Your Ultimate Website checklist
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http://courtneyengle.com/2014/03/01/ultimate-website-checklist-wordcamp-lancaster-pa-2014 Beyond building your WordPress website, there are a lot of other things to do to be sure that it's ready to get found and make it accessible for visitors.
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Your Ultimate Website checklist
- 1. Your WordPress Website Checklist Courtney Engle Robertson http://courtneyengle.com
- 2. Logins, Passwords, and Sharing Gmail with clients All accounts created are tied to that shared account
- 5. Basic User Interface Identity Company logo is prominently placed Tagline makes company's purpose clear Home-page is digestible in 5 seconds Clear path to company information Clear path to contact information Custom Favicon Site has custom not-found/404 page Social media and email opt-in prominently displayed Navigation Main navigation is easily identifiable Navigation labels are clear & concise Number of buttons/links is reasonable Company logo is linked to home-page Links are consistent & easy to identify Site search is easy to access Sitemap Breadcrumbs Content Major headings are clear & descriptive Critical content is above the "fold" Styles & colors are consistent Emphasis (bold, etc.) is used sparingly Ads & pop-ups are unobtrusive Main copy is concise & explanatory URLs are meaningful & user- friendly HTML page titles are explanatory Spelling & grammar Capitalization consistency Tense/style of writing Check how pages print
- 8. Link Titles JAWS and other screen readers no “CLICK HERE” http://www.w3.org/TR/ht ml401/struct/links.html# h-12.1
- 9. Image Alt Tags <img alt="YOUR IMAGE ALT TEXT" src="image source link”/> Matters for SEO as well search engines see the ALT Applies for other media as well Default text for Pinterest captions. Use hashtags.
- 10. Post Categories & Tags Helpful when providing navigation to posts of same topic http://yoursite.com/category/category-name/ or http://mysite.com/category/social- media
- 11. Post Categories & Tags Not exactly meta keywords (but can be done via Yoast WP SEO) Helpful when users search your site More specific http://yoursite.com/tag/word http://mysite.com/tag/facebook
- 12. Excerpts Displays on your site
- 13. Featured Image Displays on your site and social media sharing http://wordpress.org/plugins/default -thumbnail-plus/ http://wordpress.org/plugins/requir e-featured-image/
- 14. Featured Image Displays on your site and social media sharing http://wordpress.org/plugins/default -thumbnail-plus/ http://wordpress.org/plugins/requir e-featured-image/
- 15. Yoast SEO
- 16. Mobile
- 17. What Do You Need? Responsive: full site scales for thumb browsing Mobile stand alone site: m.yoursite.com. Might be full site or only a few key pages Mobile Landing Page: like any other landing page but optimized for mobile. Distraction free, limited navigation App - do something beyond the scope of loading your website in a mobile browser
- 18. Mobile Solutions Look for mobile responsive theme frameworks (some Genesis themes are, I like Headway). http://headwaythemes.com WP Touch Pro - finally and highly customizable http://www.bravenewcode.com/wptouch/ Jetpack - ok for free and basic needs http://jetpack.me Apps: http://apppresser.com/
- 20. Image Compression https://wordpress.org/plugins/ewww-image-optimizer/ - compress image data Enable Photon in Jetpack Save as jpg maximum progressive Also use SVG
- 21. Click to Call/SMS <a href=“tel:[PHONE-NUMBER]">[PHONE- NUMBER]</a> Use International Code ALWAYS <a href=“tel:+1-555-867-5309“>555-867-5309</a> SMS: <a href="sms:[PHONE- NUMBER]?body=[MESSAGE]">[PHONE- NUMBER]</a>
- 22. Click to Navigate Make your address link to Google Maps
- 25. Google Analytics • http://google.com/analytics • How people are moving around on your website
- 26. Google Analytics Admin, Property, Tracking Info, Tracking Code UA-XXXXX-XX
- 27. Tracking via Plugin or Theme? Keep amount of plugins low vs. when themes change loosing settings. Your choice, just know where it is. http://wordpress.org/plugins/goo gle-analyticator/
- 29. Google Webmaster Tools Meta value to claim Theme scripts area OR WordPress SEO by Yoast OR http://wordpress.org/plugins/wordpr ess-seo/ Google Publisher http://wordpress.org/plugins/google- publisher/
- 31. Setting Your Address Settings —> General
- 33. Google Structured Data https://developers.google.com/structured-data/?rd=1 http://www.google.com/webmasters/tools/richsnippets (must compare with anything but top level domain)
- 34. Google Publisher
- 35. Google & Bing Places http://www.google.com/business/placesforbusiness/ https://www.bingplaces.com/
- 39. WordPress (Jetpack) Site Stats http://jetpack.me/support/wordpress- com-stats/ Uses your WordPress.com account
- 43. Schema https://www.google.com/webmasters/markup-helper/ (also works for emails —> events, reservations, etc.)
- 44. Schema Plugins http://wordpress.org/plugins/all-in- one-schemaorg-rich-snippets/ http://wordpress.org/plugins/the- events-calendar/ and http://tri.be http://wordpress.org/plugins/wp- customer-reviews/ https://yoast.com/wordpress/plugins/
- 49. Yoast SEO on Posts Always fill it out Review your score
- 57. Backups Content Full site (including media, themes, etc) http://wordpress.org/plugins/wordpress- backup-to-dropbox http://ithemes.com/purchase/backupbuddy/
- 58. Database Clean up post revisions, spam/unapproved native comments, unused plugins or themes, empty trash http://wordpress.org/plugins/wp- optimize/