Get to the top of Google search results and make more online. Learn how to use keyword research and a persuasive website get more traffic and make more money.

1. Creating and Marketing a Business Website
Coryon Redd
The Accessible Expert at Coryon.com
coryon@gmail.com
888-886-6115
Facebook.com/coryonmarketing

2. What will be Covered:
Part 1
Getting started in Internet Marketing
Why search marketing is important
What makes a great website?
Part 2
Picking the best keywords
Building a great website
Internet Marketing tools and references
Free evaluation and follow up at Coryon.com
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3. Part 1 – Getting Started in Internet Marketing
What is Internet Marketing?
Internet Marketing involves all efforts to present
your website in the most persuasive way and drive
traffic from a variety of sources: search engines,
other websites, pay per click searches, social
marketing, email marketing, and more.
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4. Why do Search Marketing?
• Wide audience reach
• Reach local audience
• Easy to learn and do on your own
• No cost per click for SEO
• Targeted traffic
• Highest conversion rates
• Good ROI
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5. Internet Marketing Terms
• SEM / SEO – Search Engine Marketing
• Organic vs. PPC – Pay Per Click
• Keyword – One keyword or phrase
• Landing Pages
• Tag –Title, headers (H1), meta tags
• SERP – Search Engine Results Page
• Google PageRank
• Linkjuice – External, internal links
• Wireframe
• ROI – Return On Investment
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6. • This is Google’s World!
• Over 65% of Market Share
• Google wants searchers to find most
relevant Web Results
• Google’s Webmaster Guidelines
http://www.google.com/webmasters/
• PageRank - Google’s Quality Score of a
Website (scale of 0-10)
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7. Consider your Marketing Mix
Offline – Word of mouth, sales calls,
trade shows, brochures, direct
mail, print advertising, etc.
Online – Website, Facebook,
blogging, Google search,
Linkedin, Twitter, email, etc.
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8. What Makes You Special?
Brainstorm a list of Competitive Advantages:
Years of experience
Unparalleled expertise
Family friendly
Highly recommended
Quality goods and services
Attention to detail
Warranty and Guarantee
Discounts to qualified customers
The best, the brightest, the coolest…
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9. What makes a Great Website?
Effective websites are:
• Built around how people search
• Persuasive
• Branded
• Easy to use
• Have something to say
• Competitive in the marketplace
• Socially active
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10. Set Goals for your Success
A better website
Learn it yourself
Top rankings on Google
More online traffic
More business
More profit
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11. Part 2 - Getting Started in Internet Marketing
What is my website supposed to do?
How to build the better website
Keyword research with Google Keyword Tool
Secrets to getting better Google ranking
Internet Marketing tools and references
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12. What is my Website Supposed to Do?
Website Sales Funnel
The start of the funnel –
Visitors getting to your website.
The middle of the funnel –
Browse website and consider
sale.
The end of the funnel –
Call to action, book now,
contact form, etc.
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13. What do you want your Website to Do?
Calls to Action
Create clear calls of action to:
• (Directly) sell your goods or services
• Generate leads (potential sales)
• (Simply) provide contact info
• Be social – blog, Facebook, interact
• Generate phone calls
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14. How to Build a Website
What do you want to do and what is your budget?
Research your keywords and your market.
Google keyword tool
Use your competitors to make your website better.
Plan ahead.
Create a wireframe and plan website organization.
How much time do you have?
What do you want to say?
Tools of the Trade – Wordpress, Joomla, Dreamweaver, etc.
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15. Keyword Research
Keyword targets
Market research
What are people searching for?
What keywords / phrases are used most?
Find the most relevant keywords and build landing pages.
Keyword Tools – Google Keyword Tool and Google Trends
https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/trends - See trends for keywords over time.
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16. Keyword Research:
How to use Google Keyword Tool
Login with an email address used for a
Google Adwords Account.
Start broad then narrow down
searches.
Look at Local (United States) Monthly Searches.
Check exact match on right hand side.
Download spreadsheet and edit in a spreadsheet program
like Excel.
Go back to keyword tool with more specific searches and
download again.
Create a keyword spreadsheet with groups of keywords
that will used for landing pages.
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17. Google Loves Landing Pages
Landing pages = Focused, keyword-rich content
Figure out your landing pages in 4 easy steps:
1. Are there enough searches?
2. Are searches relevant to my business?
3. Are the landing pages logical?
4. Do I have time / money to build?
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18. The Secrets to Success on Google
Google will reward pages that are:
• Keyword focused with good landing pages
• Play by the rules of the game
• Linked to from quality websites
• Content rich
• Updated regularly
• Well designed
• Socially active
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19. Free Google Tools
Analytics www.google.com/analytics
Webmaster Tools www.google.com/webmasters
Docs docs.google.com/
Alerts www.google.com/alerts
Toolbar www.google.com/toolbar
Download then enable PageRank
More Tools www.google.com/options
- Calendar, Voice, Trends, Gmail, Groups, etc.
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20. Other Marketing Tools
Blekko.com www.blekko.com
Search with domain.com /domainlinks to see incoming links
Spyfu www.spyfu.com
Google Search site:domain.com
site:domain.com/*
Quantcast www.quantcast.com
LinkedIn Answers www.linkedin.com/answers
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21. More Internet Marketing Resources
• Learn more and get a FREE website evaluation at Coryon.com
• www.coryon.com
• SEMPO Learning Center
• www.sempo.org/learning_center/
• Discover what really works in optimization
• marketingexperiments.com
• Online marketing magazines / articles
• www.practicalecommerce.com
• www.webpronews.com
• SEO Term Glossary
• www.seoglossary.com/
• Articles about Google Algorithm factors
• www.accuracast.com/seo-weekly/ranking-factors.php
• www.seomoz.org/article/search-ranking-factors
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22. THANK YOU