Short presentation for 2012 capstone students on a mobile/gamification experiment

1. influencing & predicting,
Project is an
experiment behavior & interactions
in:
using:
• mobile, proximity & bluetooth technology,
• social networks, collective intelligence
• predictive analytics, data informatics
• gamification & game theory.
CSE485 Computer Science Capstone

2. Fast Forward
How will this work (and why) …

3. Crowds,
Individual & Collective Behavior

5. Game Theory
aka “Gamification”

6. Decision Theory
???
Game Theory

7. Game Theory

8. Game Theory

9. Game Theory

10. Behavior &
“Collective Intelligence”

12. Incentives / rewards
penalties

13. Using
incentives,
rules, payoffs,
consequences
for … a social lubricant
syncing shared goals
ad hoc teams
ad hoc (social) goals
directing individual,
team and crowd behavior

14. Points
Status
location
Badge
@Tweet
#Group
Listening, Monitoring & Measuring

15. Mission Control
http://www.symposiumc6.com/images/bio/details/DIETZhansen_big.jpg
Monitor and control

16. Predicting …

17. In a nutshell …
Your phone detects other players nearby
You are given challenges ortasks to interact in some way
You receive ‘payoffs’ or ‘penalties’
We monitor the behavior on a real time dashboard.
We adjust the incentives & rules real time,
And can change or predict the behavior of individuals & crowds

18. Building / Executing

19. Expected Skillsets
to to learn, or acquire.
search, tools, apps
?? web-based, native?
General Coding Social Network Tech (api’s)
Data Visualizations, Predictive Analytics
Documentation, Planning, Organization,
Communications, Writing, Presenting

20. Initial Steps …
1-2 Months
Semester
Spring
1-2 Months
2-3 Months
2-3 Months
Summer/ Fall
Semester
1 -2 Months

21. Thanks !
CJ Cornell @cjcornell

22. CJ Cornell
engineering 12 startups
software investor
media academic
television author