10. Sponsored by: Benefits of Being Social http://flickr.com/groups/southwestairlines/ 400 + Members; 3,400+ items http://www.flickr.com/photos/tags /southwestairlines/ 4,500 + photos http://www.youtube.com/user/NutsAboutSouthwest 13,200+ views http://twitter.com/SouthwestAir Over 9,500 followers http://www.linkedin.com/companies/southwest-airlines 3,000 active employees connected
11. Sponsored by: Benefits of Being Social “ Our brand is suited to social media because it’s a natural progression of our 37 year commitment of having authentic relationships and conversations with our customers” Jeremy Jameson, Corporate Strategist – Strategic Planning for Southwest Airlines Customer Service & Transparency is DNA of Southwest. Social Media channels brings brand to life!
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13. Sponsored by: Burdens of Being Social Brand Jacking Negative Comments Negative Viral Blog Multimedia Identifying burdens of being Social
15. Sponsored by: Burdens of Being Social Known Brands affected by burden of being Social Motrin CNN Exxon Mobile JC Penny Louis Vuitton Burger King Marvel Comics Target Dell Comcast Hitachi AOL JetBlue Starbucks Wholefoods Taco Bell