1. Can you make money with Social Media …
acquire new clients, earn more referrals, close deals?

2. Real Estate has always been Social Business

3. So Why Not Online?
Leverage the Speed and Reach of the Internet

4. The World is Changing
… and the internet makes it a smaller place

5. All your clients and prospects
are online and increasingly spending time on …

6. and if they are not using social media,
they are doing one thing online
for sure

7. So how do you convert online
connections into sales?
• CRE is about who you know, the more people you know the
more opportunities, the more opportunities, the more sales.
• Think Visibility and Credibility
• The Business Value of Social Media is the Connection.
• Search and Social Media are what is important and they’re
connected.
Discovery Engagement Relationship

8. People are Researching Everything Online

9. You are going to Googled
What will they find?

10. The Tenant Advisor Blog Visitors: September 2009 – July 2013
Let the Internet Cold Call for You
INBOUND MARKETING

11. Developing Your Personal Brand
Online and Social Media Strategy
• Becoming a Thought Leader with Content Marketing
- What and Where (Blog/Website)
- Your content should serve your audience not your company
• Expanding your Network with Social Platforms
- LinkedIn, Twitter, Facebook
- Be a human not a logo
• The Hub and Spoke Model
• The Secret Sauce

12. Content Marketing … what is it?
Content marketing is a marketing technique of creating and distributing
relevant and valuable content to attract, acquire, and engage a clearly
defined and understood target audience - with the objective of driving
profitable customer action.
• It is non-interruption marketing. Instead of pitching your products or
services, you are delivering information that makes your buyer more
intelligent.
• At the core of this content strategy is the belief that if we deliver
consistent, ongoing valuable information to buyers, they ultimately
reward us with their business and loyalty.
• In essence, it is communicating with our clients without selling, by
focusing your content on how you will solve the everyday pain points of
your customers.

13. Content Marketing
What Type of Content?
• Be a Thought Leader
• Stick to your Niche
• Latest Trends
• Client Challenges
• Market Information
• CRE & the Economy
• Highlight your Clients
• Not always CRE but Related
Where do you post Content?
• Website
• Blog
• LinkedIn
• Facebook Page
• Twitter
• YouTube
• Instagram

14. Twitter
Twitter isn’t as mainstream, but the business and CRE
community is rapidly adopting Twitter.

15. Who doesn’t have a facebook page? … so what if they are not using it for business!

17. Every CRE Professional should have an LinkedIn Profile,
it’s a business social network

18. LinkedIn: How do you stand out?
Share quality content related to your niche and not just CRE
Post updates to your newsfeed and participate in groups.

19. … Everyone likes photos
and you carry a camera around with you all day

20. ….. and video

21. What and how often you post matters
• Your content should serve your
audience not your company.
• Volume and speed trump perfection
and polish.
• Purchasing decisions these days begin
with a keyword search. Will your
topic or you be found?

22. The Hub and Spoke Model
House your content in a central place website/blog and
distribute to your various social networks

23. CRE Business (B2B) Doesn’t Occur Online
The Secret Sauce
Online is another place to start a conversation ……
just like a traditional networking venue
Convert your online connections into face-to-face meetings
Meet, Connect, Repeat