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There's more to mobile than talking
- 1. 03 June 2011 T h e re ’s m o re to m o b i le th an talk i n g CLASS ACT
- 3. 1,000,000,000 Smartphones by 2013 © Corporate Edge
- 5. $35 billion Mobile App Market in 2014 Source: IDC © Corporate Edge
- 6. T h e H i sto ry 1. © Corporate Edge
- 7. T h e H i sto ry 7 1973 - First mobile prototype produced by Motorola 1979 - 1G Network launched in Japan 1985 - Vodafone makes UK’s first mobile call 1991 - 2G Network launched in Finland 1992 - First SMS sent (UK) 1993 - First Person to Person SMS sent (Finland) 2001 - 3G launched in Japan 2002 - 3G launch in the UK 2007 - Apple iPhone Launched 2010 - Apple iPad Launched © Corporate Edge
- 8. M o b i le R am p -u p 8 © Corporate Edge
- 9. T h e P laye rs 2. © Corporate Edge
- 10. O S T re n d s 10 Source: Gartner 04/11 © Corporate Edge
- 11. T h e O p p o rtu n i ty 3. © Corporate Edge
- 12. S M S I sn ’t D e ad 12 ‣ 6.1 trillion messages were sent in 2010¹ ‣Operators earned $14,000 per second ‣By 2013 over 10 trillion messages will be sent² ‣95% of texts are read within 4 minutes Source: ¹The ITU, ²Portio Research © Corporate Edge
- 13. M o b i le Acce ss 13 ‣ Over 5.3 billion mobile subscriptions ‣90% of the world has access to mobile ‣Facebook has over 250 million mobile users © Corporate Edge
- 14. M o b i le W e b 14 ‣ over 85% of new handsets can access the web ‣Problem: Over 60 different types of browser on phones to cater for © Corporate Edge
- 15. M o b i le Ad ve rti si n g 15 ‣ $11.5 billion spent in 2010 ‣Will grow to $38 billion by 2015 ‣Japan spent $1.14 billion on mobile advertising in 2009² Source: ¹ABI Research, ²Guide to Mobile Japan © Corporate Edge
- 16. M o b i le Ad ve rti si n g 16 Predicted US Spend $mil. in 2012 Source: emarketer.com © Corporate Edge
- 17. m -B an k i n g 17 ‣ Over 110 million m-banking users in 2010¹ ‣ Expected to reach 1.1billion by 2015² Source: ¹Berg Insight, ²GIA © Corporate Edge
- 18. m -P aym e n ts 18 ‣ In 2010, m-payments ‣ This is due to the used by 10% of users in complexity for retailers to Japan¹ adopt it ‣ m-Payments will only ‣ Globally only 5% use by be used by less than 13% 2014³ of users in Europe² Source: ¹ComScore, ²IDC, ³Juniper Research © Corporate Edge
- 19. m -C o m m e rce 19 ‣ By 2015, it will reach ‣ Europe has outpaced the $119 billion¹ US in growth ‣ That’s 8% of all e- ‣ Developing nations will commerce drive this long-term ‣ Japan is leading today, ‣In 2010, the average spending over $10 billion spend on building mobile in 2009² sites in the US was $170,000³ Source: ¹ABI Research, ²Guide to Mobile Japan, ³Forrester © Corporate Edge
- 20. m -T i ck e ti n g & m -C o u p o n s 20 ‣ By 2014, 1 in 10 will ‣ m-Coupons will use m-ticketing¹ dominate retail marketing spend by 2013 ‣ Developing fast in the transport sector ‣ m-Coupons in Japan used by 4.5million users² ‣ Airlines offering mobile based solutions ‣ Hampered by lack of standards Source: ¹Juniper Research, ²Infinita, © Corporate Edge
- 21. Ap p s 21 ‣ Expected 76.9 billion ‣ Most popular apps in downloads by 2014¹ US³ ‣ Expected to peak in ‣ Facebook 2013² 1 in 4 Apps only ever used once ‣ GoogleMaps ‣ The Weather Channel Source: ¹IDC, ²ABI Research, ³Nielsen © Corporate Edge
- 22. C o n clu si o n s 22 ‣ Apps are leading the ‣ Commerce become charge bigger on mobile ‣ Many opportunities in ‣ Tablets will help fuel the sector mobile growth ‣ Sector will be worth hundreds of billions by 2015 © Corporate Edge
- 23. Avon House Kensington Village Avonmore Road London W14 8TS T +44 (0)20 7855 5888 F +44 (0)20 7855 5770 F o r m o re i n fo rm ati o n p le ase twitter@corporate_edge.com ge t i n to u ch w i th : www.corporateedge.com G avi n B ro o k gavi n .b @ co rp o rate e d ge .co m + 44 (0)20 7855 571 3 T H E B R AN D L E D communications agency © Corporate Edge