader
- Tell why we are only going to discuss three
- Let’s take a look at two of the most popular open-source options first – WP and Drupal – definition of open-sourceWhat is open-sourceYou can host it anywhere and there are no licensing fees that promotes free redistribution and access to an end product's design and implementation details. http://en.wikipedia.org/wiki/Open_source
- With the extended functionality, you can build much larger websites…
- White house had completely different needs that were custom that The Examiner
- Permissions – member only log-in