SlideShare ist ein Scribd-Unternehmen logo
1 von 75
Downloaden Sie, um offline zu lesen
the Social Web
 the Metaverse and
the Future of Games
a small insight on what’s happening




    Corné Kox - Hanzehogeschool Groningen
               October 1st 2009
Icm Presentation Whats Out There
Let me introduce myself
Icm Presentation Whats Out There
Corné Kox
35
Icm Presentation Whats Out There
Hanze University
‣   Lecturer Digitale Media
    ‣   WEB
    ‣   Beeldtaal (Film and Animation)
    ‣   Educatieve Multimedia
‣   (Last years) stage
‣   Coordinating ‘Bureau Projecten’
Icm Presentation Whats Out There
CKM Extended
‣   Network for goal directed communication
‣   Advice and implementation
‣   Digital / New Media
‣   Crossmedia concepting
‣   I like to tell stories ;-)
Icm Presentation Whats Out There
Asked to talk to you by
Josef about a lot of stuff ;-)
So I have to run through...
75 slides, hope you don’t
       get bored ;-)
Metaverse Roadmap
Metaverse - 4 pillars
Metaverse Quadrant
Metaverse Quadrant


     Virtual
     Worlds
Virtual Worlds
‣   It is about ‘out there’ and ‘now’
‣   (yet) Not our real world
‣   Ever heard of Cross Reality or Dual
    Reality?
‣   Senses physics and translates them into
    the virtual worlds
Virtual Worlds

A virtual world is a computer-based
simulated environment intended for its
  users to inhabit and interact via
              avatars

           source: www.wikipedia.org
Icm Presentation Whats Out There
Neopets
     ‣   <2003

     ‣   Age <10

     ‣   45 mlj users

     ‣   2005 MTV

     ‣   120 miljoen
Club Penguin
        ‣   age ± 12 >

        ‣   15 mlj users
Habbo Hotel
       ‣   <2003

       ‣   age ± 14>

       ‣   90 mlj users

       ‣   does 4mlj a
           month (nov ’07)
Gaia
       ‣   <2003

       ‣   age ± 14>

       ‣   12 mlj users
There
    ‣   Late 2005

    ‣   Age ± 20>

    ‣   1,5 mlj users
Active Worlds
        ‣   Age ± 25>

        ‣   1 mlj users

        ‣   Still growing

        ‣   Education
Second Life
       ‣   Age ± 30>

       ‣   14 mlj users

       ‣   Silence after the
           storm?
Second Life
       ‣   Q2 2007 - Hype

       ‣   Still growing

       ‣   But more serious

       ‣   Phase II
Second Life
       ‣   Land ownership
           is still growing
Icm Presentation Whats Out There
Just for fun?
Hell no!
SL - Immersive World
                ‣   Linden Lab

                ‣   Rivers Run
                    Red

                ‣   SL Grid

                ‣   Collaborate

                ‣   20 Oct 2008
Virtual Worlds
‣   After the Hype
    ‣   Still investments are being done
    ‣   No longer just signage (marketing)
        ‣   Training
        ‣   Education
        ‣   Recruitment
Virtual Worlds
‣   Also a lot of companies moved out
‣   They took the experience
‣   And are building their own Virtual World
    ‣   ABN Amro
    ‣   Randstad
    ‣   IBM
A lot of different worlds
‣   Looking for standards
‣   ISO MPEG-V
‣   Expected soon (2010)
ISO MPEG-V
  interoperability, virtual travel (ranging
   between worlds), interaction and rich
communication with the physical world and
developing avatars that better show human
                 emotion.


   May 2008, Call for requirements - Jean H.A. Gelissen, Philips
Second Life / Virtual Worlds
‣   Where did it go wrong?
    ‣   Weird interfaces
    ‣   You have to learn the program
    ‣   To much space for to little people
    ‣   Search isn’t embedded well enough
A look at the interface...
               ‣   Minority Report

               ‣   2002
The interface of the future?
Hell no!
A look at the interface
                   ‣   Cebit

                   ‣   Hannover
                       2008
Just a demo?
Hell no!
A look at the interface
                   ‣   iPhone

                   ‣   2008
A look at the interface
                   ‣   MS Milan
                       Project

                   ‣   2007
You’ll have to learn it
                ‣   >30

                ‣   ‘Net niet’

                ‣   <30

                ‣   ‘Netters’

                ‣   >45

                ‣   ‘Nieters’
You’ll have to learn it
                 ‣   Meet Corey

                 ‣   On Guitar
                     Hero

                 ‣   Age 2,5
To much space
                          ‣   Keep it in control?

                          ‣   Have to know
                              which platform
                              people come
                              from?

                          ‣   Need more users?
Sony Playstation - Home
 PS3 sales:10.500.000
     (March 2008)
Search...
                ‣   Google?

                ‣   348.387.097 (and
                    more) search
                    queries each day

                ‣   That’s done by how
                    many users?
Google Lively
   Beta
Google?
Web (2.0) meets
Virtual Worlds?
Metaverse Quadrant


     Mirror
     Worlds
Mirror Worlds

‣ Based on our daily reality
‣ Google Earth, Google Streetview, MS
 Virtual Earth, Earthmine, Everyscape
‣ Has a bigger relevance (recognition)
‣ ‘There’ with the experience
‣ Websurfing towards real places on our
 globe
Mirror Worlds




Google Maps, in combination with Google Streetview
Metaverse Quadrant


   Augmented
     Reality
Augmented Reality

‣ Enriching the environment with digital
 information
‣ It’s about ‘here’ and ‘now’ (location based)
‣ Hardware?
     ‣ Camera
     ‣ Screen
Augmented Reality




BMW Augmented Reality, BMW Research Project
Augmented reality




    Layar, a Dutch AR Browser
Metaverse Quadrant



   Lifelogging
Lifelogging

‣ Weblogs, videoblogs, microblogs, youtube,
 flickr etc.
‣ Users share, re-use, co-create and share
 it again
‣ More and more into innovation, like gps
 and sensor technology
‣ ‘to follow’ or ‘to be followed’ - communities
Lifelogging




 Lifelogging - Nike Plus
Metaverse

‣ Communities matter
‣ People can create a group
   ‣ Around brands
   ‣ Around intrests
   ‣ Around organisations
 ‣ Can influence organisations
Communities




 De ‘Lego Factory’ Community
Hey, this is ‘Social’
There were Social
Networks long before the
      Internet...
Social Networks




  Social Media in Plain English
Most marketeers don’t
know how to handle this...
         yet...
What does this mean for
   future gaming?
Future Games
‣   Become intelligent (automatic content
    creation)
‣   More and more with physical interaction
‣   Brain machine interaction and biometric
    tools influence the game
‣   Location Based
‣   Combining media and devices
Last examples




Project Natal, Game Intelligence, Microsoft
Last examples




 The truth about Marika, Sweden
Thanx for being here!
        Corné Kox
        corne@ckmextended.com
        065 065 7000


            http://www.linkedin.com/in/cornekox

            http://www.twitter.com/corne
Sources

‣   http://www.virtualworldnews.com
‣   http://www.metaverseroadmap.org
‣   http://www.metaverse1.org
‣   http://www.emerce.nl
‣   http://www.wikipedia.org
‣   http://www.secondlife.com
‣   http://www.hrlog.nl
‣   http://www.youtube.com
‣   http://www.layar.com

Weitere ähnliche Inhalte

Was ist angesagt?

Digital Innovation and Design
Digital Innovation and DesignDigital Innovation and Design
Digital Innovation and DesignYoungjin Yoo
 
Technology Enabled Identity Within Virtual Worlds And Implications For Our Fu...
Technology Enabled Identity Within Virtual Worlds And Implications For Our Fu...Technology Enabled Identity Within Virtual Worlds And Implications For Our Fu...
Technology Enabled Identity Within Virtual Worlds And Implications For Our Fu...gfatima
 
Metaverse BM Innovation for New Experience Economy
Metaverse BM Innovation for New Experience EconomyMetaverse BM Innovation for New Experience Economy
Metaverse BM Innovation for New Experience EconomyAlex G. Lee, Ph.D. Esq. CLP
 
What is the metaverse by Dr Cynthia Calongne
What is the metaverse by Dr Cynthia CalongneWhat is the metaverse by Dr Cynthia Calongne
What is the metaverse by Dr Cynthia CalongneCynthia Calongne
 
Building the Metaverse
Building the Metaverse Building the Metaverse
Building the Metaverse Reuben Steiger
 
Serious Game Workshop
Serious Game WorkshopSerious Game Workshop
Serious Game WorkshopLeandro Agro'
 
Social Networking and Virtual Worlds
Social Networking and Virtual WorldsSocial Networking and Virtual Worlds
Social Networking and Virtual WorldsAlan Belniak
 
Investing in the Metaverse
Investing in the MetaverseInvesting in the Metaverse
Investing in the MetaverseInvestingTips
 
AR and VR for Good
AR and VR for GoodAR and VR for Good
AR and VR for GoodZi Siang See
 
Working and Learning in Virtual Worlds - Day 1
Working and Learning in Virtual Worlds - Day 1Working and Learning in Virtual Worlds - Day 1
Working and Learning in Virtual Worlds - Day 1William Barnett
 
IBM and the Metaverse - HIT SGS 2008
IBM and the Metaverse - HIT SGS 2008IBM and the Metaverse - HIT SGS 2008
IBM and the Metaverse - HIT SGS 2008Dvir Reznik
 
SXSW 2016 takeaways
SXSW 2016 takeawaysSXSW 2016 takeaways
SXSW 2016 takeawaysHavas
 
Metaverse White Paper by TENTUPLAY
Metaverse White Paper by TENTUPLAYMetaverse White Paper by TENTUPLAY
Metaverse White Paper by TENTUPLAYEunkyoung Lee
 
Decentralized exchange-Banco: presented by Pentagon
Decentralized exchange-Banco: presented by PentagonDecentralized exchange-Banco: presented by Pentagon
Decentralized exchange-Banco: presented by PentagonLuyaoZhangPhD
 
Virtual Worlds: An Overview and Larger Trends
Virtual Worlds: An Overview and Larger TrendsVirtual Worlds: An Overview and Larger Trends
Virtual Worlds: An Overview and Larger TrendsJoshua Nair
 
Future of immersive education by calongne
Future of immersive education by calongneFuture of immersive education by calongne
Future of immersive education by calongneCynthia Calongne
 
Designing for an Augmented Reality world
Designing for an Augmented Reality worldDesigning for an Augmented Reality world
Designing for an Augmented Reality worldthomas.purves
 

Was ist angesagt? (19)

Digital Innovation and Design
Digital Innovation and DesignDigital Innovation and Design
Digital Innovation and Design
 
Technology Enabled Identity Within Virtual Worlds And Implications For Our Fu...
Technology Enabled Identity Within Virtual Worlds And Implications For Our Fu...Technology Enabled Identity Within Virtual Worlds And Implications For Our Fu...
Technology Enabled Identity Within Virtual Worlds And Implications For Our Fu...
 
Metaverse BM Innovation for New Experience Economy
Metaverse BM Innovation for New Experience EconomyMetaverse BM Innovation for New Experience Economy
Metaverse BM Innovation for New Experience Economy
 
What is the metaverse by Dr Cynthia Calongne
What is the metaverse by Dr Cynthia CalongneWhat is the metaverse by Dr Cynthia Calongne
What is the metaverse by Dr Cynthia Calongne
 
MUM is the WORD
MUM is the WORDMUM is the WORD
MUM is the WORD
 
Building the Metaverse
Building the Metaverse Building the Metaverse
Building the Metaverse
 
Web20 Trends Updated
Web20 Trends Updated Web20 Trends Updated
Web20 Trends Updated
 
Serious Game Workshop
Serious Game WorkshopSerious Game Workshop
Serious Game Workshop
 
Social Networking and Virtual Worlds
Social Networking and Virtual WorldsSocial Networking and Virtual Worlds
Social Networking and Virtual Worlds
 
Investing in the Metaverse
Investing in the MetaverseInvesting in the Metaverse
Investing in the Metaverse
 
AR and VR for Good
AR and VR for GoodAR and VR for Good
AR and VR for Good
 
Working and Learning in Virtual Worlds - Day 1
Working and Learning in Virtual Worlds - Day 1Working and Learning in Virtual Worlds - Day 1
Working and Learning in Virtual Worlds - Day 1
 
IBM and the Metaverse - HIT SGS 2008
IBM and the Metaverse - HIT SGS 2008IBM and the Metaverse - HIT SGS 2008
IBM and the Metaverse - HIT SGS 2008
 
SXSW 2016 takeaways
SXSW 2016 takeawaysSXSW 2016 takeaways
SXSW 2016 takeaways
 
Metaverse White Paper by TENTUPLAY
Metaverse White Paper by TENTUPLAYMetaverse White Paper by TENTUPLAY
Metaverse White Paper by TENTUPLAY
 
Decentralized exchange-Banco: presented by Pentagon
Decentralized exchange-Banco: presented by PentagonDecentralized exchange-Banco: presented by Pentagon
Decentralized exchange-Banco: presented by Pentagon
 
Virtual Worlds: An Overview and Larger Trends
Virtual Worlds: An Overview and Larger TrendsVirtual Worlds: An Overview and Larger Trends
Virtual Worlds: An Overview and Larger Trends
 
Future of immersive education by calongne
Future of immersive education by calongneFuture of immersive education by calongne
Future of immersive education by calongne
 
Designing for an Augmented Reality world
Designing for an Augmented Reality worldDesigning for an Augmented Reality world
Designing for an Augmented Reality world
 

Andere mochten auch

Social media house_of_design
Social media house_of_designSocial media house_of_design
Social media house_of_designCorné Kox
 
Syntens presentatie groningen
Syntens presentatie groningenSyntens presentatie groningen
Syntens presentatie groningenCorné Kox
 
SPD Groningen - van website naar webshop
SPD Groningen - van website naar webshopSPD Groningen - van website naar webshop
SPD Groningen - van website naar webshopCorné Kox
 
Virtual Worlds Noorderlinkdagen
Virtual Worlds NoorderlinkdagenVirtual Worlds Noorderlinkdagen
Virtual Worlds NoorderlinkdagenCorné Kox
 
Loopbaanadvies social media
Loopbaanadvies social mediaLoopbaanadvies social media
Loopbaanadvies social mediaCorné Kox
 
2012 09-18-pdsg-open-3 d-environments.pptx
2012 09-18-pdsg-open-3 d-environments.pptx2012 09-18-pdsg-open-3 d-environments.pptx
2012 09-18-pdsg-open-3 d-environments.pptxRoland Klemke
 

Andere mochten auch (8)

Social media house_of_design
Social media house_of_designSocial media house_of_design
Social media house_of_design
 
Syntens presentatie groningen
Syntens presentatie groningenSyntens presentatie groningen
Syntens presentatie groningen
 
20060308 Mediaseks
20060308 Mediaseks20060308 Mediaseks
20060308 Mediaseks
 
SPD Groningen - van website naar webshop
SPD Groningen - van website naar webshopSPD Groningen - van website naar webshop
SPD Groningen - van website naar webshop
 
Virtual Worlds Noorderlinkdagen
Virtual Worlds NoorderlinkdagenVirtual Worlds Noorderlinkdagen
Virtual Worlds Noorderlinkdagen
 
Loopbaanadvies social media
Loopbaanadvies social mediaLoopbaanadvies social media
Loopbaanadvies social media
 
2012 09-18-pdsg-open-3 d-environments.pptx
2012 09-18-pdsg-open-3 d-environments.pptx2012 09-18-pdsg-open-3 d-environments.pptx
2012 09-18-pdsg-open-3 d-environments.pptx
 
8.6
8.68.6
8.6
 

Ähnlich wie Icm Presentation Whats Out There

3d Virtual Worlds - presentation at IABC09 World Conference
3d Virtual Worlds - presentation at IABC09 World Conference3d Virtual Worlds - presentation at IABC09 World Conference
3d Virtual Worlds - presentation at IABC09 World ConferenceLee Hopkins
 
Introduction to Virtual Worlds
Introduction to Virtual WorldsIntroduction to Virtual Worlds
Introduction to Virtual WorldsVirtual iVent
 
Exploratory Game Design for New User Interfaces
Exploratory Game Design for New User InterfacesExploratory Game Design for New User Interfaces
Exploratory Game Design for New User Interfacesfloorislava
 
Francesco D'Orazio - Everything you know about virtual worlds is WRONG - Meta...
Francesco D'Orazio - Everything you know about virtual worlds is WRONG - Meta...Francesco D'Orazio - Everything you know about virtual worlds is WRONG - Meta...
Francesco D'Orazio - Everything you know about virtual worlds is WRONG - Meta...Francesco D'Orazio
 
Social Games: Making Publishers Obsolete
Social Games: Making Publishers ObsoleteSocial Games: Making Publishers Obsolete
Social Games: Making Publishers ObsoleteWooga
 
Social Games: Making Publishers Obsolete
Social Games: Making Publishers ObsoleteSocial Games: Making Publishers Obsolete
Social Games: Making Publishers ObsoleteWooga
 
Managing In An Accelerated World - Gigi Levy - Affilicon Fall 2008
Managing In An Accelerated World - Gigi Levy - Affilicon Fall 2008Managing In An Accelerated World - Gigi Levy - Affilicon Fall 2008
Managing In An Accelerated World - Gigi Levy - Affilicon Fall 2008affilicon
 
A Brief Overview of a Possible Digital Near Future
A Brief Overview of a Possible Digital Near Future A Brief Overview of a Possible Digital Near Future
A Brief Overview of a Possible Digital Near Future Antoine Dubuquoy
 
Second Life & Virtual Worlds Kbm Teigland
Second Life  & Virtual Worlds Kbm TeiglandSecond Life  & Virtual Worlds Kbm Teigland
Second Life & Virtual Worlds Kbm TeiglandRobin Teigland
 
Virtual Worlds For Global Commerce April 2008
Virtual Worlds For Global Commerce April 2008Virtual Worlds For Global Commerce April 2008
Virtual Worlds For Global Commerce April 2008Daniel Livingstone
 
Virtual Worlds in Asia
Virtual Worlds in AsiaVirtual Worlds in Asia
Virtual Worlds in AsiaBenjamin Joffe
 
VR/AR Meetup Frankfurt #1 cinematic VR Analytics
VR/AR Meetup Frankfurt #1 cinematic VR AnalyticsVR/AR Meetup Frankfurt #1 cinematic VR Analytics
VR/AR Meetup Frankfurt #1 cinematic VR AnalyticsChuck Ian Gordon
 
Music Like Water: Gerd Leonhard
Music Like Water: Gerd LeonhardMusic Like Water: Gerd Leonhard
Music Like Water: Gerd Leonhardall2gethernow
 

Ähnlich wie Icm Presentation Whats Out There (20)

3d Virtual Worlds - presentation at IABC09 World Conference
3d Virtual Worlds - presentation at IABC09 World Conference3d Virtual Worlds - presentation at IABC09 World Conference
3d Virtual Worlds - presentation at IABC09 World Conference
 
Introduction to Virtual Worlds
Introduction to Virtual WorldsIntroduction to Virtual Worlds
Introduction to Virtual Worlds
 
Exploratory Game Design for New User Interfaces
Exploratory Game Design for New User InterfacesExploratory Game Design for New User Interfaces
Exploratory Game Design for New User Interfaces
 
Francesco D'Orazio - Everything you know about virtual worlds is WRONG - Meta...
Francesco D'Orazio - Everything you know about virtual worlds is WRONG - Meta...Francesco D'Orazio - Everything you know about virtual worlds is WRONG - Meta...
Francesco D'Orazio - Everything you know about virtual worlds is WRONG - Meta...
 
Stanford Ee380
Stanford Ee380Stanford Ee380
Stanford Ee380
 
Responsively Accessible
Responsively AccessibleResponsively Accessible
Responsively Accessible
 
IT in 2017
IT in 2017IT in 2017
IT in 2017
 
Social Games: Making Publishers Obsolete
Social Games: Making Publishers ObsoleteSocial Games: Making Publishers Obsolete
Social Games: Making Publishers Obsolete
 
Social Games: Making Publishers Obsolete
Social Games: Making Publishers ObsoleteSocial Games: Making Publishers Obsolete
Social Games: Making Publishers Obsolete
 
Managing In An Accelerated World - Gigi Levy - Affilicon Fall 2008
Managing In An Accelerated World - Gigi Levy - Affilicon Fall 2008Managing In An Accelerated World - Gigi Levy - Affilicon Fall 2008
Managing In An Accelerated World - Gigi Levy - Affilicon Fall 2008
 
A Brief Overview of a Possible Digital Near Future
A Brief Overview of a Possible Digital Near Future A Brief Overview of a Possible Digital Near Future
A Brief Overview of a Possible Digital Near Future
 
Second Life & Virtual Worlds Kbm Teigland
Second Life  & Virtual Worlds Kbm TeiglandSecond Life  & Virtual Worlds Kbm Teigland
Second Life & Virtual Worlds Kbm Teigland
 
Future of Social Games
Future of Social GamesFuture of Social Games
Future of Social Games
 
Future of UX
Future of UXFuture of UX
Future of UX
 
VR Tip Sheet
VR Tip SheetVR Tip Sheet
VR Tip Sheet
 
Virtual Worlds For Global Commerce April 2008
Virtual Worlds For Global Commerce April 2008Virtual Worlds For Global Commerce April 2008
Virtual Worlds For Global Commerce April 2008
 
Cio Exchange08
Cio Exchange08Cio Exchange08
Cio Exchange08
 
Virtual Worlds in Asia
Virtual Worlds in AsiaVirtual Worlds in Asia
Virtual Worlds in Asia
 
VR/AR Meetup Frankfurt #1 cinematic VR Analytics
VR/AR Meetup Frankfurt #1 cinematic VR AnalyticsVR/AR Meetup Frankfurt #1 cinematic VR Analytics
VR/AR Meetup Frankfurt #1 cinematic VR Analytics
 
Music Like Water: Gerd Leonhard
Music Like Water: Gerd LeonhardMusic Like Water: Gerd Leonhard
Music Like Water: Gerd Leonhard
 

Mehr von Corné Kox

Presentatie mobile proof - April 2015 - MKB Noord
Presentatie mobile proof - April 2015 - MKB NoordPresentatie mobile proof - April 2015 - MKB Noord
Presentatie mobile proof - April 2015 - MKB NoordCorné Kox
 
Introduction Social Media Monitoring and Social CRM
Introduction Social Media Monitoring and Social CRMIntroduction Social Media Monitoring and Social CRM
Introduction Social Media Monitoring and Social CRMCorné Kox
 
Social Media - Hanzehogeschool - IDU & CBR
Social Media - Hanzehogeschool - IDU & CBRSocial Media - Hanzehogeschool - IDU & CBR
Social Media - Hanzehogeschool - IDU & CBRCorné Kox
 
Opening UP - Social Media monitoring and ROI
Opening UP - Social Media monitoring and ROIOpening UP - Social Media monitoring and ROI
Opening UP - Social Media monitoring and ROICorné Kox
 
Presentatie rijksdienst wegverkeer
Presentatie rijksdienst wegverkeerPresentatie rijksdienst wegverkeer
Presentatie rijksdienst wegverkeerCorné Kox
 
SP Groningen - Het ontwerpen en bouwen van een goede website
SP Groningen - Het ontwerpen en bouwen van een goede websiteSP Groningen - Het ontwerpen en bouwen van een goede website
SP Groningen - Het ontwerpen en bouwen van een goede websiteCorné Kox
 
Social Media voor Toeristische Sector - Hanze Connect
Social Media voor Toeristische Sector - Hanze ConnectSocial Media voor Toeristische Sector - Hanze Connect
Social Media voor Toeristische Sector - Hanze ConnectCorné Kox
 
Social Media (Facebook en Twitter) Servicepunt Detailhandel Groningen
Social Media (Facebook en Twitter) Servicepunt Detailhandel GroningenSocial Media (Facebook en Twitter) Servicepunt Detailhandel Groningen
Social Media (Facebook en Twitter) Servicepunt Detailhandel GroningenCorné Kox
 
Syntens social media
Syntens social mediaSyntens social media
Syntens social mediaCorné Kox
 
Praktijkcase mijneigenvlag.nl
Praktijkcase mijneigenvlag.nlPraktijkcase mijneigenvlag.nl
Praktijkcase mijneigenvlag.nlCorné Kox
 
Web20 Communities Equites
Web20 Communities EquitesWeb20 Communities Equites
Web20 Communities EquitesCorné Kox
 

Mehr von Corné Kox (12)

Presentatie mobile proof - April 2015 - MKB Noord
Presentatie mobile proof - April 2015 - MKB NoordPresentatie mobile proof - April 2015 - MKB Noord
Presentatie mobile proof - April 2015 - MKB Noord
 
Introduction Social Media Monitoring and Social CRM
Introduction Social Media Monitoring and Social CRMIntroduction Social Media Monitoring and Social CRM
Introduction Social Media Monitoring and Social CRM
 
Social Media - Hanzehogeschool - IDU & CBR
Social Media - Hanzehogeschool - IDU & CBRSocial Media - Hanzehogeschool - IDU & CBR
Social Media - Hanzehogeschool - IDU & CBR
 
Opening UP - Social Media monitoring and ROI
Opening UP - Social Media monitoring and ROIOpening UP - Social Media monitoring and ROI
Opening UP - Social Media monitoring and ROI
 
Presentatie rijksdienst wegverkeer
Presentatie rijksdienst wegverkeerPresentatie rijksdienst wegverkeer
Presentatie rijksdienst wegverkeer
 
SP Groningen - Het ontwerpen en bouwen van een goede website
SP Groningen - Het ontwerpen en bouwen van een goede websiteSP Groningen - Het ontwerpen en bouwen van een goede website
SP Groningen - Het ontwerpen en bouwen van een goede website
 
Social Media voor Toeristische Sector - Hanze Connect
Social Media voor Toeristische Sector - Hanze ConnectSocial Media voor Toeristische Sector - Hanze Connect
Social Media voor Toeristische Sector - Hanze Connect
 
Social Media (Facebook en Twitter) Servicepunt Detailhandel Groningen
Social Media (Facebook en Twitter) Servicepunt Detailhandel GroningenSocial Media (Facebook en Twitter) Servicepunt Detailhandel Groningen
Social Media (Facebook en Twitter) Servicepunt Detailhandel Groningen
 
Social Media
Social MediaSocial Media
Social Media
 
Syntens social media
Syntens social mediaSyntens social media
Syntens social media
 
Praktijkcase mijneigenvlag.nl
Praktijkcase mijneigenvlag.nlPraktijkcase mijneigenvlag.nl
Praktijkcase mijneigenvlag.nl
 
Web20 Communities Equites
Web20 Communities EquitesWeb20 Communities Equites
Web20 Communities Equites
 

Kürzlich hochgeladen

Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 

Kürzlich hochgeladen (20)

Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 

Icm Presentation Whats Out There

  • 1. the Social Web the Metaverse and the Future of Games a small insight on what’s happening Corné Kox - Hanzehogeschool Groningen October 1st 2009
  • 6. 35
  • 8. Hanze University ‣ Lecturer Digitale Media ‣ WEB ‣ Beeldtaal (Film and Animation) ‣ Educatieve Multimedia ‣ (Last years) stage ‣ Coordinating ‘Bureau Projecten’
  • 10. CKM Extended ‣ Network for goal directed communication ‣ Advice and implementation ‣ Digital / New Media ‣ Crossmedia concepting ‣ I like to tell stories ;-)
  • 12. Asked to talk to you by Josef about a lot of stuff ;-)
  • 13. So I have to run through...
  • 14. 75 slides, hope you don’t get bored ;-)
  • 16. Metaverse - 4 pillars
  • 18. Metaverse Quadrant Virtual Worlds
  • 19. Virtual Worlds ‣ It is about ‘out there’ and ‘now’ ‣ (yet) Not our real world ‣ Ever heard of Cross Reality or Dual Reality? ‣ Senses physics and translates them into the virtual worlds
  • 20. Virtual Worlds A virtual world is a computer-based simulated environment intended for its users to inhabit and interact via avatars source: www.wikipedia.org
  • 22. Neopets ‣ <2003 ‣ Age <10 ‣ 45 mlj users ‣ 2005 MTV ‣ 120 miljoen
  • 23. Club Penguin ‣ age ± 12 > ‣ 15 mlj users
  • 24. Habbo Hotel ‣ <2003 ‣ age ± 14> ‣ 90 mlj users ‣ does 4mlj a month (nov ’07)
  • 25. Gaia ‣ <2003 ‣ age ± 14> ‣ 12 mlj users
  • 26. There ‣ Late 2005 ‣ Age ± 20> ‣ 1,5 mlj users
  • 27. Active Worlds ‣ Age ± 25> ‣ 1 mlj users ‣ Still growing ‣ Education
  • 28. Second Life ‣ Age ± 30> ‣ 14 mlj users ‣ Silence after the storm?
  • 29. Second Life ‣ Q2 2007 - Hype ‣ Still growing ‣ But more serious ‣ Phase II
  • 30. Second Life ‣ Land ownership is still growing
  • 34. SL - Immersive World ‣ Linden Lab ‣ Rivers Run Red ‣ SL Grid ‣ Collaborate ‣ 20 Oct 2008
  • 35. Virtual Worlds ‣ After the Hype ‣ Still investments are being done ‣ No longer just signage (marketing) ‣ Training ‣ Education ‣ Recruitment
  • 36. Virtual Worlds ‣ Also a lot of companies moved out ‣ They took the experience ‣ And are building their own Virtual World ‣ ABN Amro ‣ Randstad ‣ IBM
  • 37. A lot of different worlds ‣ Looking for standards ‣ ISO MPEG-V ‣ Expected soon (2010)
  • 38. ISO MPEG-V interoperability, virtual travel (ranging between worlds), interaction and rich communication with the physical world and developing avatars that better show human emotion. May 2008, Call for requirements - Jean H.A. Gelissen, Philips
  • 39. Second Life / Virtual Worlds ‣ Where did it go wrong? ‣ Weird interfaces ‣ You have to learn the program ‣ To much space for to little people ‣ Search isn’t embedded well enough
  • 40. A look at the interface... ‣ Minority Report ‣ 2002
  • 41. The interface of the future?
  • 43. A look at the interface ‣ Cebit ‣ Hannover 2008
  • 46. A look at the interface ‣ iPhone ‣ 2008
  • 47. A look at the interface ‣ MS Milan Project ‣ 2007
  • 48. You’ll have to learn it ‣ >30 ‣ ‘Net niet’ ‣ <30 ‣ ‘Netters’ ‣ >45 ‣ ‘Nieters’
  • 49. You’ll have to learn it ‣ Meet Corey ‣ On Guitar Hero ‣ Age 2,5
  • 50. To much space ‣ Keep it in control? ‣ Have to know which platform people come from? ‣ Need more users? Sony Playstation - Home PS3 sales:10.500.000 (March 2008)
  • 51. Search... ‣ Google? ‣ 348.387.097 (and more) search queries each day ‣ That’s done by how many users? Google Lively Beta
  • 54. Metaverse Quadrant Mirror Worlds
  • 55. Mirror Worlds ‣ Based on our daily reality ‣ Google Earth, Google Streetview, MS Virtual Earth, Earthmine, Everyscape ‣ Has a bigger relevance (recognition) ‣ ‘There’ with the experience ‣ Websurfing towards real places on our globe
  • 56. Mirror Worlds Google Maps, in combination with Google Streetview
  • 57. Metaverse Quadrant Augmented Reality
  • 58. Augmented Reality ‣ Enriching the environment with digital information ‣ It’s about ‘here’ and ‘now’ (location based) ‣ Hardware? ‣ Camera ‣ Screen
  • 59. Augmented Reality BMW Augmented Reality, BMW Research Project
  • 60. Augmented reality Layar, a Dutch AR Browser
  • 61. Metaverse Quadrant Lifelogging
  • 62. Lifelogging ‣ Weblogs, videoblogs, microblogs, youtube, flickr etc. ‣ Users share, re-use, co-create and share it again ‣ More and more into innovation, like gps and sensor technology ‣ ‘to follow’ or ‘to be followed’ - communities
  • 64. Metaverse ‣ Communities matter ‣ People can create a group ‣ Around brands ‣ Around intrests ‣ Around organisations ‣ Can influence organisations
  • 65. Communities De ‘Lego Factory’ Community
  • 66. Hey, this is ‘Social’
  • 67. There were Social Networks long before the Internet...
  • 68. Social Networks Social Media in Plain English
  • 69. Most marketeers don’t know how to handle this... yet...
  • 70. What does this mean for future gaming?
  • 71. Future Games ‣ Become intelligent (automatic content creation) ‣ More and more with physical interaction ‣ Brain machine interaction and biometric tools influence the game ‣ Location Based ‣ Combining media and devices
  • 72. Last examples Project Natal, Game Intelligence, Microsoft
  • 73. Last examples The truth about Marika, Sweden
  • 74. Thanx for being here! Corné Kox corne@ckmextended.com 065 065 7000 http://www.linkedin.com/in/cornekox http://www.twitter.com/corne
  • 75. Sources ‣ http://www.virtualworldnews.com ‣ http://www.metaverseroadmap.org ‣ http://www.metaverse1.org ‣ http://www.emerce.nl ‣ http://www.wikipedia.org ‣ http://www.secondlife.com ‣ http://www.hrlog.nl ‣ http://www.youtube.com ‣ http://www.layar.com