As content strategists, we get upset when people ask us to shove content into pre-designed wireframes or applications. However the tools we use for analysis and production aren't much better - our meticulously-labelled Excel sheets, tree-structured CMS sidebars, and tabbed site maps squash each page, making contextual relationships invisible. Looking at an actual FAQ project we'll see how our tools all fell apart, and how we can fix it.

1. ot
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@coryannj

2. Surprise audience Self-indulgent
participation personal anecdotes
How to !x it
Case study/
cheap therapy

3. Waah

4. Why?

5. Why?
(& have you
found Jesus?)

6. Image by Steen Kelså, available under a Creative Commons Attribution-Noncommercial license

7. Image by Domingo556, available under a Creative Commons Attribution-Noncommercial license

8. Image by angel.a.acevedo, available under a Creative Commons Attribution-Noncommercial license

17. Image by Hacklock, available under a Creative Commons Attribution-Noncommercial license

24. help

26. Image by Juan/sickmonk, available under a Creative Commons Attribution-Noncommercial license
Image by shindoverse - shinichi / , available under a Creative Commons Attribution-Noncommercial license

27. Image by shindoverse - shinichi / , available under a Creative Commons Attribution-Noncommercial license

28. Image by kaktuslampan, available under a Creative Commons Attribution-Noncommercial license

29. =

30. ≠

31. So?

32. ☹

35. digraph G
{

36. "Page 1" -> "Page 2";

37. digraph G
{
"Page 1" -> "Page 2";
"Page 1" -> "Page 3";
"Page 1" -> "Page 4";
"Page 2" -> "Page 3";
"Page 2" -> "Page 4";
"Page 3" -> "Page 4";
}

38. !lename.gv

39. +
Image by GlenBledsoe, available under a Creative Commons Attribution-Noncommercial license

41. information_for
_students/ information_for
orientation/ _students/
information_for registeringwithg
_students/iss/ nib/
information_for
information_for _students/
_students/ registration/
internationalhan
dbook/
information_for
_students/
information_for information_for scholarships_fu
_students/ _students/ nding/
funding_us/
videotestimonial
s/ internationalpart
internationalpart
nerships/
nerships/
information_for erasmusmundu
ucdgloballoung applytoerasmus
_students/ sprogrammesat
e/ mundusucdappl
information_for studentsupport/ ucd/
icants/ internationalpart
_students/esn/
nerships/
ucd information_for
internationalcoll
international _students/
aborativeprogra
staff/ travellingtoucd/
information_for mmes/
_students/
accommodation
/
newsevents/
information_for internationalpart
_students/ nerships/
ucd_googlemap
/ internationalpart
nerships/
informationforov
univeristas21/
erseasrepresen
tatives/ u21summersch
ool/
exchanges/
comingtoucdon
exchanges/ erasmusexchan
livinginireland/
comingtoucdfro ge/
costofliving/
moutsidetheeu/
livinginireland/
exchanges/ studenthealth/
exchanges/
studenttestimon
studenttestimon
ials/
ials/
testimonialnewz
testimonialneth
ealand/
erlands/
livinginireland/
exchanges/ livinginireland/
exchanges/ studenttestimon
studenttestimon visainformation/
ials/
ials/ testimonialusa/
exchanges/
testimonialirelan
studenttestimon
d2/
ials/
livinginireland/
exchanges/ workinginirelan
exchanges/ d/
exchanges/ studenttestimon
studenttestimon ials/
ials/ testimonialchina
testimonialirelan exchanges/ / photogallery/
d1/ studenttestimon welcomerecepti
ials/ on2009/ photogallery/
testimonialicela
nd/ exchanges/
http:// welcome_recep welcomerecepti
photogallery/ tion_2010_06 on2009/
outgoing_excha www.ucd. welcomerecepti welcome_recep
nge/faqs/ exchanges/
outgoing_excha ie/ on2009/ tion_2010_12
welcome_recep
exchanges/
nge/ internatio tion_2010_02
destinations/
outgoing_excha nal/ photogallery/
nge/ welcomerecepti
outgoing_erasm exchanges/ photogallery/ on2009/
us_exchange_s outgoing_excha photogallery/ welcome_recep
welcomerecepti welcomerecepti
taff/ nge/ exchanges/ on2009/ tion_2010_13
on2009/
outgoing_excha welcome_recep
exchanges/ nge/ tion_2010_01
outgoing_excha howtoapply/
photogallery/
nge/ exchanges/ welcomerecepti
outgoing_erasm outgoing_excha photogallery/ on2009/
us_exchange_p nge/ welcomerecepti welcome_recep
ostapplication/ outgoing_erasm on2009/ photogallery/ tion_2010_16
us_exchange_f photogallery/ welcome_recep welcomerecepti
ees/ tion_2010_19 on2009/
welcome_recep
tion_2010_18
contactus/ photogallery/
studyabroad/ studyabroad/ galway2010/
sportandexercis summerinternsh
e/ ip/
studyabroad/ studyabroad/
science/ support/
photogallery/
glendalough201
0/
photogallery/
studyabroad/ studyabroad/
orientation2010
pre-veterinary/ accommodation
studentwelcom
/
studyatucd/ eandfair/
ucdoverseaspro
grammes/ studyatucd/
visitingoccasion
studyabroad/ alstudents/
studyabroad/
pre-medical/ agriculturefooda
ndnutrition/
practical_inform
practical_inform ation/
ation/ registration/ practical_inform
studyabroad/ scholarships_fu ation/ studyatucd/
studyabroad/ studyabroad/ studyatucd/
pre-law/ nding/ registeringwithg studyatucd/full-
architecture/ internationalbro
nib/ timedegreestud
chure/
ents/
practical_inform
ation/esn/ practical_inform
ation/
studyabroad/ orientation/
studyabroad/
nursingandmid artscelticstudies
wifery/ humansciences studyatucd/
/ practical_inform china/
ation/
accommodation
/ practical_inform
practical_inform ation/iss/
studyabroad/ studyabroad/ ation/
fees/ business/
practical_inform studyatucd/
studyabroad/ ation/ china/chinese/
studyabroad/ clintoninstitutefo practical_inform
funding_us/
engineering/ ramericanstudie ation/
s/ practical_inform internationalhan
studyabroad/ studyabroad/ ation/ dbook/
cultural_social/ contact/ travellingtoucd/
practical_inform
ation/
practical_inform studentsupport/
ation/
ucd_googlemap
/
staff/

42. =

43. ≠

44. =

45. =

47. Version control
Real-time collaboration
Comments galore
‘Working’ links

48. <h2 class="c2"><a name="h.dqz7oftumgmq"></
a><span class="c0 c8">(Not sure if you can switch or
how?)</span></h2><h3 class="c2"><a
name="h.fkp2gdhjs7mk"></a><span class="c1 c0">Can I
switch if I&rsquo;m renting?</span></h3><p
class="c2"><span>You can switch to Airtricity if
you&rsquo;re renting, as long as your property has a separate
electricity and/or gas meter and the energy bills are currently
in your name. If you&rsquo;re unsure, contact your landlord
!rst.</span></p><p class="c2 c7"><span></
span></p>

51. Image by Raja Sambasivan, available under a Creative Commons Attribution-Noncommercial license

52. Image by Gene Han, available under a Creative Commons Attribution-Noncommercial license

53. thanks!
Cory-Ann Joseph
@coryannj