Talk for WPSessions.com

1. Team is Family:
How We Do It at iThemes
Cory Miller
@CoryMiller303

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Why I’ve been
successful &
made money?

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I treat my team
like family

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A core value
& key to our success

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So what are families
all about?

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Families share a
common bond

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Families should
love and care about
each other when
no one else does

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Families have
an uncommon
commitment, loyalty
& sacrifice for
one another

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That’s what I wanted

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A small group
supremely
committed to
GO FAR TOGETHER

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To do that, we needed
a radical bond &
commitment

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Fostering values
of a family
in our team

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BUT ... this breaks
the rules
of entrepreneurship

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You’re not supposed to
care that much

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You’re supposed to
keep it all separate

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And employees are
supposed to just
do their jobs &
give their best anyway

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But if you do business
as usual, you’ll get the
same mediocre results

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We, entrepreneurs,
need to learn ...

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EMPATHY

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CARING

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Aren’t warm
& fuzzy words;
it’s a more human way
of business

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Do it right and
you’ll love the
outcomes & cherish
the experiences

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But it ain’t easy
& it gets messy
sometimes

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Again, not a fad tactic;
it’s a lasting core value

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We have to continually
work & act on it

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However, neglect it
at your own cost

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Here’s how we
approach business like
family to get
extraordinary results

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1.
We are a Family to
BELONG to

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Everybody wants
to belong

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But not everybody
is a fit

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Find ways to show
we’re an exclusive
group they belong to

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i.e.The pirate flag,
shirts, hangouts,
traveling together

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2.
We are a Family to
CONTRIBUTE to

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Everybody contributes,
no castaways

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Contribution is
required, valued &
celebrated

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Always, always
give credit where
credit is deserved

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When you contribute,
you give something of
yourself to others

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i.e.The About Page
& Ringing the Bell

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3.
We are a Family
COMMITTED to
each other

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All for one
One for all

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No rockstars
No divas

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Whatever it takes,
but we go together

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Committed
means caring

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i.e. Our team
brought us meals
when baby was born

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Also, making sure
the right people
are on the boat

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4.
We are a Family who
ENJOYS each other

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Which means
spending time together
‘off the clock’

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And that typically
means eating & drinking

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i.e. Monday lunches,
monthly hangouts
& bringing remote team
to OKC

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Oh, and games

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5.
We are a Family on a
JOURNEY together

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We share a common
purpose, goal, vision

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The journey gives us
stories to share

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Each person
contributes to the
journey uniquely

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What great things can
we do together today?

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That’s the family
I want to belong to

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We call it iThemes

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cory@ithemes.com
http://corymiller.com