Nevada City Chamber of Commerce Keyword Research Report. Coryon.com created this powerpoint to go with the written report and spreadsheets. The keyword research report recommends specific landing pages and content related to the market related to Nevada City business and tourism.

2. Keyword Research Report from Coryon.com
Coryon Redd
coryon@gmail.com
Coryon.com
Nevada City Chamber of Commerce
Nevadacitychamber.com
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3. Why do Search Marketing?
• Wide audience reach
• Reach local audience
• Easy to learn and do on your own
• No cost per click for SEO
• Targeted traffic
• Highest conversion rates
• Good ROI
• http://youtu.be/DwZnzclAkHA - Watch
the video
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4. Keyword Research
Keyword targets
What are people searching for?
What keywords / phrases are used most?
Find the most relevant keywords and build landing pages.
Keyword Tools – Google Keyword Tool and Google Trends
https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/trends - See trends for keywords over time.
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5. Keyword Research Best Practices
Login with an email address used for a
Google Adwords Account.
Start searches look at related
keywords then narrow down
searches.
Look at Local (United States) Monthly Searches.
Check exact match on right hand side.
Download spreadsheet and edit in a spreadsheet program
like Excel.
Go back to keyword tool with more specific searches and
download again.
Create a keyword spreadsheet with groups of keywords
that will used for landing pages.
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6. Building Landing Pages
Landing pages = Focused, keyword-rich content
Figure out your landing pages in 4 easy steps:
1. Are there enough searches?
2. Are searches relevant to my business?
3. Are the landing pages logical?
4. Do I have time / money to build?
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7. Internet Marketing Resources
• Coryon.com Resources page
• Coryon.com/resources
• Discover what really works in optimization
• marketingexperiments.com
• SEMPO Learning Center
• sempo.org/learning_center/
• Online marketing magazines / articles
• practicalecommerce.com
• webpronews.com
• SEO Glossary
• seoglossary.com/
• SEOMoz article about Google Algorithm factors
• seomoz.org/article/search-ranking-factors
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8. THANK YOU
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