Learn Internet Marketing and SEO with Coryon
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Presentation on May 29, 2012 for Barry Friedman's Showbiz Blueprint 3 group. Introduction to Internet Marketing. Learn how to use SEO to pick the top keywords and get top Google ranking.
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Learn Internet Marketing and SEO with Coryon
- 1. Creating and Marketing a Showbiz Website Coryon Redd The Accessible Expert at Coryon.com coryon@gmail.com 888-886-6115 Barry Friedman www.showbizblueprint.com
- 2. 2 What will be Covered: Part 1 Getting started in Internet Marketing Why search marketing is important What makes a great website? http://youtu.be/WilzG8w3nNg - Video Introduction to this PowerPoint http://youtu.be/hF515-0Tduk - Succinct description of SEO Part 2 Picking the best keywords Building a great website Internet Marketing tools and references Free evaluation and follow up at Coryon.com and training videos at Coryon.com/video
- 3. 3 Part 1 – Getting Started in Internet Marketing What is Internet Marketing? Internet Marketing involves all efforts to present your website in the most persuasive way and drive traffic from a variety of sources: search engines, other websites, pay per click searches, social marketing, email marketing, and more.
- 4. 4 Why do Search Marketing? • Wide audience reach • Reach local audience • Easy to learn and do on your own • No cost per click for SEO • Targeted traffic • Highest conversion rates • Good ROI • http://youtu.be/DwZnzclAkHA - Watch the video
- 5. 5 Internet Marketing Terms • SEM / SEO – Search Engine Marketing • Organic vs. PPC – Pay Per Click • Keyword – One keyword or phrase • Landing Pages • Tag –Title, headers (H1), meta tags • SERP – Search Engine Results Page • Google PageRank • Linkjuice – External, internal links • Wireframe • ROI – Return On Investment
- 6. 6 • This is Google’s World! • Over 80% of Market Share • Google wants searchers to find most relevant Web Results • Google’s Webmaster Guidelines http://www.google.com/webmasters/ • PageRank - Google’s Quality Score of a Website (scale of 0-10)
- 7. 7 Consider your Marketing Mix Offline – Word of mouth, promoters, phone calls, trade shows, brochures, direct mail, print advertising, etc. Online – Website, Facebook, blogging, Google search, Linkedin, Twitter, email, etc.
- 8. 8 What Makes You Special? Brainstorm a list of Competitive Advantages: Years of experience Unparalleled expertise Family friendly Highly recommended Quality services – smiles guaranteed Attention to detail Warranty and Guarantee Discounts to qualified customers The best, the brightest, the coolest… http://youtu.be/CFHe04jj1rA
- 9. 9 What makes a Great Website? Effective websites are: • Built around how people search • Persuasive • Branded • Easy to use • Have something to say • Competitive in the marketplace • Socially active
- 10. 10 Set Goals for your Success A better website Learn it yourself Top rankings on Google More online traffic More gigs More profit
- 11. 11 Part 2 - Getting Started in Internet Marketing What is my website supposed to do? How to build the better website Keyword research with Google Keyword Tool Secrets to getting better Google ranking Internet Marketing tools and references
- 12. 12 What is my Website Supposed to Do? Website Sales Funnel The end of the funnel – Call to action, book now, contact form, etc. The start of the funnel – Visitors getting to your website. The middle of the funnel – Browse website and consider sale.
- 13. 13 What do you want your Website to Do? Calls to Action • (Directly) sell your goods or services • Generate leads (potential sales) • (Simply) provide contact info • Be social – blog, Facebook, interact • Generate phone calls Create clear calls of action to:
- 14. 14 How to Build a Website What do you want to do and what is your budget? Research your keywords and your market. Google keyword tool Use your competitors to make your website better. Plan ahead. Create a wireframe and plan website organization. How much time do you have? What do you want to say? Tools of the Trade – Wordpress, Joomla, Dreamweaver, etc.
- 15. 15 Keyword Research Keyword targets Market research What are people searching for? What keywords / phrases are used most? Find the most relevant keywords and build landing pages. Keyword Tools – Google Keyword Tool and Google Trends https://adwords.google.com/select/KeywordToolExternal http://www.google.com/trends - See trends for keywords over time.
- 16. 16 Keyword Research: How to use Google Keyword Tool Look at Local (United States) Monthly Searches. Check exact match on right hand side. Download spreadsheet and edit in a spreadsheet program like Excel. Go back to keyword tool with more specific searches and download again. Create a keyword spreadsheet with groups of keywords that will used for landing pages. Login with an email address used for a Google Adwords Account. Start broad then narrow down searches.
- 17. 17 Google Loves Landing Pages Landing pages = Focused, keyword-rich content Figure out your landing pages in 4 easy steps: 1. Are there enough searches? 2. Are searches relevant to my business? 3. Are the landing pages logical? 4. Do I have time / money to build? http://youtu.be/H0riar7tv_U
- 18. 18 The Secrets to Success on Google Google will reward pages that are: • Keyword focused with good landing pages • Play by the rules of the game • Linked to from quality websites • Content rich • Updated regularly • Well designed • Socially active
- 19. 19 Free Google Tools Analytics www.google.com/analytics Webmaster Tools www.google.com/webmasters Docs docs.google.com/ Alerts www.google.com/alerts Toolbar www.google.com/toolbar Download then enable PageRank More Tools www.google.com/options - Calendar, Voice, Trends, Gmail, Groups, etc.
- 20. 20 Other Marketing Tools Blekko.com www.blekko.com Search with domain.com /domainlinks to see incoming links Spyfu www.spyfu.com Google Search site:domain.com site:domain.com/* Quantcast www.quantcast.com LinkedIn Answers www.linkedin.com/answers
- 21. 21 More Internet Marketing Resources • Learn more and get a FREE website evaluation at Coryon.com • www.coryon.com • SEMPO Learning Center • www.sempo.org/learning_center/ • Discover what really works in optimization • marketingexperiments.com • Online marketing magazines / articles • www.practicalecommerce.com • www.webpronews.com • SEO Term Glossary • www.seoglossary.com/ • Articles about Google Algorithm factors • www.accuracast.com/seo-weekly/ranking-factors.php • www.seomoz.org/article/search-ranking-factors
- 22. THANK YOU
Hinweis der Redaktion
- Wireframe - strangesystems.net/archives/2005/03/using_wireframe.php strangesystems.net/images/wireframes_template-graffle.gif – single page wireframe template http://www.gdoss.com/web_info/ia_deliverables/pmms_wireframes_4.3.pdf - example of full site wireframe Don’ t Make Me Think: http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=don%27t+make+me+think&x=0&y=0 Billboard design: Fact of Life #1 – We don’t read pages, we scan them. 1. We’re usually in a hurry Save as much time as possible, must keep them moving toward the end result of what they want to obtain… much like sharks need to keep moving. 2. Know that we don’t NEED to read everything. We just need the bits that will give us the necessary information to keep our interest and the rest is irrelevant. 3. We’re good at it Force of habit… our normal routine with almost everything we read involves scanning. Fact of Life #2 – We don’t make optimal choices; we sacrifice - Choose the first reasonable option. (They don’t compare options; they take the first reasonable plan that comes to mind.) 1. We’re usually in a hurry 2. There’s not much of a penalty Call To Action: http://www.amazon.com/Call-Action-Formulas-Improve-Results/dp/078521965X/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1216404636&sr=1-1 CSS: detailed article about CSS and SEO. Covers topics such as rearranging page content for spiders, making pages more crawlable http://www.ecommerce-guide.com/solutions/advertising/article.php/3579196 - Design the perfect product page http://www.ecommerce-guide.com/solutions/building/article.php/3584596 - Design the best check out pages http://www.useit.com/alertbox/designmistakes.html Top Ten Web Design Mistakes of 2005 http://www.bedfordstmartins.com/markel_tutorial/ step by step tutorial http://www.webreference.com/authoring/design/tutorials.html - list of many resources for building a website http://websitetips.com/usability/ - Usability is an important goal of any website http://www.wdvl.com/Authoring/Tutorials/usability.html - tutorial and in depth look at usability principles