This document outlines a plan for Pinkerton Academy students to sell 144 stainless steel water bottles to raise money. It calculates the costs of producing the bottles at $1,086.51 plus $114 shipping for a total of $1,200.51. With a selling price of $19.99 per bottle, the students would earn a 65% profit margin and break even after selling 60 bottles. Their projected profit from selling the remaining 84 bottles is $1,679.16, which would be donated to charity. A marketing plan is proposed to promote the bottle sale through social media and at school athletic events.

1. PINKERTON’S STYLISH STAINLESS
WATER BOTTLES
Pinkerton Academy
Go PA!
2010-2011
By: Elizabeth Couto

2. •Amsterdam Printing
166 Wallins Corners Road
Amsterdam, New York 12010
•Call:1-800-203-9917
•E-mail: customerservice@amsterdamprinting.com
VENDOR:
Amsterdam Printing
http://www.amsterdamprinting.com/Default.aspx?FocusId=customersupport.htm

3. # OF ITEMS - 144
COST FOR TOTAL NUMBER
OF ITEMS - 1,086.51
PLUS SHIPPING - + 114.00
MERCHANDISE - 1,200.51
COST OF MERCHANDISE DIVIDED
BY / NUMBER OF ITEMS = 7.55
PLANNING TO SELL = COST PER ITEM
$19.99
COST PER ITEM
BEFORE MARKUP

4. MARKUP IN DOLLARS
SELLING PRICE- 19.99
MINUS COST PER ITEM- - 6.99
EQUALS DOLLAR MARKUP- $13.00
MARKUP IN PERCENTAGE
AMOUNT OF MARKUP - 13.00
DIVIDED BY SELLING PRICE- /19.99
EQUALS PERCENTAGE MARKUP- 65%
UNITS TO SELL PER STUDENT
# OF ITEMS PLANNING TO SELL - 144
DIVIDED BY NUMBER OF STUDENTS IN CLASS- /24
EQUALS # PER STUDENT TO SELL- 6
Selling
Price

5. DETERMINING BREAK EVEN POINT
TOTAL COST OF MERCHANDISE- 1,200.51
DIVIDED BY SELLING PRICE- /19.99
EQUALS BREAK EVEN POINT- 60
PROJECTED PROFIT
TOTAL # OF ITEMS TO BE SOLD- 144
MINUS # OF ITEMS TO REACH BREAK EVEN POINT- -60
EQUALS # OF ITEMS LEFT TO SELL (PROFIT )- 84
# OF ITEMS LEFT TO SELL * SELLING PRICE = PROFIT
$ 1,679.16
Profit

7. Marketing
Product: PA Stainless Water Bottles
Place/Distribution: Throughout campus & also
the campus corner. They will be transported
by the 24 students to other that
would like to buy a bottle.
Price: $19.99

8. Promotion:To
get the product known
and out there I’d like to…
•Make a Facebook page
telling all of the people that
attend Pinkerton that we are
selling the bottles.
•Go to the athletic
events and pitch the
product to the fans.

9. Summary
•The selling price can be
reasonably adjusted.
•Makes $1,679.16
for charity•It’s a
reusable
product that
you can keep
forever.
•Makes the
difference with
helping the
environment.