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Luxury Auto External
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© MH Group
Communications / Forum Strategies
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© MH Group
Communications / Forum Strategies 9/15/09
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© MH Group
Communications / Forum Strategies 9/15/09
8.
Community Index Hand-raisers
who have willingly identified themselves as followers or friends of the brand © MH Group Communications / Forum Strategies The index is a numerical calculation with a base of zero x .01 and reflects total Facebook friends, Twitter followers, YouTube channel subscribers and Flickr group members in the study period, with a growth-trend factor applied of 10% to fast-growing communities. Index period: 8/1/09 – 8/31-09 9/15/09
9.
Conversation Index The
volume of all commentary about the brands from both outside and within their communities © MH Group Communications / Forum Strategies The index is a numerical calculation with a base of zero x .01 and reflects total Facebook comments, Twitter Tweets, YouTube video posts and Flickr photo posts during the study period, with a growth-trend factor applied of 10% to rapidly growing conversations. Index period: 8/1/09 – 8/31-09 9/15/09
10.
11.
© MH Group
Communications / Forum Strategies 9/15/09
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Mark Hass mark.hass@mhgroupcom.com
100 Park Avenue, 16 th Floor New York, NY 10017 212.984.0672 Jeffrey Sindone [email_address] 805 Third Avenue, 12th floor New York, NY 10022 212.554.2155 © MH Group Communications / Forum Strategies 9/15/09 An issue-oriented communications and outreach firm that helps major corporations communicate with key audiences on critical policy issues related to their businesses and brands.
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