The document discusses the potential of PR 2.0 to help rebuild credibility for the public relations profession through the use of social media and Web 2.0 platforms. These new technologies allow PR professionals to directly engage with customers through online conversations, blogs, social networking and more. When used effectively, PR 2.0 enables two-way communication between brands and consumers, helping to build trust through direct dialogue and the ability to instantly respond to feedback. The document advocates that PR professionals fully utilize social media and its interactive features to practice a new, reactive form of PR.

1. PR 2.0 By CarlyOstroff http://humberpr.ning.com/profile/CarlyOstroff

2. PR 2.0 According to Deirdre Breakenridge “Public relations has a damaged reputation.”

3. Yet a change is upon us…

4. We can reestablish credibility with 2.0 platforms Social Media

5. A new breed of Web savvy PR professionals have been born.

6. With PR 2.0, brands converse directly with their customers in niche Web communities.

7. PR 2.0 puts the “public” back in public relations.

8. Web 2.0 works with PR to create: These tools include: Acollaborative environment Online conversations Easy access to useful information Direct communication RSS Social networking Blogs Podcasting Streaming video

9. Here’s what I think… PR 2.0 Rocks!

10. PR 2.0 enables PR professionals to reach mass niche markets with just a click of a button.

11. PR 2.0 professionals must be proactive in interactive consumer engagement.

12. 2.0 PR professionals must create working relationships with bloggers.

13. Direct dialogue between consumers + corporations=Trusted brands

14. Social media makes consumer feedback instantaneous. PR professionals can respond immediately to consumer comments, questions and concerns .

15. PR 2.0 professionals can depend on social media to have focus groups right at their fingertips.

16. PR 2.0 professionals who create an online presence for their brand, create content to be shared for greater online awareness.

17. With instant sharing potential, it is the responsibility of PR professionals to ensure information is credible to avoid widespread inaccuracies.

18. 2.0 platforms have created a reactive version of PR. Professionals must be ready.

19. Most importantly Marshall McLuhan thinks social media is cool! Cool media requires active participation.

20. Now its time to get started:Click the following icons to connect with these social media applications.

21. Watch this video to understand the corporate success potential of social media.c