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Uniques by channel  Bounce rate by channel  Goal 7 conversions by channel
PR referral traffic trend  Vogue, Guardian 3am, Vogue, RTE 1 Aug – 27 Sep. Excluding FB, email, display.  Publishers’ online articles drive brand search and direct visits – not referral traffic
PR referral traffic sites
Unique visitors 20 Sep CC launch party: 15,127 uniques 1 Sep: 8,891 uniques 14 Aug: 906 uniques
Unique visitors 18 Sep: FB ads offline
Unique visitors
Unique visitors
Accounting for Direct traffic Estimated 70% of Direct traffic in August driven by FB ads  Since CC launch, estimated 45% of Direct traffic caused by FB ads  The rest due to PR and email activity
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