11. Marketing Toolbox
SOCIAL MEDIA TOOLS!
FACEBOOK, TWITTER, PINTEREST, TUMBLR, LINKEDIN, FOURSQUARE,
YOUTUBE, INSTAGRAM...
OTHER AWESOME TOOLS!
GOOGLE ANALYTICS, LAUNCHROCK, WUFOO, PUNCHTAB, ABTESTS.COM,
CROWDSPRING, SHOPIFY, JUX & MORE
Monday, November 19, 12
12. Facebook
Best Practices:
Implementing Facebook Login on Your Site
Showing who else “Likes” your page with Facebook connections
Facebook’s Open Graph
Facebook Page: Engage Community + Play with Promoted Posts
Facebook Advertising
Monday, November 19, 12
13. Twitter’s Best Practices
Build your following, reputation, and customer's trust with these simple practices:
1. Share. Share photos and behind the scenes info about your business. Even better, give a
glimpse of developing projects and events. Users come to Twitter to get and share the latest,
so give it to them!
2. Listen. Regularly monitor the comments about your company, brand, and products.
3. Ask. Ask questions of your followers to glean valuable insights and show that you are
listening.
4. Respond. Respond to compliments and feedback in real time
5. Reward. Tweet updates about special offers, discounts and time-sensitive deals.
6. Demonstrate wider leadership and know-how. Reference articles and links about the
bigger picture as it relates to your business.
7. Champion your stakeholders. Retweet and reply publicly to great tweets posted by your
followers and customers.
8. Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a
likable tone from your business, but think about your voice as you Tweet. How do you want
your business to appear to the Twitter community?
Source: https://business.twitter.com/en/basics/best-practices/
Monday, November 19, 12
14. Pinterest - Work Club
London-based digital agency Work Club is looking for a new creative director, emphasis on the first word.
To that end, the company made use of Pinterest for a creative job listing. The post has a narrative that
unfolds through pinned images and accompanying text. (A picture of Matt Damon in his Saving Private Ryan
army duds has a caption that reads "So we’re searching for someone.")
Monday, November 19, 12
15. Tumblr
This is not a place to host your website.
This is for your extra content that is:
Bite-Sized, Light-Weight, Tongue-in-Cheek
When I Get Bad Press
Tips: Tag your posts, Reblog others, Repurpose content
Monday, November 19, 12
17. YouTube - “Dollar Shave Club”
http://www.youtube.com/watch?feature=player_embedded&v=ZUG9qYTJMsI
-Viewed more than 7 million times
-instantly went viral + jointly conveyed the brand personality and the benefits of the service
deſtly.
-social media dominates our collective conversations
-very large brands can be built without the widespread use of paid traditional media.
-While it will take several years for the incumbent CPG companies to master these new marketing
arts, companies like DSC emerge and get very large despite the massive spend of the traditional
guys.
-This is referred to as asymmetric marketing — no matter how much money spent by the
incumbent, the new brand can still become very large for tiny fractions of that spend.
Monday, November 19, 12
18. PunchTab
-a 3rd party giveaway widget
Monday, November 19, 12
36. Email Marketing
-Make it easy to
subscribe -Make it relevant with
-Tell subscribers what audience segmentation
they’re getting themselves
into -Optimize for Mobile
-Design your newsletter that
fits your brand -Make your content
shareable
-Make it digestible
Monday, November 19, 12
