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INTRODUCING NEW MARKET OFFERINGS Ralph W. Tanco Ateneo Graduate School of Business Top 10 Concepts VISUAL VERSION
Outline: New Market Offerings: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outline: New Market Offerings ,[object Object],[object Object],[object Object],[object Object],[object Object]
8 Steps in organizing new product development ,[object Object],[object Object],[object Object],[object Object],[object Object]
8 Steps in organizing new product development ,[object Object],[object Object],[object Object]
A unique and superior product
A unique and superior product Idea generation
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A unique and superior product Idea generation Idea screening Concept Development
A unique and superior product Idea generation Idea screening Concept Development
A unique and superior product Idea generation Idea screening Concept Development
A unique and superior product Idea generation Idea screening Concept Development
A unique and superior product Idea generation Idea screening Concept Development
A unique and superior product Idea generation Concept Development
A unique and superior product Idea generation Concept Development
A unique and superior product Idea generation

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V47 Ch20 New Market Offerings Ralph Woo Tanco Visual

  • 1. INTRODUCING NEW MARKET OFFERINGS Ralph W. Tanco Ateneo Graduate School of Business Top 10 Concepts VISUAL VERSION
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  • 6. A unique and superior product
  • 7. A unique and superior product Idea generation
  • 8. A unique and superior product Idea generation Idea screening
  • 9. A unique and superior product Idea generation Idea screening Concept Development
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  • 12. A unique and superior product Idea generation Idea screening Concept Development
  • 13. A unique and superior product Idea generation Idea screening Concept Development
  • 14. A unique and superior product Idea generation Concept Development
  • 15. A unique and superior product Idea generation Concept Development
  • 16. A unique and superior product Idea generation