Internet Marketing for Fun and Profit - Sierra Commons Ignitor Fall 2013
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Learn how Google works and what it takes to be an online success. SEO, website design, social marketing and more.
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Internet Marketing for Fun and Profit - Sierra Commons Ignitor Fall 2013
- 1. 1 Presented by: Coryon Redd coryonredd@coryon.com www.linkedin.com/in/coryonredd For Sierra Commons Ignitor Course Fall 2013 View this presentation online at: http:coryon.com/ignitor2013
- 2. 2 CEO of Batteries4less.com & Coryon.com Internet Marketing Batteries4less.com – Started in 1999 Hundreds of #1 Rankings on Google Google has made Batteries4less.com a Multi-Million $$ Success Story Who is Coryon Redd?
- 3. 3 What is Internet Marketing? Let’s start with the basics… • Start with a persuasive website • Drive traffic from a variety of sources: Search Engines (SEO) Social Media Email Videos Paid Search Lots more options…
- 4. Where Do I Start?
- 5. 5 Get to the Top of Google Why Google? • 80% of US search market • Top rankings mean you get FOUND • Great Return on Investment (ROI) • Great way to build local business Google is an 800 lb Gorilla
- 6. 6 Google Search Results are all about Relevancy Learn More at Google’s Webmaster Guidelines • https://support.google.com/webmasters/bin/answer.py?hl=en&answer= 35769 Semantic Web – Relationship to the Rest of the Web PageRank – Quality of Incoming Links Social Signals Build Your Reputation Through & Social Media What’s Important to ?
- 7. 7 Set Goals for your Success Better Website Learn It Yourself Top Rankings on Google More Online Traffic More Business More Profit
- 8. 8 Google Marketing for Ignitors 4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest
- 9. 9 Internet Marketing Glossary • SEM / SEO – Search Engine Marketing • Organic vs. Paid – PPC=Pay Per Click • Keyword – One keyword or phrase • Algorithm - Based on relevancy • Tag –Title, headers (H1), meta tags • SERP – Search Engine Results Page • Google PageRank • Linkjuice – External, internal links • Wireframe • ROI – Return On Investment See many more at http://www.marketingterms.com/dictionary/
- 10. 10 People are Searching for your Business… Right Now! What are Keywords? The Exact Ways People Search Google What are People Searching for? Google Keyword Planner and Ubersuggest.org What are Target Keywords? The Most Important Keywords – Relevancy and # of Searches What does it mean for my Website? Create Keyword-Focused Landing Pages
- 11. 11 Look at Local (United States) Monthly Searches. Start by looking at broad matches but narrow down to exact match. Download spreadsheet and edit in a spreadsheet program like Excel. (Filter out the crap – lots of broader less relevant terms.) Go back to keyword planner with more specific searches and download again. Create a keyword spreadsheet with groups of keywords that will be used for landing pages. Keyword Research Best Practices Go to adwords.google.com Login with an email address used for a Google Adwords Account. Start searches look at related keywords then narrow down searches.
- 12. 12 Building Landing Pages Landing pages = Focused, Keyword-Rich Content Figure Out Your Landing Pages in 4 easy Steps: 1. Are There Enough Searches? 2. Are Searches Relevant to my business? 3. Are the landing pages logical? 4. Do I have time / money to build? http://youtu.be/H0riar7tv_U
- 13. • (Directly) sell your goods or services? • Generate leads (potential sales)? • (Simply) provide contact info? • Build relationships with other websites What do you want your web site to do for you? 13
- 14. 14 Brainstorm a list of competitive advantages: Class exercise What makes your business special? Years of experience Unparalleled expertise Friendly customer service – given! Quality product Attention to detail Warranty and Guarantee Discounts to qualified customers The best, the brightest, the coolest… http://youtu.be/CFHe04jj1rA
- 15. 15 Website Organization Chart Request sharing with Google docs by emailing coryon@gmail.com
- 16. 16 How does Google Crown a Winner? Incoming links and social engagement Get the Votes that Matter… Get links from quality, related websites and Not the Ones that Piss Google Off Google can smell out low quality links Winning the Google Popularity Contest
- 17. 17 Content is King Blogging, Video, Web Pages, & More
- 18. 18 Distribution is Queen Facebook, Twitter, Linkedin, Press Releases, Blogs
- 19. 19 SEO is your Ace in the Hole Win the Game and Make More Money
- 20. 20 Internet Marketing Resources Coryon.com Resources page • Coryon.com/resources • Training videos Coryon.com/video • Lots of my class presentations – slideshare.net/coryon SEOMoz SEO for Beginners Guide • http://www.seomoz.org/beginners-guide-to-seo SEMPO Learning Center • sempo.org/learning_center/ Discover what really works in optimization • marketingexperiments.com Online marketing magazines / articles • practicalecommerce.com • webpronews.com SEO Glossary • seoglossary.com/ SEOMoz article about Google Algorithm factors • seomoz.org/article/search-ranking-factors Nevada County Online – Expert Speakers Monthly • nevadacountyonline.com
- 21. Go to Coryon.com to learn more. (Or call me at 530-272-8602)
Hinweis der Redaktion
- http://www.feedthebot.com/designandcontent.html List of Google guidelines explained in detail with examples and references. http://www.google.com/webmasters/ - Google’s webmaster guide. http://www.google.com/librariancenter/articles/0512_01.html Google's explanation of how it does ranking.
- Wireframe - strangesystems.net/archives/2005/03/using_wireframe.php strangesystems.net/images/wireframes_template-graffle.gif – single page wireframe template http://www.gdoss.com/web_info/ia_deliverables/pmms_wireframes_4.3.pdf - example of full site wireframe Don’ t Make Me Think: http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=don%27t+make+me+think&x=0&y=0 Billboard design: Fact of Life #1 – We don’t read pages, we scan them. 1. We’re usually in a hurry Save as much time as possible, must keep them moving toward the end result of what they want to obtain… much like sharks need to keep moving. 2. Know that we don’t NEED to read everything. We just need the bits that will give us the necessary information to keep our interest and the rest is irrelevant. 3. We’re good at it Force of habit… our normal routine with almost everything we read involves scanning. Fact of Life #2 – We don’t make optimal choices; we sacrifice - Choose the first reasonable option. (They don’t compare options; they take the first reasonable plan that comes to mind.) 1. We’re usually in a hurry 2. There’s not much of a penalty Call To Action: http://www.amazon.com/Call-Action-Formulas-Improve-Results/dp/078521965X/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1216404636&sr=1-1 CSS: detailed article about CSS and SEO. Covers topics such as rearranging page content for spiders, making pages more crawlable http://www.ecommerce-guide.com/solutions/advertising/article.php/3579196 - Design the perfect product page http://www.ecommerce-guide.com/solutions/building/article.php/3584596 - Design the best check out pages http://www.useit.com/alertbox/designmistakes.html Top Ten Web Design Mistakes of 2005 http://www.bedfordstmartins.com/markel_tutorial/ step by step tutorial http://www.webreference.com/authoring/design/tutorials.html - list of many resources for building a website http://websitetips.com/usability/ - Usability is an important goal of any website http://www.wdvl.com/Authoring/Tutorials/usability.html - tutorial and in depth look at usability principles
- Open browser and ask for volunteer for keywords. focus on related keywords ratio between searches (cellphone vs cell phone) if a page doesn’t exist - you can build it http://www.keyworddiscovery.com/search.html - Free keyword research tool. https://adwords.google.com/select/KeywordToolExternal - google external tool http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more.
- Open browser and ask for volunteer for keywords. focus on related keywords ratio between searches (cellphone vs cell phone) if a page doesn’t exist - you can build it http://www.keyworddiscovery.com/search.html - Free keyword research tool. https://adwords.google.com/select/KeywordToolExternal - google external tool http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more.
- Wireframe - strangesystems.net/archives/2005/03/using_wireframe.php strangesystems.net/images/wireframes_template-graffle.gif – single page wireframe template http://www.gdoss.com/web_info/ia_deliverables/pmms_wireframes_4.3.pdf - example of full site wireframe Don’ t Make Me Think: http://www.amazon.com/s/ref=nb_ss_gw?url=search-alias%3Daps&field-keywords=don%27t+make+me+think&x=0&y=0 Billboard design: Fact of Life #1 – We don’t read pages, we scan them. 1. We’re usually in a hurry Save as much time as possible, must keep them moving toward the end result of what they want to obtain… much like sharks need to keep moving. 2. Know that we don’t NEED to read everything. We just need the bits that will give us the necessary information to keep our interest and the rest is irrelevant. 3. We’re good at it Force of habit… our normal routine with almost everything we read involves scanning. Fact of Life #2 – We don’t make optimal choices; we sacrifice - Choose the first reasonable option. (They don’t compare options; they take the first reasonable plan that comes to mind.) 1. We’re usually in a hurry 2. There’s not much of a penalty Call To Action: http://www.amazon.com/Call-Action-Formulas-Improve-Results/dp/078521965X/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1216404636&sr=1-1 CSS: detailed article about CSS and SEO. Covers topics such as rearranging page content for spiders, making pages more crawlable http://www.ecommerce-guide.com/solutions/advertising/article.php/3579196 - Design the perfect product page http://www.ecommerce-guide.com/solutions/building/article.php/3584596 - Design the best check out pages http://www.useit.com/alertbox/designmistakes.html Top Ten Web Design Mistakes of 2005 http://www.bedfordstmartins.com/markel_tutorial/ step by step tutorial http://www.webreference.com/authoring/design/tutorials.html - list of many resources for building a website http://websitetips.com/usability/ - Usability is an important goal of any website http://www.wdvl.com/Authoring/Tutorials/usability.html - tutorial and in depth look at usability principles
- Open browser and ask for volunteer for keywords. focus on related keywords ratio between searches (cellphone vs cell phone) if a page doesn’t exist - you can build it http://www.keyworddiscovery.com/search.html - Free keyword research tool. https://adwords.google.com/select/KeywordToolExternal - google external tool http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more.
- Open browser and ask for volunteer for keywords. focus on related keywords ratio between searches (cellphone vs cell phone) if a page doesn’t exist - you can build it http://www.keyworddiscovery.com/search.html - Free keyword research tool. https://adwords.google.com/select/KeywordToolExternal - google external tool http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more.
- Open browser and ask for volunteer for keywords. focus on related keywords ratio between searches (cellphone vs cell phone) if a page doesn’t exist - you can build it http://www.keyworddiscovery.com/search.html - Free keyword research tool. https://adwords.google.com/select/KeywordToolExternal - google external tool http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more.
- Open browser and ask for volunteer for keywords. focus on related keywords ratio between searches (cellphone vs cell phone) if a page doesn’t exist - you can build it http://www.keyworddiscovery.com/search.html - Free keyword research tool. https://adwords.google.com/select/KeywordToolExternal - google external tool http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more.
- Marketingexperiments.com – articles with real life case studies, free email newsletter, professional certification, practicalecommerce.com – short articles written by experts, ecommerce focused, SEO report card, Dir.yahoo - in order of popularity sempo.org/learning_center/resources/ - A great list of SEM resources.