This document provides tips for starting a blog and maintaining a good online reputation. It recommends bloggers check facts, avoid saying anything offline they wouldn't say online, disclose conflicts of interest, respect confidentiality, and post frequently with catchy headlines while interacting with readers and other bloggers in their niche. Good bloggers also develop their public voice, avoid rambling, and actively participate in online discussions.

1. Blog
Starting a
How to blog • comment • manage your brand

2. 1
Blogging Rules:
Don’t hurt your
reputation (or anyone else’s)

3. Google is the
new resume So watch your
spelling and
grammer!

4. Google is the
new resume So watch your
spelling and
a
grammer!

5. Blogging Rules:
Check your facts
2

6. 3
Blogging Rules:
Don’t say anything
you wouldn’t say
in person

7. Blogging Rules:
Watch your language

8. 5
Blogging Rules:
Disclose potential
conflicts of interest

9. Blogging Rules:
Respect confidentiality