6th presentation of the CentraLab Mid-Term Conference held in Budapest on 2 October 2012.

1. Living Labs as drivers of Regional Innovation:
opportunities for the future
Prof. Álvaro de Oliveira
President Emeritus of the European Network of Living Labs
International Chair 1

2. Overview
• Global Challenges
• Sustainable Solutions
• Living Labs
• European Network of Living Labs
• Living Labs case studies
• Regional Living Labs
• Smart Specialisation
• Conclusions
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3. Global Challenges
• Finding solutions for clean energy
• Providing safer water supplies
• Food sustainability
• Waste management
• Transparency and trust on the political system
• Trust in the public administration
• Social inclusion and social integration
• Managing demographic shifts
• Wellbeing and assisted living. Health and ageing
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4. Sustainable Solutions
• Wicked problems call for diverse types of knowledge,
resource, participation and collaboration.
• Behaviour change requires the motivation of millions of
individuals and their communities; solutions cannot be
pushed.
• New, distributed and highly participatory systems imply new
roles for public and private spheres: demand/user/citizen
driven open RDI enabled by ICT.
Living Labs
Open eco-systems engage and motivate
stakeholders, stimulate collaboration, create lead
markets and enable behavior transformation
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5. Living Lab Ecosystem
Incubators,
Collaboration and Motivation
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6. ENoLL and EU Presidencies
Finish Presidency, Portuguese Presidency, French Presidency, Spanish Presidency, Hungarian Presidency, Danish Presidency,
Autumn 2006 Autumn 2007 Autumn 2008 Spring 2010 Spring 2011 Spring 2012
6th Wave
1st Wave 2nd Wave 3rd Wave 4th Wave 5th Wave 6th Wave
Slovenian Presidency, Sweedish Presidency, Belgium Presidency, Polish Presidency,
Spring 2008 Autumn 2009 Autumn 2010 Autumn 2011
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7. ENoLL Today
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8. Globalization of ENoLL
ENoLL initiatives outside Europe
• Brazil Network of Living Labs (BNoLL)
• Africa Network of Living Labs (ANoLL)
• China Network of Living Labs (CNoLL)
ENoLL initiatives outside Europe (in progress)
• Taiwan
• Korea
• USA
• Australia
ENoLL Collaboration agreements
• World Bank
• FAO Food and Agricultural Organization of the UN (MoU and Action plan)
• United Forum Ubiquitous Network Industry and technology Development Forum (China)
• Beijing City Administration and Public Service Innovation – Information System and
Equipment Center (CAISEC) China
• EBN Europe Business Network (In progress)
• ISPA International Science Park Association (In progress)
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9. SANJOTEC Footwear Living Lab
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10. Footwear Industry in Portugal
Research .
Training . International
RDI New
Brands.Creative
Materials Materials InnovationCulture Marketing.
Trends Distribuition Final
(Trend setters,.
Design Manufacturing (Intelligent Market
(Own Collections) Industry (Medium - high)
clients) Logistics)
RDI 3D design. Retail
Equipment. Production Marketing.Fairs Networks.
Processes Equipment Fashion Shows. Global franchise
Finance.
• Co-creation, co-engineering, co-production and co-distribution
• Involvement of all the stakeholders
• Engaged user communities. Social networks.
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11. SANJOTEC Living Lab
Finance
Technology Public
Centers Administration
Universities Users
SANJOTEC
Research
Centers
Market
Retail
APPICAPS
Networks
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12. 12

13. 13

14. Luis Onofre
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15. 15

16. Amazonia Living Lab
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17. Amazonia Living Lab
Living Lab of Living Labs
• Common vision and mission. More efective
realization
• Coordination of platforms and initiatives
• Stimulation and facilitation of synergies
• Reinforcement of fund raising capacity
• Increase capacity of available results
• Wider critical mass
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18. Rio de Janeiro Living Lab
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19. Rio de Janeiro Living Lab
“Driven by Olympic Spirit”
• Social Inclusion, e-Participation
• Smart Cities, Urban Requalification
• Digital Production. Interactive TV (NGA).
• Thematic Tourism
• Art, Design and Fashion
• Energy and Environment, Sustainability
• Healthy Living Sports
• Culture, Entertainment, Lifestyle
• Experimenting new ways of learning (Serious Games)
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20. Regional Innovation Ecosystems
Policy Evolution
PPPP
User Driven Territorial
Open Innovation Living Labs
PPP Science and
Triple Helix Technology
Parks
Thematic
Clusters /
Poles /
Districts
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21. Why Territorial Living Labs? (1/4)
• Strong regional measures are needed to turn research
results into innovation that is locally tailored and can
be applied throughout Europe
• Focus on making full use of digitalization and new key
enabling technologies to modernize regional
innovation policy
• Cohesion policy measures to be used to build regional
innovation systems and territorial cooperation
instruments, the provision of risk capital and measures
to accelerate the introduction of innovative products
and encourage networking among stakeholders in
business, academia and administration
Source: adapted from Markku Markkula
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22. Why Territorial Living Labs? (2/4)
• The true challenge for the European Union,
Member States and regions is to create the
requisite synergies between different public
and private sector funding instruments to
allow the Europe 2020 strategy to be
implemented. Stronger coordination between
national, regional and local public budgets to
enable regions and cities to make better use
of the Structural Funds and other European
Union programmes is needed. Source: adapted from Markku Markkula
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23. Why Territorial Living Labs? (3/4)
• Building regional innovation capacity on the
basis of smart specialization and
complementarities in neighboring regions
• Pioneering regions can form European
consortiums integrating different capabilities
to create ground-breaking societal innovations
for Europe-wide use. Through its various
actors, each region can become a pioneer
focusing on its own needs and strengths
Source: adapted from Markku Markkula
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24. Why Territorial Living Labs? (4/4)
• Enterprises need to open up new mindsets and
draw widely on the collective resources available
within their region and that they are therefore
reliant on social capital for their success. On the
other hand, the Committee of Regions
encourages the regions to move towards open
innovation, within a human-centred vision of
partnerships between public and private sector
actors, with universities and other knowledge
institutions playing a crucial role, i.e. to enrich the
Triple Helix concept with the involvement of the
citizens. Source: adapted from Markku Markkula
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25. Smart Specialisation
• Smart Specialisation re-defines regional RDI
strategies within a broad geographical context
– Identifying local capacities and potentials
– Promoting emergent excellence
• Smart Specialisation intends to link RDI to
social innovation (sustainable and inclusive)
– Identifying territorial capital and creativities
– Mobilising communities to take action
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26. Smart Specialization vs. Territorial Living Labs (1/2)
Smart Specialization Methodology
• They focus policy support and investments on key
national/regional priorities, challenges and needs for knowledge-
based development, including ICT-related measures;
• They build on each country's/region’s strengths, competitive
advantages and potential for excellence;
• They support technological as well as practice-based innovation
and aim to stimulate private sector investment;
• They get stakeholders fully involved and encourage innovation
and experimentation;
• They are evidence-based and include sound monitoring and
evaluation systems.
Source: RIS3 Guide: Novelties of the approach, Dr Ruslan Rakhmatullin
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27. Smart Specialization vs. Territorial Living Labs (2/2)
Territorial Living Lab methodology
• Existing Networks. Cross-border and International collaboration.
• Research and Innovation ecosystems focusing on identified regional priorities,
needs and available resources for knowledge-based development, jobs creation
and business growth.
• Human-centricity, openness, co-creation and collaboration, trust and
transparency are core values of Living Labs.
• Design thinking culture. Creativity. ICT collaborative enabling environments.
• All the innovation stakeholders: research, enterprises, funding and policy; get
involved at an early stage and take ownership of the innovation results.
• User-driven open innovation and experimentation. Citizens co-design and co-
creation addressing the region’s strengths. These are competitive advantages
leading to successful implementations.
• Address scientific, technological and innovative approaches aiming to stimulate
business opportunities. Facilitation of the innovation processes.
• Bottom-up methodology in a framework with top-down support.
Source: A. Oliveira, Bled Conference, 2009
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28. Conclusions (1/3)
• Addressing Regional issues requires a common
effort
– Capturing the potential of increasing civic
participation together with new technology potentials
– RDI leading to deep societal transformations: from
welfare state to a human-centric service society
• Regional Innovation Strategies must broaden
their scope to support this process
– Blending both technological and social innovation,
research processes as catalyst
– Competitive enterprises embedded in Regional
communities and emergent service ecosystems
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29. Conclusions (2/3)
• Regions have the greatest share of resources for promoting
Territorial Innovation and are where the benefits of
Innovation Policies can be most visible.
• Regions can take a leading, demand-driven role in
introducing transversal Innovation Policies, mixing technical
and non-technical participation and linking Creative Region
strategies to Territorial Innovation (Living Labs).
• Living Labs co-creation of innovation address all dimensions
of Regional Development Policies
Living Labs policies provide regional, cross-
border and trans-national integration
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30. Conclusions (3/3)
• The big global challenges of our time demand mass
participation of users/consumers/citizens. Finding solutions
requires the pooling of diverse types of knowledge and
resources, and harnessing the motivation of millions of
individuals and their communities.
• Technologies are not sufficient to solve the challenges in a
sustainable way, user behavior transformation is required and
this can be enabled by the Living Lab methodologies.
• Future Internet technologies, Living Labs and Social
Innovation enable Smart Regional co-creation where citizens
sense of belonging and identity, wellbeing and togetherness,
form a better and happier society.
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31. Thank you!
www.openlivinglabs.eu
Álvaro de Oliveira
alvaro.oliveira@alfamicro.pt
Phone: +351 21 486 67 84
Skype: alvaroduarteoliveira
Twitter: @openlivinglabs
Facebook: ENoLL European Network of Living Labs
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